In the blind spot of Internet TV, someone is waking up "sleeping lion"

The cable television should be renewed. The young people want to stop. But think about the family and the elderly and children. Let them watch TV through the “live aggregation app” that often draws a breath. Now. If young people have only young people at home, their concerns will be less, and the possibility of becoming a Cord-Cutting will increase significantly.


Under the impact of the Internet, the whole world is engaged in a thread trimming movement - people no longer renew their television proprietary network services, and use the Internet's streaming media applications to watch television programs. In the Chinese market, there are two kinds of television private networks, such as cable TV in broadcasting systems and IPTV in telecommunication operators. In their eyes, LeTV's Internet TV is a public network OTT service.

"The public network OTT first attacked the private network, and then woke up the private network. Originally, the public network said that they wanted to subvert the private network, but found that the private network was awake and stood up. Everyone was a giant and it was not easy to be The subversion only awakens the sleeping lion.” Shao Youding, CEO of Ulead Poule, stressed in particular that the public Internet OTT industry should not be equated with Internet TV. The company used the term “interactive TV” to include private network cable TV, IPTV, and public Internet TV. As a TV content operation platform, private network users account for 40% of excellent friends, but Shao Yiding expects that the proportion of private networks will increase to 50% by the end of 2016.

This is inconsistent with the trend that people often think of in the Internet TV industry: The emergence of new forces from the Internet, and the old forces that should be reluctant to do anything but do nothing about it. However, the situation observed by Premier Pengle was that the rise of the private network has become a trend, and in the future it will be larger than the public network users. Shao Yiding said with emotion, (the special network of sleeping lions) suddenly rose.


Wake up the sleeping lion, in addition to the impact of Internet companies, as well as Shao Yiding's own company. A company that specializes in providing operational services and technical solutions to the sleeping lions. Eight years ago, this company called Superior Pengle was founded in the beginning, what was originally done was a video website, and it was positioned as a distribution platform for movie and TV dramas for public Internet (Internet) users. Two years after starting business, the video website's enthusiasm receded. They transformed themselves into TV-oriented content operation and distribution platforms. The business attributes changed from toC to toB. After several years of technology accumulation, this company has mastered the TV advertising technology platform based on large-screen content and user habits in addition to content operations, and began to commercialize the realization of more partners with the attitude of “Yun Peng Cloud”. service.

When people think that TV will be the domain of the Internet, Shao Yiding will remind people not to forget the attributes of television industry. He said that all Internet companies on the market do not have the capability to develop tens of millions of users in one region, but cable TV and telecom operators have such capabilities. In simple terms, his company, Ulead Pollock, is providing operators and technology solutions for cable TV and IPTV operators to help them make better interactive TV services. The official data is that they currently serve 46 provincial telecom operators and 12 radio and television operators across the country, with over 50 million subscribers. In contrast, LeTV, the best-selling Internet TV, announced that it sold 3 million units in 2015. Xiaomi officials claimed that it sold 1 million units, and integrated broadcast control licensee CIBN's CANTV sold 190,000 units in nine months.

Shao Yiding predicts that by the end of 2018, the total number of active interactive television users will reach 300 million, and his 800-person company hopes to get 50% of the share. “The most important thing is that when the people are presented in front of them, the face of the brand is still a partner, and the excellent friends provide a child, which is a full range of service support.” Shao Yiding said.

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