The research institute WitsView recently pointed out in the research report that the popularity of LED TV will accelerate in 2011, and the market penetration rate will be 43%. At the same time, 3D TV will gradually enter the family.
According to WitsView, a research division of Jibang Technology, the penetration rate of LED TVs in 2010 was about 18%, equivalent to 34 million units. However, under the effect of cost improvement, it is estimated that the price of LED backlight or LED TV panel will be greatly reduced in 2011 compared with 2010, which will stimulate the take-off of demand. It is estimated that the penetration rate of LED TVs in 2011 will have a chance to challenge 43% and the number will reach 94 million units.
However, the development of LED TV can be smooth, and the supply of light guides is still the focus of observation in 2011. According to the research of WitsView, the light guide plate and raw material PMMA continue to expand capacity, with an annual growth rate of at least 17%. In addition, some non-PMMA light guide plates have also been verified. In principle, the supply situation in 2011 will be more relaxed than in 2010. . However, the real supply and demand problem of the light guide plate is uneven distribution of production capacity. The recent sales of LED products are not as good as expected, which has caused the order of the light guide plate to be severely adjusted. The plate and raw material manufacturers have to lower the utilization rate and cause irreparable capacity loss. WitsView said that once the demand for LED TV panels has increased since the second quarter of 2011, there will be a large demand growth in the second half of 2011. At that time, the light guides may not be able to fully meet market demand.
3D's large-size TV is another focus of attention. WitsView estimates that the penetration rate of 3D TV in 2011 will increase from 1.5% in 2010 to 8.3%, and the demand will increase from 2.7 million units to 19 million units. Among the divergent 3D technologies, the best-performing shutter glasses will still be in the mainstream in 2011, with a proportion of 81%. Due to the fast update frequency, plasma TVs (PDPs) have the opportunity to follow the footsteps of 3D TVs in this niche market. It is estimated that PDP will account for 28% of the 3D TV market using shutter glasses.
WitsView said that in other relatively small technologies, polarized glasses have better comfort than shutter glasses, but current products still have a vertical resolution of halving and a limited supply. %. Although the naked eye 3D is the ultimate goal, the production cost of 3D performance and 2D/3D conversion is not satisfactory at present. It is estimated that only 2% of the market will occupy the next year, and the size will be concentrated below 26å‹.
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