Where does the new energy car go?

The Ministry of Industry and Information Technology recently released statistics on the economic performance of the automobile industry from January to May of 2014. Among them, the sales volume of domestic new energy vehicles in May showed a blowout situation. The data shows that in May, new energy vehicles produced 3,770 vehicles, a year-on-year increase of 98.32%.

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Specifically, in May, 1,014 plug-in hybrid passenger vehicles were produced, up 567.11% year-on-year, and 539 plug-in hybrid commercial vehicles were down by 4.26% year-on-year; 1851 pure electric passenger cars were produced, up 176.68 year-on-year. %, 366 pure electric commercial vehicles, a year-on-year decrease of 29.21%.

According to the statistics of China Association of Automobile Manufacturers, the national automobile production and sales in May was 1,975,800 and 1,191,200 respectively, and the production and sales decreased by 4.44% and 4.64% respectively; the year-on-year growth was 10.97% and 8.50% respectively. New energy vehicles are becoming a new engine for the growth of the Chinese automotive industry.

Some auto industry analysts told China Securities Journal that the new domestic energy vehicle production blowout in May means that new energy vehicles are experiencing an outbreak period. With the development of new energy vehicles in the private market, future production and sales are expected to continue. Rapid growth.

Where does the new energy car go?

Traditional car giants compete for pure electric vehicles

The new energy automobile market is welcoming a new era of “before there are generals and then pursuers”. In addition to the current fierce competition between the BMW i series and the Tesla Model S, Audi, Porsche and other international giants are also ready to launch a variety of models such as pure electric SUV and Tesla. Higher.

Some auto industry insiders told the China Securities Journal that the new energy auto market must be based on the joint efforts of a number of traditional auto giants. In particular, with the announcement of the release of patents by Tesla, it will speed up the process of rapidly expanding the new energy vehicle market. It is widely expected in the industry that with the advent of the era of giants and the booming of the new energy vehicle market, orders from listed companies are expected to achieve “two-dimensional” expansion.

New energy vehicle sales surged 10 times BYD ushered in market turning point

Under the stimulus of a series of favorable policies, sales of new energy vehicles of BYD Co., Ltd. (hereinafter referred to as “BYD”) increased by 10 times from January to April this year.

Among them, the bus received 5,000 units and delivered 4,000 units, doubled year-on-year. The plug-in hybrid model “Qin” currently has an average monthly sales of about 1,000 units. BYD said in an interview with the "First Financial Daily" reporter on the 26th that if the battery capacity is not limited, the growth rate of the company's new energy vehicles will be faster, and the "Qin" and other models are obviously in short supply. The company's placement of H shares last month raised HK$4.2 billion in order to increase the production capacity of new energy vehicles as soon as possible. New energy vehicles have become a fast growth point for BYD.

BYD's recent performance forecast shows that the net profit for the first half of this year was 350 million to 490 million yuan. BYD Chairman and President Wang Chuanfu said that BYD will usher in a performance turning point in the second half of this year. At the BYD shareholders meeting on the 25th, Wang Chuanfu introduced the future layout of BYD. In addition to the existing new energy passenger cars and new energy bus systems, BYD will also be in the field of forklifts, logistics trucks, agricultural vehicles, sanitation vehicles and other fields. layout.

With Beijing, Shanghai and other cities opening their doors to the new energy vehicle policy this year, BYD, which has been working hard and waiting for a long time, has finally succeeded in “breaking the ice” in Shanghai and Beijing's two new energy strategic markets, especially BYD “Qin” since last year. Soon after the listing, the Dongfeng Group has rapidly grown by the policy. Up to now, it has sold nearly 4,500 vehicles, and has not delivered more than 8,000 orders. Shanghai has sold more than 2,000 vehicles.

BYD told reporters that since the new car "Qin" has not been sold in the same period last year, this year immediately became the main force, which is one of the reasons why BYD's new energy vehicles have risen sharply this year. The frequent introduction of multiple policies by the state is also helping to boost the new energy vehicle market. According to BYD's expectations, "Qin" plans to sell 2,000 vehicles this month, which means that the annual sales will exceed 20,000. This will exceed the total sales of all new energy vehicles in China last year.

Not only BYD, but the Chinese new energy vehicles that have been bitter for many years have ushered in the spring.

According to the sales and sales data of China Automobile Association, in the first four months of this year, the production and sales of new energy vehicles in China exceeded 10,000, reaching 10,501 units, an increase of 154%. The monthly growth rate in April was 251%. The Ministry of Industry and Information Technology recently released statistics on the economic performance of the automobile industry from January to May 2014. Among them, the sales volume of domestic new energy vehicles in May showed a blowout situation. The data shows that in May, new energy vehicles produced 3,770 vehicles, a year-on-year increase of 98.32%.

Specifically, in May, 1,014 plug-in hybrid passenger vehicles were produced, up 567.11% year-on-year, and 539 plug-in hybrid commercial vehicles were down by 4.26% year-on-year; 1851 pure electric passenger cars were produced, up 176.68 year-on-year. %, 366 pure electric commercial vehicles, a year-on-year decrease of 29.21%.

National and local new energy policies are also becoming clearer and more refined. Since June, many local governments have also accelerated the development of new energy vehicles and further increased the subsidy amount and promotion targets for new energy vehicles. The infrastructure construction of new energy vehicles is also accelerating. State Grid Corporation spokesperson Wang Yanfang revealed at a recent press conference that by 2020, the overall investment in the domestic electric vehicle charging and replacing facilities market plan will be nearly 200 billion yuan. A series of good news, to give the auto industry a "strong shot."

Wang Chuanfu said that BYD's current situation is very good. A series of policies will be introduced in recent months. For example, on the Internet, on July 1st, the vehicle purchase tax (10% tax rate) and electricity price reform will be exempted. The development of the car will have a major impact. Automotive analyst Zhou Muzi told the "First Financial Daily" reporter that many car companies are working hard on energy conservation and environmental protection. The national policy is like a "whip", which makes car companies quick in the new energy field, which is conducive to running in front. Large-scale auto companies, which cannot keep up with the rhythm, may be eliminated by policies such as fuel consumption limits.

Traditional auto giants rush to force nine electric vehicles or more sought after

The new energy automobile market is welcoming a new era of “before there are generals and then pursuers”. In addition to the current fierce competition between the BMW i series and the Tesla Model S, Audi, Porsche and other international giants are also ready to launch a variety of models such as pure electric SUV and Tesla. Higher.

Some auto industry insiders told the China Securities Journal that the new energy auto market must be based on the joint efforts of a number of traditional auto giants. In particular, with the announcement of the release of patents by Tesla, it will speed up the process of rapidly expanding the new energy vehicle market. It is widely expected in the industry that with the advent of the era of giants and the booming of the new energy vehicle market, orders from listed companies are expected to achieve “two-dimensional” expansion.

Giants fight for new energy vehicles

The traditional car giant Audi has announced that it is considering expanding its electric vehicle product line. In the future, the Q8 electric version and the R8 e-tron production version will be launched. According to informed sources, the Audi R8 e-tron production version will be launched in Europe on 2015. In addition, Audi will launch a pure electric Q8 SUV model and Tesla's upcoming Model X competition. “Although as early as 2012 there were rumors that Audi will introduce the car to the market, but it was put on hold because the cruising range was only 215 km. However, according to the latest news, Audi has increased the cruising range of the car to 450 km.”

In fact, while Audi has stepped up its efforts to lay out new energy vehicles, BMW, Porsche and Nissan have also accelerated the launch of new energy vehicles. Take BMW as an example. According to the company's recently announced plans for the next decade, BMW will have 20%-30% of new products for new energy vehicles in the future. For the new energy plan in China in the core market, the president and CEO of BMW Group Greater China has said that in September 2014, BMW's i3 and i8 will be listed in China.

In addition to launching new models, BMW will also increase its cooperation with real estate brands. At the end of May, BMW announced that it will cooperate with State Grid Shanghai Electric Power Company Electric Vehicle Service Branch and state-owned real estate company Shanghai World Expo Development (Group) Co., Ltd. to build more than 50 charging stations. This is the focus of BMW's private market promotion. The layout of the charging facility was carried out.

Japanese automakers, which have been obsessed with the hybrid route, have recently shown signs of turning. Taking Nissan as an example, the company launched the second pure electric vehicle e-NV200 in June, which will be launched in Europe and will be launched in Japan in October. Nissan Chief Planner Andy Palmer said the company plans to launch four zero-carbon electric vehicles by March 2017. The e-NV200 is the second, but he declined to disclose the e-NV200's sales target.

True Li online expert Mo Ke told China Securities Journal that the new energy automobile industry represented by electric vehicles must truly rely on the international automobile giants, such as the big car companies, BMW, Mercedes-Benz, Porsche and other luxury car brands. The electric vehicle market will be launched, which will drive the rapid rise and expansion of the new energy vehicle market.

Patent liberalization or accelerated market explosion

In fact, most traditional auto giants have strong reserves in pure electric technology and talents. With the launch of Tesla pure electric vehicles, they have completely interfered with the fact that these giants have been reluctant to give up the traditional fuel car. "The expectation." With the introduction of new energy vehicle support policies represented by China, the traditional auto giants have stepped up their efforts to catch up with Tesla.

Compared with traditional cars, the current global production of new energy vehicles is very small, and public data shows that it only accounts for 0.3% of the global market. In mid-June, Tesla CEO Musk said that Tesla will open all its patents for the development of electric vehicle technology. Anyone who wants to use Tesla's technology in good faith will not initiate a patent infringement lawsuit against Tesla. Musk said that Tesla's real opponent is not the electric car counterpart, but the traditional fuel car, hoping to promote the development of the entire electric vehicle industry.

Liu Bo, an analyst at BOC International Power Equipment and New Energy, believes that Tesla’s move actually describes the development of new energy vehicle industry more than competition. In the traditional automotive field, each participant in the automotive industry has its own patent technology, and is cautious in the diffusion of technology, and forms a competitive barrier in the industry through the patent technology system. As a hot star enterprise in the global new energy vehicle field, Tesla will disclose all the company's patents to the new energy automobile industry. On the one hand, it shows that the new energy automobile industry, as a new industry with a very small proportion in the automobile industry, The current stage of development cooperation is greater than competition. How to develop the new energy automobile industry is an important issue for all participants. On the other hand, Tesla is an attempt to develop new rules for the future development of the automotive industry, namely, exploring the IT industry. The feasibility of the proven "open source model" in the traditional automotive industry.

"The disclosure of patented technology is definitely good news for the progress of the new energy vehicle industry." Some people in the automotive industry told China Securities Journal that participants in the new energy vehicle industry often do not have abundant resources. The disclosure of SLA's patented technology can avoid the waste of resources developed or tested by latecomers in some common areas, thus accelerating the innovation of technology and business models. In addition, many auto giants have begun to realize the rapid rise of the new energy vehicle market. With the investment in R&D and production, the booming development of the new energy vehicle market is expected to be greatly accelerated.

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