[Text / high-tech LED reporter Xiong Yuheng] As a gathering place of traditional lighting industry, the wave of LED transformation in Foshan City continues. However, the traditional lighting era formed their own battles, not paying attention to the bad habits of industrial chain division and cooperation, was also passed down in the transformation, hindering the development of the local LED industry. Therefore, the top priority for Foshan LED lighting companies is to seek a cost-effective accessories provider and establish a new cooperation model.
Optimize procurement channels
On July 23, the “Guangdong LED Lighting Supply Chain High-Level Tour Seminar†was held in the Carinna Grand Hotel in Foshan Chancheng District. The seminar aimed at Foshan LED lighting companies eager for cost-effective accessories manufacturers to appeal, integrate the entire industry chain resources, including lamp beads, drive ICs, power supplies, professional stores and other high-quality enterprises came to Foshan to facilitate the upgrade of Foshan LED industry.
The seminar was jointly sponsored by Gaogong LED and Foshan Lighting Association, and was strongly supported by local governments, enterprises and the media. It covers key elements such as regional industry supporting enterprises, governments, associations, media and exhibition platforms. Lighting companies offer complete lighting solutions from package to product, policy to promotion, channel to marketing.
The meeting attracted Chen Bin, general manager of Guangdong Zhonglong Transportation, Xu Liancheng, deputy general manager of Guangdong Zhaoxin, Wu Yulin, president of Foshan Lighting Association, and Zhang Hua, secretary-general of the Foshan Lighting Association, and attended the meeting. The foot has doubled.
In addition, Mr. Wang Sen, Managing Director of Guoxing Optoelectronics, Mr. Zhou Xuejun, Marketing Director of Philips Asia, Mr. Zhao Chunbo, Marketing Director of Mingwei Electronics, Mr. Guo Min, Director of Lighting Technology, Jiamei Times, Mr. Zhang Lei, Director of R&D of Jingtai Optoelectronics, Zhuo Naipu Power Marketing Ms. Tian Jie, the center manager, attended the conference and gave a professional speech, which benefited the audience.
Zhang Xiaofei, the person in charge of the organizer, mentioned that Foshan is the second stop of the “Guangdong LED Lighting Supply Chain High-level Tour Seminarâ€. In the future, Jiangmen, Dongguan and Shenzhen will have to go. Gaogong LED hopes to integrate its cost-effective lighting source and key components and accessories manufacturers at home and abroad to optimize the raw material procurement channels of lighting companies in Zhongshan and Foshan.
Participants said that to improve the quality of the entire lighting industry, it is necessary to start from the source (raw materials). Optimizing the procurement channels of raw materials is not only an important prerequisite for the production of high-quality lamps, but also can compress the living space of low-priced inferior parts manufacturers, accelerate the industry reshuffle, and purify the industrial environment, which is very beneficial to the future healthy development of the industry.
Integration can develop
At present, Foshan has more than 300 lighting companies, and basically all involved in LED lighting, plus related supporting enterprises, the scale of more than 1,000. Foshan has a complete industrial chain and supporting capabilities including upper, middle and lower reaches, and has very favorable conditions for the development of LED lighting. It is understood that the output value of LED industry in Foshan last year exceeded 20 billion yuan.
However, in the era of traditional lighting, Foshan enterprises like to emphasize vertical integration, do not pay attention to the cooperation of the industrial chain, it is difficult for foreign accessory companies to enter the Foshan lighting industry chain. Nowadays, this kind of individual bad habits has been preserved in the transition, seriously taking advantage of the development of the LED industry in Foshan.
"Compared with Zhongshan, Foshan LED lighting performance in the terminal market is not satisfactory." Wu Yulin said that Foshan dealers are scattered, the scale is not large, do more than 10 million per year, mainly concentrated in the export and engineering fields. Since engineering and export have high requirements on the quality of lamps, everyone hopes to achieve the goal of controlling the quality of products by vertical integration.
However, this development model has greatly increased the cost of mutual penetration and brand establishment among enterprises, and the development cycle is long, and it is not possible to respond to market demands in a timely manner. From this point of view, the LED industry in Foshan urgently needs to break this unfavorable situation.
"LED development speed is very fast, the industry chain division mode has been completely changed, and only the cooperation between enterprises can maximize the benefits." Wu Yulin believes that the top priority for Foshan LED lighting companies is to break the cooperation in the LED industry chain. The status quo of each battle, looking for cost-effective accessories providers, to establish a new mode of cooperation.
Wang Sen also said, "LED lighting is part of the scene lighting, the differentiation characteristics are very obvious, the vertical integration of the enterprise is perfected, and it is impossible to meet the needs of all customers." Zhou Xuejun believes that "the future packaging trend will inevitably follow Applications are more closely integrated, so component manufacturers need to be application-oriented in order to be closer to market demand."
Compared with independent research and development production, the cooperation between these industrial chains can not only save development time, but also bring new products and new technologies into the market to produce real benefits, and save the cost of pre-construction and R&D. We will use the limited resources of the company for new product development and market development, and become bigger and stronger.
"Applicable companies can only seize the opportunity of the whole industry chain, constantly upgrade and optimize their raw material procurement channels, in order to seize the opportunities in the future market competition. Not only Foshan, the national LED lighting companies should be like this." Zhang Xiaofei mentioned.
Gaogong LED CEO Zhang Xiaofei Lighting Enterprise's Way Out
Last year, the domestic LED industry output value reached 205.9 billion yuan, a year-on-year increase of 34%, and this year's LED industry output value will be close to 300 billion yuan, an increase of 50%. Among them, indoor lighting will increase by more than 120%, and outdoor lighting will increase by more than 100%. In terms of LED production value, the proportion of indoor lighting will exceed 28%, and the proportion of outdoor lighting will exceed 8%.
All of this data is a positive signal for the LED industry, and it also leads to increased competition in lighting applications, product prices have fallen sharply, and the increase in corporate revenues is very common.
Up to now, there have been no actual development plans for the industry government, and no specific standards have been introduced. Most of the LED companies are relatively young, and many problems have arisen. For example, the pursuit of low-end products "cost-effective", limited corporate brand influence, long-term development awareness is not strong, weak technology, plagiarism, light research and development, low profitability.
In the face of the future, how should LED lighting companies get out of the predicament? I think we should consider the following three aspects. First, seek brand breakthroughs, change the brand image of low-end and low-end, form a three-tiered brand of high, medium and low, and fully meet consumer demand.
Secondly, pay attention to the re-structuring and strengthening of channels, and supplement the network channels; once again, pay attention to the strengthening of the company's own strength, and achieve all-round improvement from the aspects of product, strategy, positioning, capital, management, quality and technology.
Guo Xing Optoelectronics Managing Director Wang Sen's integration considerations
For enterprises to develop rapidly, proper integration is very necessary. Many companies recognize this point. By vertically integrating the entire industry chain, while ensuring the supply of spare parts, it also greatly reduces the cost of products; or actively seeking reliable partners to establish a high-quality raw material procurement channel, saving research and development. The cost of the design, the product can also be quickly cut into the market.
Take Guoxing Optoelectronics as an example, we are always doing integration of the entire industry chain. While adhering to the main business of packaging, it also extends to upstream epitaxial chips and downstream applications.
For packaging companies, it is difficult to find high-quality, cost-effective chip suppliers. Guoxing is involved in the upstream to meet the company's demand for chips. At present, our chips have entered the trial production stage. Involved in downstream applications, it is entirely for testing the devices produced by the company, and few finished products have entered the market.
Therefore, enterprise integration should be considered from the actual development situation, usually at different stages of development, the content of integration will also be different. Reasonable integration can promote the development of the enterprise, but blind integration will also waste the limited resources of the enterprise.
In general, it is relatively easy to integrate midstream and downstream, which is why many packaging companies choose to integrate with applications, and application enterprises integrate into packaging. However, due to the high technical content and large investment, the company does not dare to risk easily. Therefore, for large enterprises, you can try to do the whole industry chain. For small enterprises, it is more practical to optimize the procurement channels for raw materials.
Zhou Xuejun, Marketing Director of Philips Asia, selected the lamp beads to make the lights
The lamp is not the higher the parameter, the better the quality. The parameters of the good quality lamp besides the hard factors such as light effect, index finger and color temperature, there are still many references. I think it is best to choose a lamp that is suitable for the positioning of the company's products.
First of all, the reliability, the so-called goods can be the version, the lamp you give the customer is not the same as you promised, and tailored to the customer's needs, instead of blindly recommend high-end lamp beads; secondly, durability, The life of the lamp bead is long, and the life expectancy can be obtained. Once again, the service satisfaction, the plan should be reasonable, the supply should be timely, and the after-sales service should be done well.
Therefore, the three criteria for judging the lamp bead can be summarized as: suitable for application solutions, matching brand positioning, and meeting customer needs. As long as the products meet these three standards, even if the parameters are not very high, the positioning is not very high-end, and can be well accepted by customers. Just as the low-end and mid-range lamps circulating in the current terminal market will also sell well, consumers are also willing to accept it.
The luminaire is a very systematic product, and a single device cannot determine whether the product is good or bad, and needs to be comprehensively considered. In the choice, the chip used for the lamp bead can not be distinguished by the naked eye. Generally, the quality of the lamp beads of a large enterprise is guaranteed, but the price is relatively expensive. Or choose those products that are certified, but the premise depends on your needs and positioning.
Therefore, my view on the choice of lamp beads is summarized as follows: the quality of the lamp beads is high or low, but there is no positioning for good or bad; high-quality lamp beads are necessary for high-quality lamps, but not all; quality improvement is the inevitable result of enterprises to open up markets and establish brands. Choice, high quality lamp beads are indispensable.
Optimize procurement channels
On July 23, the “Guangdong LED Lighting Supply Chain High-Level Tour Seminar†was held in the Carinna Grand Hotel in Foshan Chancheng District. The seminar aimed at Foshan LED lighting companies eager for cost-effective accessories manufacturers to appeal, integrate the entire industry chain resources, including lamp beads, drive ICs, power supplies, professional stores and other high-quality enterprises came to Foshan to facilitate the upgrade of Foshan LED industry.
The seminar was jointly sponsored by Gaogong LED and Foshan Lighting Association, and was strongly supported by local governments, enterprises and the media. It covers key elements such as regional industry supporting enterprises, governments, associations, media and exhibition platforms. Lighting companies offer complete lighting solutions from package to product, policy to promotion, channel to marketing.
The meeting attracted Chen Bin, general manager of Guangdong Zhonglong Transportation, Xu Liancheng, deputy general manager of Guangdong Zhaoxin, Wu Yulin, president of Foshan Lighting Association, and Zhang Hua, secretary-general of the Foshan Lighting Association, and attended the meeting. The foot has doubled.
In addition, Mr. Wang Sen, Managing Director of Guoxing Optoelectronics, Mr. Zhou Xuejun, Marketing Director of Philips Asia, Mr. Zhao Chunbo, Marketing Director of Mingwei Electronics, Mr. Guo Min, Director of Lighting Technology, Jiamei Times, Mr. Zhang Lei, Director of R&D of Jingtai Optoelectronics, Zhuo Naipu Power Marketing Ms. Tian Jie, the center manager, attended the conference and gave a professional speech, which benefited the audience.
Zhang Xiaofei, the person in charge of the organizer, mentioned that Foshan is the second stop of the “Guangdong LED Lighting Supply Chain High-level Tour Seminarâ€. In the future, Jiangmen, Dongguan and Shenzhen will have to go. Gaogong LED hopes to integrate its cost-effective lighting source and key components and accessories manufacturers at home and abroad to optimize the raw material procurement channels of lighting companies in Zhongshan and Foshan.
Participants said that to improve the quality of the entire lighting industry, it is necessary to start from the source (raw materials). Optimizing the procurement channels of raw materials is not only an important prerequisite for the production of high-quality lamps, but also can compress the living space of low-priced inferior parts manufacturers, accelerate the industry reshuffle, and purify the industrial environment, which is very beneficial to the future healthy development of the industry.
Integration can develop
At present, Foshan has more than 300 lighting companies, and basically all involved in LED lighting, plus related supporting enterprises, the scale of more than 1,000. Foshan has a complete industrial chain and supporting capabilities including upper, middle and lower reaches, and has very favorable conditions for the development of LED lighting. It is understood that the output value of LED industry in Foshan last year exceeded 20 billion yuan.
However, in the era of traditional lighting, Foshan enterprises like to emphasize vertical integration, do not pay attention to the cooperation of the industrial chain, it is difficult for foreign accessory companies to enter the Foshan lighting industry chain. Nowadays, this kind of individual bad habits has been preserved in the transition, seriously taking advantage of the development of the LED industry in Foshan.
"Compared with Zhongshan, Foshan LED lighting performance in the terminal market is not satisfactory." Wu Yulin said that Foshan dealers are scattered, the scale is not large, do more than 10 million per year, mainly concentrated in the export and engineering fields. Since engineering and export have high requirements on the quality of lamps, everyone hopes to achieve the goal of controlling the quality of products by vertical integration.
However, this development model has greatly increased the cost of mutual penetration and brand establishment among enterprises, and the development cycle is long, and it is not possible to respond to market demands in a timely manner. From this point of view, the LED industry in Foshan urgently needs to break this unfavorable situation.
"LED development speed is very fast, the industry chain division mode has been completely changed, and only the cooperation between enterprises can maximize the benefits." Wu Yulin believes that the top priority for Foshan LED lighting companies is to break the cooperation in the LED industry chain. The status quo of each battle, looking for cost-effective accessories providers, to establish a new mode of cooperation.
Wang Sen also said, "LED lighting is part of the scene lighting, the differentiation characteristics are very obvious, the vertical integration of the enterprise is perfected, and it is impossible to meet the needs of all customers." Zhou Xuejun believes that "the future packaging trend will inevitably follow Applications are more closely integrated, so component manufacturers need to be application-oriented in order to be closer to market demand."
Compared with independent research and development production, the cooperation between these industrial chains can not only save development time, but also bring new products and new technologies into the market to produce real benefits, and save the cost of pre-construction and R&D. We will use the limited resources of the company for new product development and market development, and become bigger and stronger.
"Applicable companies can only seize the opportunity of the whole industry chain, constantly upgrade and optimize their raw material procurement channels, in order to seize the opportunities in the future market competition. Not only Foshan, the national LED lighting companies should be like this." Zhang Xiaofei mentioned.
Gaogong LED CEO Zhang Xiaofei Lighting Enterprise's Way Out
Last year, the domestic LED industry output value reached 205.9 billion yuan, a year-on-year increase of 34%, and this year's LED industry output value will be close to 300 billion yuan, an increase of 50%. Among them, indoor lighting will increase by more than 120%, and outdoor lighting will increase by more than 100%. In terms of LED production value, the proportion of indoor lighting will exceed 28%, and the proportion of outdoor lighting will exceed 8%.
All of this data is a positive signal for the LED industry, and it also leads to increased competition in lighting applications, product prices have fallen sharply, and the increase in corporate revenues is very common.
Up to now, there have been no actual development plans for the industry government, and no specific standards have been introduced. Most of the LED companies are relatively young, and many problems have arisen. For example, the pursuit of low-end products "cost-effective", limited corporate brand influence, long-term development awareness is not strong, weak technology, plagiarism, light research and development, low profitability.
In the face of the future, how should LED lighting companies get out of the predicament? I think we should consider the following three aspects. First, seek brand breakthroughs, change the brand image of low-end and low-end, form a three-tiered brand of high, medium and low, and fully meet consumer demand.
Secondly, pay attention to the re-structuring and strengthening of channels, and supplement the network channels; once again, pay attention to the strengthening of the company's own strength, and achieve all-round improvement from the aspects of product, strategy, positioning, capital, management, quality and technology.
Guo Xing Optoelectronics Managing Director Wang Sen's integration considerations
For enterprises to develop rapidly, proper integration is very necessary. Many companies recognize this point. By vertically integrating the entire industry chain, while ensuring the supply of spare parts, it also greatly reduces the cost of products; or actively seeking reliable partners to establish a high-quality raw material procurement channel, saving research and development. The cost of the design, the product can also be quickly cut into the market.
Take Guoxing Optoelectronics as an example, we are always doing integration of the entire industry chain. While adhering to the main business of packaging, it also extends to upstream epitaxial chips and downstream applications.
For packaging companies, it is difficult to find high-quality, cost-effective chip suppliers. Guoxing is involved in the upstream to meet the company's demand for chips. At present, our chips have entered the trial production stage. Involved in downstream applications, it is entirely for testing the devices produced by the company, and few finished products have entered the market.
Therefore, enterprise integration should be considered from the actual development situation, usually at different stages of development, the content of integration will also be different. Reasonable integration can promote the development of the enterprise, but blind integration will also waste the limited resources of the enterprise.
In general, it is relatively easy to integrate midstream and downstream, which is why many packaging companies choose to integrate with applications, and application enterprises integrate into packaging. However, due to the high technical content and large investment, the company does not dare to risk easily. Therefore, for large enterprises, you can try to do the whole industry chain. For small enterprises, it is more practical to optimize the procurement channels for raw materials.
Zhou Xuejun, Marketing Director of Philips Asia, selected the lamp beads to make the lights
The lamp is not the higher the parameter, the better the quality. The parameters of the good quality lamp besides the hard factors such as light effect, index finger and color temperature, there are still many references. I think it is best to choose a lamp that is suitable for the positioning of the company's products.
First of all, the reliability, the so-called goods can be the version, the lamp you give the customer is not the same as you promised, and tailored to the customer's needs, instead of blindly recommend high-end lamp beads; secondly, durability, The life of the lamp bead is long, and the life expectancy can be obtained. Once again, the service satisfaction, the plan should be reasonable, the supply should be timely, and the after-sales service should be done well.
Therefore, the three criteria for judging the lamp bead can be summarized as: suitable for application solutions, matching brand positioning, and meeting customer needs. As long as the products meet these three standards, even if the parameters are not very high, the positioning is not very high-end, and can be well accepted by customers. Just as the low-end and mid-range lamps circulating in the current terminal market will also sell well, consumers are also willing to accept it.
The luminaire is a very systematic product, and a single device cannot determine whether the product is good or bad, and needs to be comprehensively considered. In the choice, the chip used for the lamp bead can not be distinguished by the naked eye. Generally, the quality of the lamp beads of a large enterprise is guaranteed, but the price is relatively expensive. Or choose those products that are certified, but the premise depends on your needs and positioning.
Therefore, my view on the choice of lamp beads is summarized as follows: the quality of the lamp beads is high or low, but there is no positioning for good or bad; high-quality lamp beads are necessary for high-quality lamps, but not all; quality improvement is the inevitable result of enterprises to open up markets and establish brands. Choice, high quality lamp beads are indispensable.
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