On the afternoon of June 28th, Suning Appliance held a media briefing on Suning Capital Increase Holdings Laox and Laox Development Plan. Japan’s Laox plans to issue a total of 257 million shares to overseas subsidiaries including Suning Appliance Co., Ltd. and overseas subsidiaries of the Suning Appliance Group. The issue price is 35 yen per share (approximately 2.8 yuan per share) and the total capital raised is 9 billion days. Yuan (about 721 million yuan). After the issuance of the shares, Suning Appliance will become the controlling shareholder of Laox by holding a 51% stake in Laox through an overseas wholly-owned subsidiary.
Sun Weimin, Vice Chairman of Suning Appliance, said in a three-year capital increase and three times in a short period of time to increase the shareholding. “In 2009, when the company first invested in Laox, it planned and considered building Laox as an overseas platform.â€
According to Sun Weimin, Japan, as a global home appliance manufacturing and consumer electronics manufacturing powerhouse, has a mature home appliance consumer market, and its self-operated model Laox store operation's excellent experience in fine management, service specification, and product design can provide references for Suning. “At present, a group of Laox senior executives and front-line staffs have come to the Nanjing Suning headquarters to conduct activities and exchanges. The two sides have developed harmonious relations.†Sun Weimin said with a smile: “There is a language communication barrier.â€
Suning will rely on Laox to strengthen the integration of three types of resources: First, to integrate Japan's superior upstream manufacturing design and manufacturing capabilities, to provide a global supply chain for Suning's international development, and second, to promote the integration of Japan's channel resources. , To better absorb and learn from Japan's advanced commercial design, product planning and portfolio and service concepts and technical advantages; Third, the integration of Japan's human resources, for the international development of Suning transport excellent personnel.
In addition, Suning Appliance will implement dual-brand operation, learn more about Laox in its business model, and manage back-end resources rely more on Suning Appliance. Both parties will share Suning's powerful information system, logistics network and after-sales service network. After the capital increase, Laox has planned to set up a Laox China headquarters, and will open 150 Laox stores in 25 cities in China within five years. According to the characteristics of the city's shopping district, the single store area will be between 10,000 and 20,000 square meters, with Tesco. Laox Life is the main storefront structure. The product structure will be based on high-end home appliances and consumer electronics products. It will introduce home appliances, toys, animation, musical instruments, models, snack foods and other daily necessities. At present, Laox has started site selection in key cities such as Beijing, Shanghai, and Shenzhen. During the year, 2 to 3 homes will be commissioned.
Sun Weimin, Vice Chairman of Suning Appliance, said in a three-year capital increase and three times in a short period of time to increase the shareholding. “In 2009, when the company first invested in Laox, it planned and considered building Laox as an overseas platform.â€
According to Sun Weimin, Japan, as a global home appliance manufacturing and consumer electronics manufacturing powerhouse, has a mature home appliance consumer market, and its self-operated model Laox store operation's excellent experience in fine management, service specification, and product design can provide references for Suning. “At present, a group of Laox senior executives and front-line staffs have come to the Nanjing Suning headquarters to conduct activities and exchanges. The two sides have developed harmonious relations.†Sun Weimin said with a smile: “There is a language communication barrier.â€
Suning will rely on Laox to strengthen the integration of three types of resources: First, to integrate Japan's superior upstream manufacturing design and manufacturing capabilities, to provide a global supply chain for Suning's international development, and second, to promote the integration of Japan's channel resources. , To better absorb and learn from Japan's advanced commercial design, product planning and portfolio and service concepts and technical advantages; Third, the integration of Japan's human resources, for the international development of Suning transport excellent personnel.
In addition, Suning Appliance will implement dual-brand operation, learn more about Laox in its business model, and manage back-end resources rely more on Suning Appliance. Both parties will share Suning's powerful information system, logistics network and after-sales service network. After the capital increase, Laox has planned to set up a Laox China headquarters, and will open 150 Laox stores in 25 cities in China within five years. According to the characteristics of the city's shopping district, the single store area will be between 10,000 and 20,000 square meters, with Tesco. Laox Life is the main storefront structure. The product structure will be based on high-end home appliances and consumer electronics products. It will introduce home appliances, toys, animation, musical instruments, models, snack foods and other daily necessities. At present, Laox has started site selection in key cities such as Beijing, Shanghai, and Shenzhen. During the year, 2 to 3 homes will be commissioned.
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