[Text / high-tech reporter Xiong Yuheng] "World LED to see China, China LED to see Shenzhen", to some extent, this statement is true, after all, Shenzhen, a small "projectile land" gathered more than 2,000 LED companies, LED production value has exceeded 100 billion yuan, accounting for almost half of Guangdong's and even the domestic LED industry.
However, the “heavy†of the industry in Shenzhen is limited to “quantityâ€. After all, in the LED industry chain structure in Shenzhen, the upstream epitaxial chips are scarce, and there is almost no advantage; although the downstream applications are developing rapidly, compared with Zhongshan and Foshan, there is no corresponding leading brand, only the midstream package has obvious advantages, accounting for More than 50% of the national LED packaging share.
The so-called "more porridge", a large number of packaging companies, leading to increased competition among industries, in order to obtain market share, price wars have been put on the agenda by many companies. According to the data of the High-tech LED Industry Research Institute, the price of LED packaging has dropped by 15%-20% in the first quarter of this year. The dilution of profits has led some packaging companies to extend their business to the downstream.
However, the downstream layout is not as simple as everyone thinks. "In recent years, more and more companies have entered the LED lighting industry, but most companies have not seen the characteristics, situation and pattern of the LED lighting industry, and can't find a direction." Zhang Xiaofei, chairman of Gaogong LED, said, but If these companies can make corresponding strategies in the supply chain, these enterprises will still have a lot to do in the market segment.
"The concept of supply chain sounds complicated, but it is not difficult. We can simplify it into two aspects: first, integrated management ideas and methods, followed by supply and demand management." Zhou Shuiming, general manager of Jiamei Times Lighting Marketing, said that lighting The optimization of the enterprise supply chain should start with the cooperation management between suppliers, manufacturers, logistics providers, sellers, retailers and so on.
Guan Yong, general manager of Sunlight Lighting, believes that there are still many problems in the supply chain optimization of LED lighting companies. For example, there is no standardized supply chain procurement system within the enterprise. All levels of personnel can introduce and add suppliers. Some materials only have Exclusive suppliers, the introduction of new suppliers is only based on price and other issues.
In order to help LED companies optimize the lighting supply chain and integrate the advantages of LED supply chain, the “2014 China LED Lighting Supply Chain Good Product Tour Seminar†organized by Gaogong LED has been held in Guangzhou, Xiamen, Hangzhou, Zhongshan and Foshan this year. , has been widely praised by the industry.
Gaogong LED hopes to further optimize the raw material procurement channels of lighting enterprises through the integration of cost-effective lighting sources and key components and accessories manufacturers in mainland China and overseas, and increase efforts to help LED lighting companies to screen and introduce high Quality, cost-effective upstream components and lighting accessories resources, in order to enhance the added value of LED lighting companies.
July 8th, 13:30-17:30, 2014 China LED Lighting Supply Chain Good Product Tour Symposium Shenzhen Station will be held in the International Ballroom on the 4th floor of Shenzhen Qian'an International Hotel (1069 Baoyuan Road, Xixiang Town, Baoan) . There will be many excellent suppliers in the industry to share their supply chain procurement “secrets†together with outstanding local LED lighting companies in Zhongshan. The audience can also directly interact with the guests.
However, the “heavy†of the industry in Shenzhen is limited to “quantityâ€. After all, in the LED industry chain structure in Shenzhen, the upstream epitaxial chips are scarce, and there is almost no advantage; although the downstream applications are developing rapidly, compared with Zhongshan and Foshan, there is no corresponding leading brand, only the midstream package has obvious advantages, accounting for More than 50% of the national LED packaging share.
The so-called "more porridge", a large number of packaging companies, leading to increased competition among industries, in order to obtain market share, price wars have been put on the agenda by many companies. According to the data of the High-tech LED Industry Research Institute, the price of LED packaging has dropped by 15%-20% in the first quarter of this year. The dilution of profits has led some packaging companies to extend their business to the downstream.
However, the downstream layout is not as simple as everyone thinks. "In recent years, more and more companies have entered the LED lighting industry, but most companies have not seen the characteristics, situation and pattern of the LED lighting industry, and can't find a direction." Zhang Xiaofei, chairman of Gaogong LED, said, but If these companies can make corresponding strategies in the supply chain, these enterprises will still have a lot to do in the market segment.
"The concept of supply chain sounds complicated, but it is not difficult. We can simplify it into two aspects: first, integrated management ideas and methods, followed by supply and demand management." Zhou Shuiming, general manager of Jiamei Times Lighting Marketing, said that lighting The optimization of the enterprise supply chain should start with the cooperation management between suppliers, manufacturers, logistics providers, sellers, retailers and so on.
Guan Yong, general manager of Sunlight Lighting, believes that there are still many problems in the supply chain optimization of LED lighting companies. For example, there is no standardized supply chain procurement system within the enterprise. All levels of personnel can introduce and add suppliers. Some materials only have Exclusive suppliers, the introduction of new suppliers is only based on price and other issues.
In order to help LED companies optimize the lighting supply chain and integrate the advantages of LED supply chain, the “2014 China LED Lighting Supply Chain Good Product Tour Seminar†organized by Gaogong LED has been held in Guangzhou, Xiamen, Hangzhou, Zhongshan and Foshan this year. , has been widely praised by the industry.
Gaogong LED hopes to further optimize the raw material procurement channels of lighting enterprises through the integration of cost-effective lighting sources and key components and accessories manufacturers in mainland China and overseas, and increase efforts to help LED lighting companies to screen and introduce high Quality, cost-effective upstream components and lighting accessories resources, in order to enhance the added value of LED lighting companies.
July 8th, 13:30-17:30, 2014 China LED Lighting Supply Chain Good Product Tour Symposium Shenzhen Station will be held in the International Ballroom on the 4th floor of Shenzhen Qian'an International Hotel (1069 Baoyuan Road, Xixiang Town, Baoan) . There will be many excellent suppliers in the industry to share their supply chain procurement “secrets†together with outstanding local LED lighting companies in Zhongshan. The audience can also directly interact with the guests.
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