"‘This time, the TV breakthrough will really come from China!’ On the afternoon of January 8th, US time, Liu Hongxin, President of Hisense Group, once again highlighted laser television during his keynote speech on the eve of CES 2018. He emphasized that laser TV represents a creative self-revolution in the history of global television by Hisense, and it truly meets the growing demand for high-quality screen upgrades worldwide.
According to market data, large-screen TVs (55 inches or larger) have become the mainstream of consumer demand. In China, this size segment accounts for nearly 70% of total sales. Although the overall color TV market is weak, large screens and ultra-HD TVs (75 inches or more) are experiencing rapid growth. Hisense has capitalized on this trend, with its average shipment size ranking among the world's top. Laser TV plays a key role in capturing 60% of the domestic market for 85-inch and larger TVs, meeting the rising demand for bigger, clearer displays.
Since 2014, at every CES, Hisense has consistently introduced new laser TV innovations: from 100-inch 1080p to 100-inch 4K, then to 100-inch bicolor 4K; from 88-inch 4K to smaller 80-inch models, up to a massive 150-inch 4K. This rapid iteration reflects Hisense’s strong investment in R&D and supply chain development. At CES 2018, the company showcased a full lineup of laser TVs, including 80-inch, 88-inch, 100-inch, and 150-inch models.
Liu Hongxin noted that after a decade of effort, laser technology has fulfilled its mission in transforming the TV industry. It has become a powerful tool for driving consumer upgrades and meeting global demands. Looking ahead, he predicted that laser TVs will be the fastest-growing category in the next three years, positioning Hisense at a higher level in the global market.
He also shared some inspiring stories, such as the delivery of an 80-inch laser TV to a remote village in Chengdu, signaling the market’s rapid expansion. With plans to open 100 laser TV flagship stores across China and expand globally, Hisense is set to lead the next wave of television evolution.
As Liu concluded, ‘This time, the TV breakthrough will really come from China.’"
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