After a long recession, Nokia began to rebound from the bottom, and the results were quite good. The author believes that it is time to take a look at Nokia.
Some recent statistics show that Nokia has performed well all over the world.
In Europe, a recent international market research agency report shows that as of the September quarter of this year, driven by the Nokia Lumia terminal, the WindowsPhone system has accounted for 10% of the market share among the five European operators. Among them, Nokia's market share in Italy even exceeds the iPhone. In the UK, Nokia also accounted for 11.4% of the market.
In the emerging markets of Latin America, Nokia's market share has increased significantly. Given that a large number of consumers in Latin America are still using Nokia ’s feature phones, this means that when they want to upgrade to use smartphones in the future, they will directly choose their Lumia series phones, such as the cheap Lumia520.
In the traditional advantage markets of Nokia, the Middle East and Africa, Nokia's market share is still 37%. Among them, in the oil-rich UAE and Qatar, Nokia actually occupies two-thirds of the local market, far exceeding brands such as Apple and Samsung.
In addition, in the Chinese market where the mobile phone market is fiercely competitive, Nokia's low- and mid-end models such as Lumia520 and Lumia720 have also won favor due to their high cost performance, and the sales are very good. High-end products such as Lumia1020 have also grabbed the limelight for quite some time.
Although brand and consumer inertia have a great influence on Nokia's bottom rebound, the most important reason for its resurrection is still the maturity of WindowsPhone products. New technologies and new technology applications such as colorful appearance, ultra-high-pixel PureView camera, wireless charging, NFC are almost all derived from Nokia. No wonder when Apple launched the colorful iPhone5C, Nokia sneered at it and said that Apple was in the cottage.
Even if the Windows Phone system is criticized by many users, as the number of software continues to rise, the maturity of the system is also increasing. Although the number of Windows Phone software is still difficult to compare with the iOS system and Android system, almost all commonly used software is already available.
In addition, as long as users use it carefully, they will find that WindowsPhone does have some unparalleled advantages: such as high cost performance, excellent battery life, excellent camera quality, SkyDrive cloud storage, and wireless charging technology that is equipped with even mid-range Lumia phones. . Finally, do n’t forget that Nokia is a “open walnut†-class mobile phone.
As a slogan says: change prejudice, there will be wonderful discoveries. Perhaps it is time to take a look at Nokia, which has been in recession for a long time.
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