There is a saying in the industry that Apple is always good at opening up a unique market. This is true of the MacBook Air. The same is true of the iPad. This is particularly true of the iMac all-in-one desktop computer that was introduced in 1998. For more than a decade, the iMac has been the market leader, not the product, but the key is the lack of competitors. When the PC industry encounters desktop computers being squeezed by notebooks, and even sending the industry the impression that desktops will exit the mainstream application market, Lenovo and other PC makers began to test the water in the all-in-one desktop market. The product is defined as all in one. In particular, Lenovo will promote AIO as a core strategic product. In about 3 years, AIO has been renamed as the "one-piece desktop computer." It can be seen from the change in the name that this category of early-stage new products has become mainstream, and from the perspective of the industry as a whole, the integration of desktop computers has brought about Two changes, first of all, are the growth of desktop desktop products. On the other hand, they have avoided the continued erosion of the high-end PC market by Apple iMac. It can be said that the internal crisis is solved first and then lies outside.
One computer solves internal problems first, then relocatees external problems, and one computer has a clear market pattern
When the Tablet PC has been monopolized by the iPad and the growth rate of notebook computers slows down, the all-in-one computer market is expanding at an alarming rate. According to Intel's statistics, shipments of all-in-one computers increased by 130% compared to last year, and traditional desktop users are transitioning to one-piece computers.
At the beginning of this year, companies including Lenovo, Dell, Acer and Asustek all stated that they would increase investment in the one-computer market. After a half year, we saw that there were indeed many new products coming on stage, but most of them were ineffective. Last year, Lenovo's market share in China's all-in-one computer was 60%, an overwhelming advantage. At present, this situation has not changed.
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(Figure) Distribution of Brand Concern in China's All-in-One PC Market in April 2012
According to the latest set of data from ZDC, Lenovo’s user focus is 61.4%, followed by Apple’s 14.3%, and other ZhuoGuan divides the remaining 24.3%. Although this user focus does not fully represent the true market share, this figure can also illustrate a problem from the side - Lenovo still dominates the domestic one-computer market, and is closely followed by Apple.
Our theme this time is "PC vengeance before the eve." If the road to vengeance in the previous Ultrabook was rough and rugged, then the battlefield of the all-in-one computer was vaunted by a lot of associations led by Lenovo's PC Avengers in AIO. The market has been advancing with enthusiasm and grabbing Apple’s market share. However, how did they do it?
· Face to face. This is the battle between Lenovo and Apple.
At present, the only one that can compete with Apple in the all-in-one computer field is Lenovo. According to relevant statistics, in 2011, Apple's iMac sold 3.7 million units worldwide, followed by Lenovo’s 2.9 million units, and the third was HP’s 2.4 million units. Taiwan’s “Electronic Times†predicts that iMac sales in 2012 may be around 3.8 million units, and Lenovo’s all-in-one PC sales will reach 4 million units. The position of Apple’s largest global machine manufacturer is likely to be replaced by Lenovo this year.
In the face of Apple's iMac, Lenovo uses a sea-based tactic. Apple has only one iMac series of four products in the all-in-one area. Lenovo owns IdeaCentre A, B, and C three series of nearly 100 models and covers all price ranges. Lenovo hit the surface, Apple iMac gradually lost ground.
When we opened the Zhongguancun Online One Computer Product page, we found that Lenovo occupied the first position of product attention, followed by Apple's iMac, and the third is Lenovo's flagship product IdeaCentre B520. It can be seen that Lenovo's machine-sea tactics are indeed very effective, and the iMac has formed a situation of being double-teamed.
One computer latest attention ranking
In addition, in the field of high-end products, the only thing that could compete with Apple during most of the first half of the year was the Lenovo IdeaCentre A720. Remember that the slogan that Lenovo introduced when it launched the A720 earlier this year is to compete with the Apple iMac. From the current results, at least it has already been done in terms of user acceptance.
Lenovo IdeaCentre A720 is innovative
"Innovation" is the basis for the development of IT vendors. Only by continuously introducing highly innovative products can we survive in the market competition. The Lenovo IdeaCentre A720 can be said to be an innovative product. This product supports ten touch, the screen can be folded between -5 ° ~ 90 °, this design has not been tried before by other manufacturers. It is precisely because this product has innovative ideas, it can occupy the first place in the current high-end integrated computer products.
Apple iMac is not a few years of innovation may be to put more experience into the mobile field, Apple iMac design has not changed much in recent years, in addition to constantly strengthen the configuration and increase the size of the screen, there is no more worth it Dotted place. Because of this, it gave other manufacturers the best counterattack opportunities. We have now seen that in addition to Lenovo, including Dell, Acer and Asustek have already blew up a counterattack, and the era of innovation in the all-in-one computer has arrived.
Be creative? One computer usher in a new era, innovation or innovation?
An industry veteran once said to the author: “Now PC makers have been spoiled. No matter if it is a desktop or laptop, there hasn't been much improvement in the last ten years. They will only follow Intel and Microsoft. Intel and Microsoft want them to do what they do, anyway, they can always make money, there is no need to take risks to engage in innovation."
Although this author's friend's viewpoint may be somewhat extreme, it also reflects the fact that the current PC industry is that PC vendors of Wintel Alliance have some pampers for a long time without external competition. However, the rise of Apple has brought great impact on their comfortable life. Whether it is the iPad or the Macbook, the more humane operating experience has made thousands of consumers look for it. In contrast, Wintel's products are eclipsed. Impact, competition, and pressure, these unlucky vocabulary all fell on the PC vendor of the Wintel Alliance. It was imminent to be "innovated."
At the just-concluded Taipei Computer Show, Acer and Asustek have released new one-off computer products. The main highlight of their products is innovation. ASUS's Transformer AIO is designed as a combination of a tablet and an all-in-one. The 18.4-inch screen can be disassembled and used alone. At this point, it can be turned into an Android tablet. When the base is plugged in, the system is switched to Windows8, became a traditional touch one computer.
ASUS Transformer AIO with dismountable screen
The Acer 7600U is also new in design. Like the previous Lenovo IdeaCentre A720, the screen of this machine can be folded back and forth. However, even better is that its screen can also be rotated horizontally and vertically, and its mobility is stronger. And, Acer 7600U also supports ten touch function, configure the Windows8 operating system.
Acer 7600U that can rotate freely
Preserving PC manufacturers for preemptive strikes As we mentioned before, Apple has not had much movement in the field of integrated computers. This gives other PC makers great opportunities. It is precisely for this reason that we have seen companies like Asustek and Acer have started to launch new products to seize the opportunity. Lenovo has always been in the leading position in the domestic AIO field. This is because other manufacturers do not have competitive products. However, it is different now. The two products we saw above are not inferior to Lenovo in terms of innovation, and even better in many aspects. Because of this, we will see more traditional PC vendors competing in the AIO market for some time to come, and Apple will not pose too great a threat to other vendors.
· Yuncheng future focus Win8 is double-edged sword
"One-piece computer is the future family cloud center" This is the concept that Lenovo has always emphasized in promoting the IdeaCentre A720. Indeed, cloud applications are an inevitable development trend in the future. The integrated computer in the future is not only a traditional PC, but it will play a more role as a data center. In the family cloud application, with one computer as the core, products such as notebooks, tablet computers, and smart phones will be connected in series to form a complete set of cloud application ecosystem.
Who can really grasp the cloud, who can really grasp the user. In future integrated applications, PC vendors are not only device providers but also service providers. Imagine who's buying the device and who will use the service. On the other hand, it is a virtuous cycle for users who use their services to purchase equipment. Because of this, PC makers have now begun cloud deployment.
![]()
List of PC manufacturers that have announced family cloud solutions
At present, a total of four PC vendors have announced their own cloud solutions. Among them, Apple and Lenovo have been able to actually put into use, and Acer and Asustek’s family cloud has only released relevant programs. The actual time to invest in the market may be in the fourth quarter of this year. Also worth noting is that Dell and Hewlett-Packard two industry giants in the family cloud did not disclose the relevant plan, the author also interviewed the relevant person in charge of this matter, but the answer is "no plan."
However, instead of believing that it is "no plan", it is better to guess that it is an understatement. Dell has already launched the new flagship all-in-one computer XPS ONE 2710. Hewlett-Packard will also launch AIO new products in July. They will not be able to ignore the family cloud market. I believe we will see the two European and American manufacturers take AIO this year. The core launches a corresponding family cloud solution.
Win8 is actually a double-edged sword
"Windows 8 will be the future of PC makers," I believe we have seen too many articles for this point of view. However, what I want to say is that Win8 is good but cannot be overly dependent. Past experience tells us that it is because PC makers rely too much on the operating system that they will result in years of weak innovation. The touch function of Win8 can indeed change the user's habits of using the computer, but when all PC manufacturers' PCs are equipped with Win8, what are the differences? What is innovation? This may be a problem that every PC manufacturer should think about. Another concern is user acceptance. According to the latest data released by the authoritative market research organization Net Applications, in May, the market share of Windows 7 is 40.51%, Win XP is 44.85%, Vista market share is 6.88%, Mac OS X 10.7 is 2.82%, and Mac OS X 10.6 is 2.59%, Linux is 1.03%. From this we can see that Windows 7 has been available for nearly three years, and there are still 44.85% of users using XP. So, when Win8 is launched, how many users will switch over to it? For users, it takes a long time for the operating system to adapt.
Editing conclusion:
This article is the second article of "PC Nemesis Eve". Unlike previous Ultrabooks, Apple is not the protagonist in the AIO field. Therefore, for traditional PC manufacturers, it should be a battle of defense rather than a vengeance. From the IdeaCentre A720 launched by Lenovo at the beginning of the year to the current Asus Transformer AIO and Acer 7600U, the innovation of the all-in-one computer continues. In fact, the ultimate purpose of any form of innovation is to serve users. The most fundamental reason why Apple products can be recognized and sought after by consumers is that they know what users need most and satisfy them. For other PC makers, what is most needed to learn from Apple should also be this point. We have always believed that: For any company, the product is the core competitiveness. Only by constantly producing products that can meet or even exceed the expectations of the users, can such companies be invincible in a highly competitive market.
One computer solves internal problems first, then relocatees external problems, and one computer has a clear market pattern
When the Tablet PC has been monopolized by the iPad and the growth rate of notebook computers slows down, the all-in-one computer market is expanding at an alarming rate. According to Intel's statistics, shipments of all-in-one computers increased by 130% compared to last year, and traditional desktop users are transitioning to one-piece computers.
At the beginning of this year, companies including Lenovo, Dell, Acer and Asustek all stated that they would increase investment in the one-computer market. After a half year, we saw that there were indeed many new products coming on stage, but most of them were ineffective. Last year, Lenovo's market share in China's all-in-one computer was 60%, an overwhelming advantage. At present, this situation has not changed.
(Figure) Distribution of Brand Concern in China's All-in-One PC Market in April 2012
According to the latest set of data from ZDC, Lenovo’s user focus is 61.4%, followed by Apple’s 14.3%, and other ZhuoGuan divides the remaining 24.3%. Although this user focus does not fully represent the true market share, this figure can also illustrate a problem from the side - Lenovo still dominates the domestic one-computer market, and is closely followed by Apple.
Our theme this time is "PC vengeance before the eve." If the road to vengeance in the previous Ultrabook was rough and rugged, then the battlefield of the all-in-one computer was vaunted by a lot of associations led by Lenovo's PC Avengers in AIO. The market has been advancing with enthusiasm and grabbing Apple’s market share. However, how did they do it?
· Face to face. This is the battle between Lenovo and Apple.
At present, the only one that can compete with Apple in the all-in-one computer field is Lenovo. According to relevant statistics, in 2011, Apple's iMac sold 3.7 million units worldwide, followed by Lenovo’s 2.9 million units, and the third was HP’s 2.4 million units. Taiwan’s “Electronic Times†predicts that iMac sales in 2012 may be around 3.8 million units, and Lenovo’s all-in-one PC sales will reach 4 million units. The position of Apple’s largest global machine manufacturer is likely to be replaced by Lenovo this year.
In the face of Apple's iMac, Lenovo uses a sea-based tactic. Apple has only one iMac series of four products in the all-in-one area. Lenovo owns IdeaCentre A, B, and C three series of nearly 100 models and covers all price ranges. Lenovo hit the surface, Apple iMac gradually lost ground.
When we opened the Zhongguancun Online One Computer Product page, we found that Lenovo occupied the first position of product attention, followed by Apple's iMac, and the third is Lenovo's flagship product IdeaCentre B520. It can be seen that Lenovo's machine-sea tactics are indeed very effective, and the iMac has formed a situation of being double-teamed.
One computer latest attention ranking
In addition, in the field of high-end products, the only thing that could compete with Apple during most of the first half of the year was the Lenovo IdeaCentre A720. Remember that the slogan that Lenovo introduced when it launched the A720 earlier this year is to compete with the Apple iMac. From the current results, at least it has already been done in terms of user acceptance.
Lenovo IdeaCentre A720 is innovative
"Innovation" is the basis for the development of IT vendors. Only by continuously introducing highly innovative products can we survive in the market competition. The Lenovo IdeaCentre A720 can be said to be an innovative product. This product supports ten touch, the screen can be folded between -5 ° ~ 90 °, this design has not been tried before by other manufacturers. It is precisely because this product has innovative ideas, it can occupy the first place in the current high-end integrated computer products.
Apple iMac is not a few years of innovation may be to put more experience into the mobile field, Apple iMac design has not changed much in recent years, in addition to constantly strengthen the configuration and increase the size of the screen, there is no more worth it Dotted place. Because of this, it gave other manufacturers the best counterattack opportunities. We have now seen that in addition to Lenovo, including Dell, Acer and Asustek have already blew up a counterattack, and the era of innovation in the all-in-one computer has arrived.
Be creative? One computer usher in a new era, innovation or innovation?
An industry veteran once said to the author: “Now PC makers have been spoiled. No matter if it is a desktop or laptop, there hasn't been much improvement in the last ten years. They will only follow Intel and Microsoft. Intel and Microsoft want them to do what they do, anyway, they can always make money, there is no need to take risks to engage in innovation."
Although this author's friend's viewpoint may be somewhat extreme, it also reflects the fact that the current PC industry is that PC vendors of Wintel Alliance have some pampers for a long time without external competition. However, the rise of Apple has brought great impact on their comfortable life. Whether it is the iPad or the Macbook, the more humane operating experience has made thousands of consumers look for it. In contrast, Wintel's products are eclipsed. Impact, competition, and pressure, these unlucky vocabulary all fell on the PC vendor of the Wintel Alliance. It was imminent to be "innovated."
At the just-concluded Taipei Computer Show, Acer and Asustek have released new one-off computer products. The main highlight of their products is innovation. ASUS's Transformer AIO is designed as a combination of a tablet and an all-in-one. The 18.4-inch screen can be disassembled and used alone. At this point, it can be turned into an Android tablet. When the base is plugged in, the system is switched to Windows8, became a traditional touch one computer.
ASUS Transformer AIO with dismountable screen
The Acer 7600U is also new in design. Like the previous Lenovo IdeaCentre A720, the screen of this machine can be folded back and forth. However, even better is that its screen can also be rotated horizontally and vertically, and its mobility is stronger. And, Acer 7600U also supports ten touch function, configure the Windows8 operating system.
Acer 7600U that can rotate freely
Preserving PC manufacturers for preemptive strikes As we mentioned before, Apple has not had much movement in the field of integrated computers. This gives other PC makers great opportunities. It is precisely for this reason that we have seen companies like Asustek and Acer have started to launch new products to seize the opportunity. Lenovo has always been in the leading position in the domestic AIO field. This is because other manufacturers do not have competitive products. However, it is different now. The two products we saw above are not inferior to Lenovo in terms of innovation, and even better in many aspects. Because of this, we will see more traditional PC vendors competing in the AIO market for some time to come, and Apple will not pose too great a threat to other vendors.
· Yuncheng future focus Win8 is double-edged sword
"One-piece computer is the future family cloud center" This is the concept that Lenovo has always emphasized in promoting the IdeaCentre A720. Indeed, cloud applications are an inevitable development trend in the future. The integrated computer in the future is not only a traditional PC, but it will play a more role as a data center. In the family cloud application, with one computer as the core, products such as notebooks, tablet computers, and smart phones will be connected in series to form a complete set of cloud application ecosystem.
Who can really grasp the cloud, who can really grasp the user. In future integrated applications, PC vendors are not only device providers but also service providers. Imagine who's buying the device and who will use the service. On the other hand, it is a virtuous cycle for users who use their services to purchase equipment. Because of this, PC makers have now begun cloud deployment.
List of PC manufacturers that have announced family cloud solutions
At present, a total of four PC vendors have announced their own cloud solutions. Among them, Apple and Lenovo have been able to actually put into use, and Acer and Asustek’s family cloud has only released relevant programs. The actual time to invest in the market may be in the fourth quarter of this year. Also worth noting is that Dell and Hewlett-Packard two industry giants in the family cloud did not disclose the relevant plan, the author also interviewed the relevant person in charge of this matter, but the answer is "no plan."
However, instead of believing that it is "no plan", it is better to guess that it is an understatement. Dell has already launched the new flagship all-in-one computer XPS ONE 2710. Hewlett-Packard will also launch AIO new products in July. They will not be able to ignore the family cloud market. I believe we will see the two European and American manufacturers take AIO this year. The core launches a corresponding family cloud solution.
Win8 is actually a double-edged sword
"Windows 8 will be the future of PC makers," I believe we have seen too many articles for this point of view. However, what I want to say is that Win8 is good but cannot be overly dependent. Past experience tells us that it is because PC makers rely too much on the operating system that they will result in years of weak innovation. The touch function of Win8 can indeed change the user's habits of using the computer, but when all PC manufacturers' PCs are equipped with Win8, what are the differences? What is innovation? This may be a problem that every PC manufacturer should think about. Another concern is user acceptance. According to the latest data released by the authoritative market research organization Net Applications, in May, the market share of Windows 7 is 40.51%, Win XP is 44.85%, Vista market share is 6.88%, Mac OS X 10.7 is 2.82%, and Mac OS X 10.6 is 2.59%, Linux is 1.03%. From this we can see that Windows 7 has been available for nearly three years, and there are still 44.85% of users using XP. So, when Win8 is launched, how many users will switch over to it? For users, it takes a long time for the operating system to adapt.
Editing conclusion:
This article is the second article of "PC Nemesis Eve". Unlike previous Ultrabooks, Apple is not the protagonist in the AIO field. Therefore, for traditional PC manufacturers, it should be a battle of defense rather than a vengeance. From the IdeaCentre A720 launched by Lenovo at the beginning of the year to the current Asus Transformer AIO and Acer 7600U, the innovation of the all-in-one computer continues. In fact, the ultimate purpose of any form of innovation is to serve users. The most fundamental reason why Apple products can be recognized and sought after by consumers is that they know what users need most and satisfy them. For other PC makers, what is most needed to learn from Apple should also be this point. We have always believed that: For any company, the product is the core competitiveness. Only by constantly producing products that can meet or even exceed the expectations of the users, can such companies be invincible in a highly competitive market.
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