According to the data, in May 2012, the total sales volume of the refrigerator industry was 7.59 million units, down 7.6% year-on-year. Among them, 5.31 million units were sold domestically, down 14.6% year-on-year and 2.25 million units exported, up 12.8% year-on-year.
In May, Haier refrigerators achieved sales of 1.67 million units, an increase of 4.1% year-on-year, and a market share of 21.9%, up 2.4 percentage points.
The US Department of May total sales of 510,000 units, down 63.3% year-on-year, market share of 6.8%, down 10.2% year-on-year.
Hisense Kelon achieved sales of 920,000 units in May, a sharp increase of 26.5% year-on-year, and the market share of 12.8%, an increase of 3.3%.
Meiling Refrigerator achieved sales of 600,000 units in May, an increase of 36.6% against the trend, and a market share of 7.8%, an increase of 2.5 percentage points.
In the first five months of 2012, the refrigerator industry shipped 32.53 million units, a year-on-year decrease of 6.8%; among them, domestic sales were 245.4 million units, down 10.0% year-on-year, and exports were 7.97 million units, up 4.2% year-on-year.
From January to May, Haier achieved a total sales of 6.86 million units, a year-on-year decrease of 2.7%, and a market share of 21.1%, up 0.9%.
Hisense Kelon total sales of 3.55 million units, an increase of 15.8%, the market share of 10.9%, an increase of 2.1 percentage points.
The total sales volume of the Department of the United States was 2.65 million units, a sharp decline of 53.6% year-on-year, and the market share was 8.1%, down 8.3% year-on-year.
Meiling achieved sales of 1.95 million units in January-May, an increase of 5.1% year-on-year, with a market share of 6.0% and a year-on-year increase of 0.7%.
The total sales volume of Zhongshan Omar from January to May was 2.25 million units, an increase of 10.0% year-on-year, and the market share was 6.9%, an increase of 1 percentage point year-on-year.
Second, our analysis and judgment
1, industry growth slows
After two years of rapid growth in 2010 and 2011, the refrigerator industry's slower growth is also expected by the market. The demand for overdrafts from home appliances to the countryside in the early period was also in demand. At the same time, after more than ten years of development, the refrigerator industry in China has maintained a high level of inventory. It is difficult to significantly increase the amount of inventory in the next period, and more demand depends on upgrading. At the same time, due to the economic crisis in Europe and the United States, it is difficult for refrigerator exports to increase substantially. It is expected that the industry will continue its gradual growth trend in 2012.
2, changes in the industry structure
The strategic adjustment of the industry's major competitors, the United States, also led to a decline in its refrigerator market share. To other competitors in the industry, provide market share increase opportunities. Haier and Kelon took full advantage of their products and seized part of the market share. At the same time, part of the market share given by the United States also provides opportunities for new entrants to the market. Zhongshan Omag has achieved significant growth in domestic sales, with the domestic market accounting for nearly 5%. Hefei Sanyo also launched a new refrigerator, providing a good opportunity.
3, investment advice
The growth of refrigerators slowed down, and the pattern of competitors in the industry changed. Haier, Kelon, Meiling, and Oma Electric seized the opportunity to increase market share and achieve growth beyond the industry. The substantial decline in the prices of bulk raw materials is conducive to the improvement of the profitability of midstream manufacturing enterprises and the impact of insufficient hedging, giving the industry a “carefully recommended†rating.
4, Risk Warning
Insufficient downstream demand.
FUNCTION DESCRIPTION
Countdown socket has an AC outlet, the maximum can output 230 V16A of power, there are two control modes, that is, countdown off and countdown on. It is convenient to control the equipment which needs to switch off or turn on AC. improve the safety of the use of some equipment and save more energy.
SET TIMER
1,Countdown plug in the socket, all indicator lights red flash three times, at this time the socket has no output, for the normal state, into the countdown state. Click the button, the first red light up, the socket output after an hour off, and then short press the button can set the socket timing of 2 H.4H.6H.8H.10H.OFF.
2,Long press button 3s, all indicator lights green flash three times, at this time the socket has output, for the regular open state, into the countdown on state. Click on the button, the first green light on, the socket is closed an hour later, and then press the button to set the socket countdown 2 H.4H.6H.8H.10H.OFF.
3,Press button 3 longer S, all indicator lights red light flash 3 times again into countdown mode.
4,Select the required countdown time mode, the corresponding mode countdown lights up, start countdown until the end of the countdown time. The outlet that controls the output will start or stop the output.
5,After the countdown starts, the time indicator will change automatically from high to low until the countdown is over.
NOTE:
1,Check that the power connection is good.
2,Use only indoors and in dry places.
3,This product does not convert AC voltage.
4,Maximum load not exceeding 16A 3680W.
5,Grounding is required for safety.
6,Any questions, please contact the electrician.
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