The Over The Top (OTT) market, which is becoming more and more regulated in policy oversight, is still booming under the impetus of companies such as Xiaomi and Ali.
On May 26th, at the "2016 Asia-Pacific OTT Eco-conference" sponsored by DVBCN, Xiao Chen, Vice President of Content Operation and Investment of Xiaomi Company, said in the keynote speech "Let everyone enjoy technology", sales of millet TV and box terminals were nearly 1,500. Million units, the user's daily activity was significantly higher than the average level of the industry, a new breakthrough in content, the business model is improving day by day.
Open up new channels for e-commerce, millet TV shipments sprint 3 million units
Millet TV, which was established at the end of 2012, has been practicing "internal strength" for several years and has laid a solid foundation. From this year onwards, it has finally made a lot of achievements and its sales have grown rapidly.
Recently, Rui Xuan, a consumer electronics foundry company, disclosed to the media that Rui Xuan's customer TV production from millet will increase from last year’s 900,000 units to 3 million this year.
Rui Xuan's three major customers last year were Xiaomi TV, Sharp, and Vizio; from the second half of last year, Ruixuan started to ship 48-inch and 55-inch 4K TVs for Xiaomi TV, and they will ship one after another. In the second half of this year, Rui Xuan will also start as Xiaomi. OEMs larger 65-inch TVs, the number of single-size shipments also increased. Millet TV's shipments this year showed a “multiplication†leap forward, and Rui Xuan, who is the main foundry, has benefited a lot.
Rui Xuan is a major manufacturer of LCD TVs and liquid crystal displays. Its major customers include Vizio, Sharp, JVC, Xiaomi Television and its subsidiary Rui Xu. This year, the market in China, Taiwan, and North America will continue to grow. With the increase in the shipments of large-size, new models and high-end products, it is expected to see double-digit growth for the year.
According to figures released by Chen Hao in keynote speeches, the sales growth of smart TVs was very significant between 2013 and 2015. In 2013, smart TV sales were 21.28 million units, and in 2014 and 2015 they reached 26.05 million units and 34.13 million units respectively. . The rise of the OTT business has, to a certain extent, boosted the rapid development of smart TVs. Since its establishment, Xiaomi TV has always attached great importance to combining good content with high-quality hardware.
Millet TV has launched 4th generation TV products so far, covering 43 inches, 48 ​​inches, 55 inches, 60 inches, 65 inches (curved) and 70 inches. Millet TV has created a category of TV boxes, and there are still seven product lines. It officially entered the United States on May 19 this year, and jointly released MiBox, a US version of a millet box, with Google.
Chen Hao said that Xiaomi TV uses craftsman spirit to build each TV, for example, the plug of the power cord of Xiaomi TV. Based on the concept of excellence, it cooperated with Volex for one and a half years and experienced 12 times of redoing. Injection molding, beautiful, durable and safe. Millet TV independent research and development of ultra-thin backlight module, millet TV 2S launched when the body thickness is thin to 9.9 mm, millet TV 3S 65 inch curved body at the thinnest only 5.9 mm, than Apple iPhone 6s mobile phone 7.1 mm body The thickness is even thinner.
Ovid Cloud Network (AVC) monitoring data shows that in March of this year, Xiaomi TV's market share of ultra-thin TVs (thickness less than or equal to 20 mm) was 74%.
Millet TV also independently researches and develops TV audio systems. It attaches great importance to picture quality, insists on high quality, does not fight price wars, and creates the highest reputation for high-quality TVs and boxes in the hearts of users.
Millet's headquarters this year took out funds to subsidize millet TV, in the sales channel construction, marketing, cost-effective product development and other aspects to strengthen investment; millet TV relies on innovation driven, product strength continues to increase, making sales this year, significantly faster.
Millet TV mainly relied on the official mall Xiaomi.com to start sales. Last year, Xiaomi TV also vigorously explored other e-commerce channels. Xiaomi and the largest self-managed e-commerce company, Jingdong, have conducted very deep cooperation this year. The first anniversary of the arrival of Xiaomi official flagship store in Jingdong has become the most trusted sales platform for rice flour other than Xiaomi's official website.
On May 26th, at the "2016 Asia-Pacific OTT Eco-conference" sponsored by DVBCN, Xiao Chen, Vice President of Content Operation and Investment of Xiaomi Company, said in the keynote speech "Let everyone enjoy technology", sales of millet TV and box terminals were nearly 1,500. Million units, the user's daily activity was significantly higher than the average level of the industry, a new breakthrough in content, the business model is improving day by day.
Millet TV, which was established at the end of 2012, has been practicing "internal strength" for several years and has laid a solid foundation. From this year onwards, it has finally made a lot of achievements and its sales have grown rapidly.
Recently, Rui Xuan, a consumer electronics foundry company, disclosed to the media that Rui Xuan's customer TV production from millet will increase from last year’s 900,000 units to 3 million this year.
Rui Xuan's three major customers last year were Xiaomi TV, Sharp, and Vizio; from the second half of last year, Ruixuan started to ship 48-inch and 55-inch 4K TVs for Xiaomi TV, and they will ship one after another. In the second half of this year, Rui Xuan will also start as Xiaomi. OEMs larger 65-inch TVs, the number of single-size shipments also increased. Millet TV's shipments this year showed a “multiplication†leap forward, and Rui Xuan, who is the main foundry, has benefited a lot.
Rui Xuan is a major manufacturer of LCD TVs and liquid crystal displays. Its major customers include Vizio, Sharp, JVC, Xiaomi Television and its subsidiary Rui Xu. This year, the market in China, Taiwan, and North America will continue to grow. With the increase in the shipments of large-size, new models and high-end products, it is expected to see double-digit growth for the year.
According to figures released by Chen Hao in keynote speeches, the sales growth of smart TVs was very significant between 2013 and 2015. In 2013, smart TV sales were 21.28 million units, and in 2014 and 2015 they reached 26.05 million units and 34.13 million units respectively. . The rise of the OTT business has, to a certain extent, boosted the rapid development of smart TVs. Since its establishment, Xiaomi TV has always attached great importance to combining good content with high-quality hardware.
Millet TV has launched 4th generation TV products so far, covering 43 inches, 48 ​​inches, 55 inches, 60 inches, 65 inches (curved) and 70 inches. Millet TV has created a category of TV boxes, and there are still seven product lines. It officially entered the United States on May 19 this year, and jointly released MiBox, a US version of a millet box, with Google.
Chen Hao said that Xiaomi TV uses craftsman spirit to build each TV, for example, the plug of the power cord of Xiaomi TV. Based on the concept of excellence, it cooperated with Volex for one and a half years and experienced 12 times of redoing. Injection molding, beautiful, durable and safe. Millet TV independent research and development of ultra-thin backlight module, millet TV 2S launched when the body thickness is thin to 9.9 mm, millet TV 3S 65 inch curved body at the thinnest only 5.9 mm, than Apple iPhone 6s mobile phone 7.1 mm body The thickness is even thinner.
Ovid Cloud Network (AVC) monitoring data shows that in March of this year, Xiaomi TV's market share of ultra-thin TVs (thickness less than or equal to 20 mm) was 74%.
Millet TV also independently researches and develops TV audio systems. It attaches great importance to picture quality, insists on high quality, does not fight price wars, and creates the highest reputation for high-quality TVs and boxes in the hearts of users.
Millet's headquarters this year took out funds to subsidize millet TV, in the sales channel construction, marketing, cost-effective product development and other aspects to strengthen investment; millet TV relies on innovation driven, product strength continues to increase, making sales this year, significantly faster.
Millet TV mainly relied on the official mall Xiaomi.com to start sales. Last year, Xiaomi TV also vigorously explored other e-commerce channels. Xiaomi and the largest self-managed e-commerce company, Jingdong, have conducted very deep cooperation this year. The first anniversary of the arrival of Xiaomi official flagship store in Jingdong has become the most trusted sales platform for rice flour other than Xiaomi's official website.
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