All wandering life dreams of peace, childhood, azaleas, just as all the calm life is fantasy vodka, band and drunken dreams. - Sagan
The same is true for entrepreneurship. For smart hardware startups, this is the best era and the worst. Why?
What is a good era: Since the hot wind of smart hardware entrepreneurship has spread all over the country, everyone believes that they are pigs that can fly, the inclination of various government policies, the improvement and upgrading of various entrepreneurial services, so that entrepreneurship is no longer In a free state, it is troublesome to die. When the concept of makers is heated up, it is like a strong stone at the top of the mountain. As long as the lever is moved, the resources will be tilted toward you, and you will never let you be alone. Nothing.
That is the bad era: Everything has its two sides, and the technique of adjusting the two extremes is nothing more than a question of "degree". When the concept of makers prevails, some of the bubbles and nothingness have already appeared. As a member of the project review team, the projects that were talked during the day will be reviewed at night and will be the most irritating. When intelligence means adding an APP, the biggest one is only the project investor. In the face of numerous hardware projects, the risk of early project investment incubation is actually quite large, and the ability and energy of the institution screening project is a test. In the multi-complex projects, it is necessary to select the team that is worthy of incubation and investment. It is necessary to develop an effective screening mechanism to accurately locate each project and to be impartial. Especially for institutions like the Nebula Intelligent Hardware Accelerator that focus on early projects, the risk of investment incubation is relatively high, and the project is too important.
There is an idiom called Qi Ling Ling, which describes a person who is smart and dexterous and describes a good hardware project. I think it is also a trial. What are the seven characteristics? What is the Seven Miles?
Team quality
When BP came over, the first “çªâ€ is to examine the brand personality of the entrepreneurial team and assess the overall quality of the team. The single ability is outstanding, but the team is incomplete? Have a large company experience, or outstanding ability, the core of the team more than two people? Or is it a large company director level experience / continuous successful entrepreneur? All kinds of different situations determine the positioning and cognition of the investors on the team. This is extremely objective. Take off the lead, and the true face is better! Of course, a single standard is not enough to cover the overall situation. If it is not good enough, it does not matter. Let's continue to look at this second "çª".
Product progress
The problem of product integrity, there is a fun piece in the mind that has emerged in the brain (currently changed): A friend of the investment circle running around the country told me recently that when he was in Beijing, entrepreneurs let He looked at the project, and more of it was watching two or three thin papers (without demo). He said that the investors were full of enthusiasm, but at night they were calm and thought about the lack of things, and the bottom line of investment was not enough. When I was in Shenzhen, it was another scene. More entrepreneurs took the demo or demonstrated the function of the product, but could not tell the original intention and subsequent development of their products. In other cities, there is really no such obvious station. No matter what, the current entrepreneurial circle has lost its original self-confidence, and each city is teaming up with each other. Do not talk too much, continue to the issue of product integrity, as an entrepreneur, are you a concept stage? Has it started to develop? Or did the prototype come out and start trial production? Or have you started to sell in bulk? This is also a question that investors pay attention to at the relevant cycle nodes.
Hardware capability
Hardware capabilities, traditional enterprises may be more emboldened in this regard, such as a certain ability, experienced in traditional enterprises to do manufacturing, technical support, or have the underlying development capabilities, sensor core capabilities, leading teams in the industry, really will be The smart hardware runs on the road.
Software capability
Intelligent hardware entrepreneurship, software capabilities can also be considered a point of consideration for investors, because users experience your product not only in the hardware itself, software-side application scenarios and user experience can not be underestimated, have a certain interaction ability or a team with core algorithms, Experience is good, user traffic is still afraid of a wool.
Product definition / ID
When I talked about the product definition, I think that what you do must be useful, satisfy the user's spirit or the pain point that can be touched, and actually make a solution, so that there is a demand anyway, the minimum proof is that you are not Burning money at home.
Channel Sales
Channels, are you considering this before the team financing? Are you considering finding a small partner with relevant market experience and channel promotion ability that is higher than the peer level? Or the ability to build their own channels and their strength can be proved.
business model
Business model, in terms of my experience in the project, is roughly divided into the following situations: chaos (the description of oneself is very unclear), peer average, can form explosives or partial monopoly in a certain period of time, from single product to The platform can be extended with high barriers.
As an entrepreneurial service, I am not raising the threshold of entrepreneurship. It is normal for the start-up team to have no such exquisiteness. You can still be weak in some aspects (there are short-boards, the nebula will help you), and investors also see these. The result after the item averages. Of course, if the investor has the money and willfulness, as long as your project touches him (this is a later word), even if there are some objective factors, it is also true.
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