
As the country attaches importance to energy-efficient products and promotes it, as an energy-efficient, environmentally-friendly air-energy water heater will gain greater policy tilt for steady expansion in the new year, the industry will also be more mature. In line with this trend, it will be an indisputable fact that the air energy market capacity will exceed 10 billion yuan in 2014. At the same time, the brand's concentration will be further enhanced.
Air energy water heaters entered the domestic market in 2002 and began to participate in the market competition of the water heater industry. After more than ten years of development, whether it is the stability of product quality, the reliability of product performance, the innovation of technology, or its market recognition Degree, air energy water heaters have greatly improved. As the development of the industry grows in parallel with the increase in market capacity, the competitive advantages in the industry have become even more apparent.
The traditional gas water heater, electric water heater and solar water heater market pose a great threat. According to relevant department statistics, in 2013, the scale of China's air-energy water heater market reached 9.5 billion yuan, an increase of 41.83% year-on-year in 2012. The engineering machine market was 5 billion yuan, accounting for 53%, and the home machine market was 4.5 billion yuan, accounting for 47%. In terms of the number of companies, by the end of 2010, there were more than 500 air-energy heater manufacturers in the country, mainly in the two major regions of Guangdong and Zhejiang. Others were scattered in Jiangsu, Shandong, and Beijing.
It is undeniable that air energy water heaters can develop from scratch in the more than ten years to a scale of nearly 10 billion yuan. They have entered the regular army sequence from the no-name brand of home appliance systems. This is inseparable from the guidance and support of national policies. According to incomplete statistics, there are currently nearly ten development policies for the air-energy water heater industry.
Among them, the most attention and attention paid by the industry was the “Implementation Rules for the Promotion of Energy-efficient Heat Pump Water Heater Huimin Engineering (Short Draft)†promulgated on June 1, 2012 and the General Administration of Quality Supervision, Inspection and Quarantine, and the State on October 1, 2013. Standardization Management Committee approved "GB29541-2013 heat pump water heater (device) energy efficiency limit and energy efficiency rating."
The reason why these two policies aroused widespread concern is because they have fully marketed and reshuffled the entire air-energy water heater industry. This is an indispensable ingredient for the air-energy industry that is still in a state of development, and has improved the existing cohabitation. The state of the market makes the overall market more standardized.
As the country attaches importance to energy-efficient products and promotes it, as an energy-efficient, environmentally-friendly air-energy water heater will gain greater policy tilt for steady expansion in the new year, the industry will also be more mature. From 2002 to 2013, the annual growth rate of the market capacity of the air energy industry remained at around 40%. According to this trend, it will be an indisputable fact that the air energy market capacity will exceed 10 billion yuan in 2014. At the same time, the brand's concentration Degree will also be further improved.
Air energy water heaters entered the domestic market in 2002 and began to participate in the market competition of the water heater industry. After more than ten years of development, whether it is the stability of product quality, the reliability of product performance, the innovation of technology, or its market recognition Degree, air energy water heaters have greatly improved. As the development of the industry grows in parallel with the increase in market capacity, the competitive advantages in the industry have become even more apparent.
The traditional gas water heater, electric water heater and solar water heater market pose a great threat. According to relevant department statistics, in 2013, the scale of China's air-energy water heater market reached 9.5 billion yuan, an increase of 41.83% year-on-year in 2012. The engineering machine market was 5 billion yuan, accounting for 53%, and the home machine market was 4.5 billion yuan, accounting for 47%. In terms of the number of companies, by the end of 2010, there were more than 500 air-energy heater manufacturers in the country, mainly in the two major regions of Guangdong and Zhejiang. Others were scattered in Jiangsu, Shandong, and Beijing.
It is undeniable that air energy water heaters can develop from scratch in the more than ten years to a scale of nearly 10 billion yuan. They have entered the regular army sequence from the no-name brand of home appliance systems. This is inseparable from the guidance and support of national policies. According to incomplete statistics, there are currently nearly ten development policies for the air-energy water heater industry.
Among them, the most attention and attention paid by the industry was the “Implementation Rules for the Promotion of Energy-efficient Heat Pump Water Heater Huimin Engineering (Short Draft)†promulgated on June 1, 2012 and the General Administration of Quality Supervision, Inspection and Quarantine, and the State on October 1, 2013. Standardization Management Committee approved "GB29541-2013 heat pump water heater (device) energy efficiency limit and energy efficiency rating." The reason why these two policies aroused widespread concern is because they have fully marketed and reshuffled the entire air-energy water heater industry. This is an indispensable ingredient for the air-energy industry that is still in a state of development, and has improved the existing cohabitation. The state of the market makes the overall market more standardized.
As the country attaches importance to energy-efficient products and promotes it, as an energy-efficient, environmentally-friendly air-energy water heater will gain greater policy tilt for steady expansion in the new year, the industry will also be more mature. From 2002 to 2013, the annual growth rate of the market capacity of the air energy industry remained at around 40%. According to this trend, it will be an indisputable fact that the air energy market capacity will exceed 10 billion yuan in 2014. At the same time, the brand's concentration Degree will also be further improved.
A further increase in the degree of specialization will also become the trend of the development of the air-energy water heater industry in 2014. At the beginning of 2014, Aoxin, Shengneng and others successively reached a strategic cooperation with Emerson Climate Technologies, becoming the 2014 Copeland ZW Heat Pump Water Heater compressor application and promotion strategic partner.
At present, the air energy water heater industry has an indisputable fact that the homogenization phenomenon is full of air energy products, sales, brand operations and a series of links. In order to get rid of the increasingly severe market environment of the homogeneity of the market, the company is trying hard to improve its product packaging or product upgrades and technology updates. Therefore, differentiation is particularly important, and this will also be a trend in the industry's future development.
At present, many companies have begun to build air into multi-products, not only in the provision of hot water, but to extend their reach into areas such as heating, drying and high temperature, and have become leaders in various fields. For example, the advantages of Chunguang, Ruineng, Othdan, and Finonics in the field of heating, Zhengxu's strength in drying, high temperature, and Jiuheng's breakthrough in household appliances. At present, there are numerous manufacturers in the field of air energy. To avoid homogenous competition, it is necessary to seek alternative development opportunities in special fields. This has become another feature and trend in the development of the industry.
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