Under various favorable incentives, the LED industry has developed rapidly. On the one hand, LED lighting has a bright future and a broad market space; on the other hand, the lighting industry is fiercely competitive, and business risks and pressures have increased dramatically. In the new era of lighting, how LED companies seize opportunities to achieve greater development, and what strategy is particularly important.
Lighting industry enters the development of "fast lane"
According to relevant research data, by 2015, the penetration rate of LED lighting will reach 60%, reaching 80% in 2018. Overall, the domestic LED industry has made great progress in technology, scale, and products after a few years of development, but it also faces many problems, such as overcapacity, numerous companies, and uneven product performance. The price war is getting worse.
Under the blowout situation of the lighting industry, the LED lighting industry is more and more fierce, and the competition among enterprises is becoming more and more fierce, which brings great challenges to the survival and development of enterprises. Of course, challenges and opportunities will always coexist. At present, the LED industry structure has not yet formed, and the giant enterprises have not yet been produced. LED companies only need to find their own unique core competitive advantages, and realize rapid and sustainable development from the point of view. They will have the opportunity to be among the forefront of the industry and to eat the big cake in the lighting market.
E-commerce channels or mainstream
The rapid development of e-commerce has affected the industry's profit model to a certain extent while sweeping through various industries. In the face of the rapid expansion of e-commerce, what should LED companies do?
LED companies must understand that the rise of e-commerce is the inevitable development of the times. As we all know, e-commerce is less expensive than traditional dealers in terms of store, water, electricity, labor, warehousing and logistics. The cost performance of the products displayed is higher than that of traditional dealers. Therefore, the development of e-commerce is bound to be It has a certain impact on the profits of traditional dealers. Traditional dealers earn money on customer and product information asymmetry, but the development of the network will cause this phenomenon to cease to exist. The e-commerce attack will definitely affect the profit of the traditional sales model, and will also affect the original channel combination mode of the lighting industry.
At this stage, e-commerce is only a purchase channel in the entire lighting industry. Consumers generally learn about brand information through known purchase channels and traditional media, and then buy high-quality products through e-commerce. . From the consumer's point of view, the advantage of e-commerce is convenience, consumers only need to browse through all the products through a single computer.
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