Future kitchen energy saving is the trend

Leading Speech: With the rebound of the real estate market and the development of China’s urbanization, more than 200 million farmers will be integrated into the city in the future, bringing about changes in lifestyles, but it will also bring huge room for development for the kitchen appliances industry.

In the first half of 2013, the boom in the kitchen appliance industry continued to increase. Statistics show that revenues of Vantage Co., Ltd., Boss Electric and Wanhe Electric increased in the first quarter of 2013; year-on-year retail sales data showed that retail sales of range hoods and gas stoves increased by 8% and 4% respectively in April. %, retail sales increased by 20% and 12% respectively year-on-year. Product environmental protection and high-end trends have strengthened.

From the new products released by famous companies such as the bosses, Germany, Italy, Italy, the United States, Galanz, Jiuyang and other famous companies in the first half of the year, smart high-end kitchen appliances have become mainstream. In the area of ​​cigarette machine, the trend of high-end products and differentiation is obvious. The proportion of high-end range hoods with a ventilation capacity of 17m3/min or more is increasing year by year.

Energy-saving has become the trend of the whole society, and the energy-saving style of kitchen appliances is also coming. At present, the major energy-saving water heaters have become the mainstream in major energy-saving water heater brands. In addition, the kitchen appliances represented by gas stoves and range hoods are also not dared to be vague on the level of energy efficiency. Major companies are based on energy conservation and environmental protection, increasing capital input and technological research and development, and launching energy-saving and low-carbon products.

Kitchen appliance companies move toward integration

Earlier this year, Wanhe actively expanded its sales network in the rural market and strived to achieve a steady growth in sales this year through the development of rural kitchen appliances market. In addition, professional kitchen and home appliance enterprises such as Midea and Vantage, due to the clear direction of the middle and low-end groups in the product direction, and the earlier layout of the three or four-tier market, can basically make up for the needs of the rural consumer demand. The decline in the market.

However, the current kitchen appliance industry still has features such as relatively fragmented market share, low industry concentration, and small market-sized companies. With the change of lifestyle brought about by the integration of more than 200 million farmers into the city in the future, the development of the kitchen appliances industry will further expand the space. How to integrate the domestic kitchen and electric appliances market shows its overall advantages and becomes a top priority for the kitchen and electric appliance market. The domestic kitchen and electric industry needs to be integrated: First, the adjustment of the company's own product line is mainly reflected in the development of high-end development; secondly, the integration between enterprises is mainly reflected in the merger and reorganization of small and medium-sized enterprises by large-scale enterprises. There are a large number of companies, and there are hidden risks in quality of small and medium-sized brands. Mergers and reorganizations among industries can purify the industry environment and promote large-scale enterprises to become bigger and stronger. According to estimates by industry insiders, the headless situation in the domestic kitchen and electric power industry will change in the next three years. Brands with a sales volume of under 200 million yuan will gradually withdraw from the market.

The market is better in the second half of 2013

In the second half of 2012, the real estate market started to pick up gradually. In the fourth quarter, the country’s total sales volume of commercial housing grew by about 30% year-on-year. Judging from the data of the Central Bank, real estate loans in the first quarter of 2013 surged to 710.3 billion yuan, and it is not difficult to see signs of a fiery property market. As the kitchen electricity demand has a lag period of 6 to 12 months compared with the real estate sales in the current period, the demand for large kitchen appliances driven by the warming of the property market is gradually being released. In addition, for example, range hoods and gas stove products do not basically enjoy energy saving. Huimin subsidy policy, there is no demand overdraft. Therefore, it is expected that this high growth momentum will continue for some time to come.

Zhong Yi Kang predicts that in the year of 013, the retail sales of the water heater market will reach 26.31 million units, an increase of 3.2% year-on-year, and retail sales will reach 39 billion yuan, a year-on-year increase of 6.6%. The market share of gas stoves and range hoods was 12.02 million units and 16.44 million units, which represented an increase of -1.0% and 2.1% year-on-year, respectively. The retail sales amounted to 21.4 billion yuan and 14.5 billion yuan, which was a year-on-year increase of 0.5% and 4.8% respectively.