Low-priced smart phones will become battlefields for IC manufacturers

The low price of smart phones has become an inevitable trend. The huge market has attracted many mobile phone chips, panel driver ICs, and touch chip makers to rush in. They all hope to profit from it. The low-cost smart phone market has become a must for IC manufacturers. Land of struggle.

Due to the poor global economic situation, smart phones have gradually developed to low prices; the new generation of smart phone millet has set a record of 300,000 units in another 34 hours, which also indicates that low-priced smartphones will become increasingly popular in the market. welcome.

In order to comply with the trend of low price of smart phones, operators have cooperated with mobile phone manufacturers to launch low-cost smart phone contract plans; China Unicom launched cooperation with Coolpad, Hisense, ZTE, Huawei, Lenovo, TCL Amoi, and Philips at the end of last year. Eight thousand dollar smart machines; and the subsequent high sales also show the great potential of this market.

The business opportunities in the market for low-priced smartphones (Smartphone Design Circuits) have attracted many IC factories in Taiwan to compete for advancement. For instance, the panel-driven IC factory successfully entered the supply chain of millet machines through Japanese customers.

The IC design giant MediaTek smartphone chips have also been adopted by handset manufacturers such as Lenovo, TCL and Amoi. Among the 8 low-priced smart phones launched by China Unicom, three have adopted MediaTek chips.

Industry insiders told non-network reporters that MediaTek's smart phone chip layout is expected to blossom this year, and shipments may double to 34 million units from last year, which will drive MediaTek's revenue and profit this year to rebound.

In addition to the joint venture, panel-drive IC makers Xu Hao and Si Chuang are also aggressively rushing into the low-cost smart phone market. Among them, SiChuang plans to cut into the smart phone market first with HVGA low-end products.

In addition to launching QVGA high-end products, Asahi Kasei also introduced amorphous silicon liquid crystal panel (a-TFT) driver IC products to fully lay the market for high, medium and low-end markets. In addition, Xu Xuan has withdrawn from the mainland's white card mobile phone market in recent years and is committed to operating branded mobile phones. Manufacturers and customers, but because of the huge market opportunities in mainland China, Xu Hao decided to return to the mainland market this year.

In addition to mobile phone chips and panel driver IC factories, touch-control chip makers are also actively deploying low-cost smart phone markets; Long Ruiya, who has long been working hard at the mainland's white-brand mobile phone market, is optimistic about the adoption of capacitive touch-control chips in mainland China's mobile phone market. It will be one of the main driving forces driving the continuous growth of market demand.

Ye Yiwei, chairman of ELAN, also said that because he was optimistic about the growth potential of the mainland's low-cost smartphone market, he intensively went to the mainland to expand the market at the end of last year, and he expects to begin shipments to mainland mobile phone manufacturers in the second quarter.

In addition, the touch control chip has achieved good results in the tablet PC market last year. This year, it will actively expand the mobile phone market. In addition to the brand mobile phone factory, the mainland white card mobile phone market is also an important target market.

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