At the CESA 2018 exhibition held at the Shanghai International Expo Center, domestic consumer electronics companies are the protagonists. In addition to the ups and downs of the mobile phone brands, the most eye-catching one is the competition of domestic appliance brands. Although air conditioners, refrigerators, washing machines, air purifiers, sweeping robots, and other products are unexpectedly flooding booths of all sizes, the performances that can qualify for Quan Wuxing are still concentrated on the TV product line.
The five domestic TV brands of TCL, Hisense, Skyworth, Changhong and Konka all appeared on the market, and Sharp also joined to add eye-catching points to the war. QLED, OLED, LCD, and laser are all absent in the form of product display, 8K ultra-high resolution, World Cup sponsors and other marketing perspectives are varied. It can be said that CESA2018 has gone through and can be seen The competition in the TV market is absolutely world-class.
Do n’t underestimate this TCL X5 at 55 inches, which is just the entry specification in the current market, equipped with Harman Kardon, Dolby Vision, panoramic sound, artificial intelligence, and small T, making it both outstanding Picture quality (QLED quantum dot technology support), and almost perfect sound performance. The shape design is also quite attractive.
As the sponsor of the 2018 World Cup, in addition to launching limited edition customized TVs such as U7 for fan users, Hisense still maintains a dominant position in the laser TV product line. CESA2018 brings the latest L5 series laser TVs, ultra-short throw lenses, lasers Light source, 116% high color gamut display, Fresnel passive bionic screen, VIDAA AI artificial intelligence system, Dolby panoramic sound system, 4K resolution, 80-inch giant screen. With such a configuration, both are built for home private cinema systems, and the price of less than 20,000 yuan has greatly increased the appeal to the mid-to-high-end crowd.
The 65Q6A exhibited by Skyworth named it a “floating screen†TV based on the shape design. This kind of wall-mounted base effect placed on the tabletop does indeed help the screen presentation. In terms of configuration, in addition to the rigid performance of panel selection, Skyworth has also demonstrated similar stacking practices in DIY accessories, incorporating Hummingbird AI smart chip, Xiaowei AI system, Kukai AI system, Dolby Atmos sound effect, optical Blu-ray, HDR10, sports mode, etc. are all added to the product, no matter what your preference is, you can be satisfied.
In addition to the outstanding colors brought by the OLED panel, Konka Wallpaper TV also uses a separate speaker design to ensure the thin shape of the screen, and the speaker is also from Harman Kardon, both the shape and the sound effect are enough to match the OLED Picture quality performance.
As the "father of LCD", Sharp has actively launched the 8K ultra-high definition resolution strategy in recent years, and looks forward to leading the technology. From the CES exhibition in this year to the CESA exhibition in Shanghai, 8K display is an important content displayed by Sharp. A special show "Yes!" In cooperation with Shanghai Oriental Pearl was shown at CESA. "Shanghai" 8K promotional film attracted many audiences to stop and hang around.
After the first day of CESA's exhibition, the TV product line still brought us the most surprises. Whether it is a domestic five tiger or a joint venture or foreign brand such as Sharp, it presented the audience with world-class visual products. China is the largest The TV production and consumption area has finally grown into the most concentrated area of ​​the leading brands in the global TV market. Our TV technology and quality in the industry have also been most concentratedly reflected in this CESA exhibition.
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