Qualcomm and vivo work together with NBA to develop cross-border sports marketing cooperation

The 2017 NBA China Tournament will start in Shenzhen and Shanghai on October 5th and 8th respectively. The defending champions of the stars gathered together against the young and powerful forest wolves that have sprung up everywhere. The two strong rivals are bound to sparkle and highlight a lot!

For the first time, the “Qualcomm® SnapdragonTM” brand teamed up with vivo to conduct cross-border sports marketing cooperation with NBA and officially became the official market partner of NBA fans. During the NBA China Tournament, the two sides will bring the most cutting-edge, perceptible mobile technology and products in the field of virtual reality (VR), mobile games and photography through the offline experience and online interaction of technology, youth and dynamic elements. Show.

As the most influential basketball game in the world, the NBA brings together the world's top basketball players. Their passion for basketball, their focus and their pursuit of victory are in line with the persistence and focus of Qualcomm Opteron and vivo on the ultimate mobile experience. Qualcomm Opteron processors have been supporting OEMs to continue to introduce products that lead the development of smart phones, meeting the ever-changing mobile experience of consumers, and being well received by OEMs for their breakthrough performance, experience and technological innovation. And the love of consumers.

Wu Shangjie, senior vice president of Qualcomm and president of QCT China, said:

We are very pleased to have cross-border cooperation with NBA and vivo to let more people feel the superior performance and championship mobile experience brought by the Xiaolong mobile platform. The NBA not only represents speed and strength, but also creates an atmosphere where people can immerse themselves in the bloody game and share the joy of victory. These are the reasons why people love basketball. Similarly, Qualcomm's innovation, breakthrough technology and superior mobile experience for users are also the reason people love smartphones.

Mobile terminals such as smart phones have become the most difficult and indispensable partners in people's daily lives, and will become the experience hub connecting global sports audiences and athletes as well as participating teams. Recently, the new mobile phone X20 full-screen mobile phone equipped with the Snapdragon 660 mobile platform was officially released. This model uses a full-screen mobile phone with an 18:9 ratio ultra-high screen to bring consumers a subversive visual experience. The powerful performance of the Snapdragon 660 makes the vivo X20 the perfect choice for mobile phone users to watch the NBA China Tournament and experience the fun gaming experience.

*Image courtesy of vivo official website

Qualcomm and vivo have always had in-depth cooperation in product technology. During MWC Shanghai in June this year, Qualcomm and vivo demonstrated the next generation of ultrasonic fingerprint sensors – Qualcomm fingerprint sensors for displays and metals for directional gesture detection, underwater fingerprint matching and device wake-up , as well as detection of heartbeat and blood. Streaming brings a better mobile authentication experience.

In fact, Qualcomm has a long history of relationships with global sporting events. On a global scale, Qualcomm is a technology partner, both in the Major League Baseball MLB and in the FIA ​​Formula 1 Formula 1 and Electric Formula Championships. For Qualcomm, the world's major sporting events are the best display and test platform for new technologies and new mobile viewing experiences. The marriage of sporting events and technology is a great way to break through the limits and is an important way to introduce new technologies and apply them widely.