Let the air shock the soul Hisense ULED TV 55NU7700 Reviews

Foreword The selling point of early TV mainly concentrates on the picture. After the rise of smart TV, the system and video resources have become the new darling. However, in the high-end TV market, audio sound has always been a key development direction for companies, and all kinds of down-hook SoundBars fall into this category. Hisense NU7700 also has a high pursuit of audio, but it uses a very trendy "air sound field" technology, which set off a "visual revolution."

Panorama design is beautiful anyway

The design of the Hisense NU7700 TV is very beautiful. It breaks the traditional mode of simply stacking TVs, creating a unique texture with an all-metal body, and adhering to the simple beauty of simplicity. This TV uses a 4K panel with a physical resolution of 3840x2160. The backlight is side-entry ELED backlight technology and supports full HDR and MEMC.

The back of the TV also uses a metal back plate, and the Cartier silver color is just like the moonlight. It is worth mentioning that the back of Hisense NU7700 TV can not find a screw, this 360-degree before and after no blind high-value process only top manufacturers can do.

The base of the NU7700 looks quite similar to the mainstream Internet TV at a glance, but this pedestal Y-bracket, which is called the Gemini, has a beam at the top just to hold the TV. A band is specially designed in the lower right corner of the TV. With LED strips, the TV will emit white light when activated, forming a perfect combination with the base and giving the TV a clear, floating visual effect.


Thanks to the use of side-entry backlight design, Hisense NU7700's screen thickness is ultra-thin level, the actual measurement is only about 9MM, with a metal frame looks tough, full texture.


Nowadays, many mobile phones begin to use full-screen designs because the full screen can provide greater screen share and visual effects. Hisense NU7700 also made a similar design, NU7700 bold use of the ultra-high-screen ratio of the ultimate borderless design, the border is narrow to 2mm. Not only can the screen display be as large as possible, but it can also be well integrated with the home environment, and the whole machine has a stronger sense of unity.


In the interface of the TV, two HDMI, one USB3.0, one USB2.0, digital audio output, ANT antenna input and RJ45 network cable connector and video signal access are provided.


NU7700 full range of parameters

ULED family strength NU7700 features at a glance

Hisense NU7700 as a new ULED family, will never miss the ULED family's core strengths.


The NU7700 TV introduces a new and upgraded multi-zone dynamic backlight control technology. Each zone has 4096-level fine dimming, showing the levels, details, and realism that ordinary TVs cannot express.


NU7700 TV integrates a new generation of four-dimensional enamel and smart light sensing system. By recognizing the brightness of the ambient light, it automatically adjusts the brightness of the TV screen brightness to the comfort of the human eye, thus eliminating the glare caused by excessively bright screens at night.


As the 2018 World Cup-designated TV, the Motion Flow smart motion frame measurement technology specially adopted by Hisense NU7700 can clearly and smoothly restore true physical motion trajectories and is more suitable for viewing motion pictures.


HDR of most products still stays in the decoding level of HDR. The NU7700 TV adjusts the brightness and the color curve according to the professional film backlight adjustment standard. It is highly consistent with the HDR10 standard and truly provides home theater enjoyment for users. In addition, the Hi-View Pro quality engine, such as the ULED family's signature, is also fully retained.

System layout better use of new generation VIDAA


The Hisense NU7700 TV still uses the family-based VIDAA system. The overall interface adopts the vertical and horizontal formats, and covers videos, education, shopping, games, applications, affiliates, sources and settings.


The separate pull down can get a lot of content.


Settings interface mainly includes image settings, sound settings, network, personalization, general purpose and about the machine. It is worth mentioning that the NU7700 adopts MU-MIMO WiFi technology, which allows TVs to enjoy WiFi, and connecting more devices will not affect the TV at all.


As a professional television brand, Hisense NU7700 TV provides a wealth of image adjustment capabilities, from brightness, color, clarity to MEMC is readily available, and even provides red and green three-color compensation.


The audio section also offers a very rich selection of options.

Movie and TV resource experience film more and more clear


The movie and television resources are provided by iQiyi, and many popular TV dramas can be watched online through the client.


Movie introduction interface


Online play is very good

Hard disk playback test perfect take-all

The NU7700 we evaluated uses a powerful 64-bit processor with 2.5GB of memory and 16GB of storage, which should have good performance in decoding. Let's use some 4K videos to test the decoding capabilities and performance.


Perfect space 4K H.265 perfect decoding


Transformers 4K H.265 perfect decoding


Speed ​​and passion 4K H.264 high bit rate perfect decoding


Roast Duck 4K H.264 perfect decoding


Okinawa 4K H.264 perfect decoding


Paris night scene 4K H.264 perfect decoding


Hisense official 4K demo H.264 perfect decoding

In addition to its outstanding 4K decoding capabilities, the Hisense NU7700 TV has good hard-to-play capabilities for formats such as 1080P and DTS.


You can adjust the subtitle setting while playing the video, and you can also change the screen effect.


The NU7700 has a variety of preset screens built in. Different modes can bring different color effects. You can see the difference between each other through the GIF.


Nether 1080P, DTS tracks, perfect for playing.


Captain America 3, 1080P resolution DTS soundtrack, perfect playback, after 2K to 4K the screen is still very clear.

Screen performance test


You can see from the tone level restoration map that the dark part of the Hisense NU7700 TV has a very powerful display capability, and the highlight level is also very obvious. This means that you can maintain a better display of objects in dark scenes while watching movies, instead of a dark mass. Nothing can be seen.


Under the standard image settings, it can be seen that the color distribution of the NU7700 TV has some deficiencies. The green range is wide and there is a backlog of yellow and blue parts.


With true 4K technology, Hisense NU7700 has a very good display capability for extremely small fonts, fully demonstrating the ultra-fine 4K.


The instrument test shows that the Hisense NU7700 has an sRGB color gamut of 98% and aRGB of 82%, and the orange line coverage representing the NTSC color gamut is broader than the purple aRGB line, which means that the native NTSC color gamut is about 95%. Although Hisense NU7700 did not claim to use quantum dots, ultra-high color gamut technology, but its color gamut performance is not weak at all.


The measured static brightness is as high as 372.1 nits. With a 50% brightness, it has an ultra-high static contrast ratio of 4,630:1. High brightness is an essential condition for HDR. Of course, for HDR TVs, the dynamic brightness peak patency can reach more than 1000 nits, but this test is based on a static environment and can only test the full-screen maximum brightness, not a certain peak brightness.


Generally speaking, due to the relationship of the light guide plate, the side-entry backlight may have a certain difference between the ambient brightness and the middle brightness. In particular, the entry-level TV difference may reach more than 25%. For the Hisense NU7700 TV 9 regional test, it shows that the brightness uniformity of this TV is very good, the maximum deviation value appears in the middle of the right side of the TV, but only 8%.


In the color accuracy test, the sky color in the 24 colors has a color shift of 8.85, but the overall average is only 3.36. Overall, the screen quality is very good.

Ultra-HD picture effect real shot

After reading the instrument's test results, let's take a look at the quality of the Hisense NU7700 TV. All pictures are 3,840x2160 resolution.


In the Czech Republic, the halo naturally has no graded patches and the overall brightness of the picture is very balanced.


The brightness in the upper part is very high, while the dark part in the lower right corner of the screen still maintains good clarity and brightness.


Paris Street, the brightness of the same picture is very good, the building maintains a very good brightness level.


In the beach scenery, the details in the dark part of the lower right corner are very clear, and the gradient of the clouds in the sky is also very natural.


Lijiang night scene, the natural color of the trees is accurate, the dazzling light and the scenery in the background are similar to those in the mountains.

HDR and Motion Compensation Picture Experience

In order to improve the fluency of the dynamic picture, more and more TVs have used MEMC in recent years. By using MEMC technology to insert frames, the dynamic picture fluency can be significantly enhanced. However, the drawback is that regardless of the location technology, the outline of the object can cause virtual problems. It is even more uncomfortable than afterglow.


Movie Black Hawk Pendant Shooting Effect


World Cup Uruguay has clear images of Colombia

Motion Flow smart motion frame measurement technology performs intelligent physical interpolation of frames after performing real physical trajectory analysis on the picture, thereby doubling the fluency of the picture and maintaining the integrity of the image information, eliminating the contours of the object compared to traditional MEMC technology. Virtual image problem.


In addition to the Motion Flow technology, the Hisense NU7700 TV also introduced the full HDR technology. The core of HDR is that the bright part of the picture is bright enough, and the dark place can be kept very dark. Through the presentation of the Golden Building, you can see that the display effect of the NU7700 in the object itself maintains a high-brightness effect, while the black portion in the background shows the technology as being completely black.


In this picture, the surface of the bell is always shining with high brightness, and the black background image keeps a deep black effect.

Subvert the traditional NU7700 sound experience

The built-in speakers of traditional TVs mostly use the inverted box design, because they are small and can produce good sound effects, but this technology also has many deficiencies, mainly because the bass part is limited by the volume factor. Some of the high-end TVs use the subwoofer SoundBar for sound enhancement, or simply stand-alone sound design. The former is under the influence of hanging space factors and can not effectively improve the bass performance, while the independent SoundBar is very occupied.


The Hisense NU7700 uses a dual-mode resonance ultrasonic sound box to cover the bass vocal area by adding two passive radiators. The air is directly conducted into the ear by vibration, which is comparable to a conventional TV audio system with the same volume. Bring up to 10 times more sound. It is said that Hisense named this technology as “air sound field” and obtained patent authorization, which also created a new era of “air conduction, subwoofer, and big energy” for television audio.

In addition to hardware upgrades, the Hisense NU7700 also incorporates Waves professional audio processing technology, up to 9-band EQ tuning, which is twice as much as regular TV, plus super bass, enhanced vocals, clear treble, and personalized 3D sound tuning design . This technology has now been applied to more than 400,000 professional recording studios worldwide. In the field of television, Hisense is the first company to introduce this technology.


The demand for audio in war films is much higher than that in art films. No matter whether it is an errant flight or an explosive scene, it requires a good set of sounds. In the movie "Super Battleship", the bass performance of the NU7700 performed well. No matter whether the scene or the sound of the Missouri salvo was shocking enough.


The built-in sound of the Hisense NU7700 TV has a good ability to discriminate the sound of different weapons. The vocal dialogue is also clear enough, and there is no obvious confusion in the dialogue between the Lin bullets and the rain. In terms of bass, the NU7700 has a good potential for lowering the RPG explosion scene and can demonstrate the huge impact of the explosion.

Evaluation summary

Hisense has introduced a number of mid-to-high end products this year, including Tian Hao and Yi. And this NU7700 new product was named "influence." From the characteristics of this TV can not be seen, first on the image by carrying a series of backlight control technology, HDR technology, dynamic picture enhancement technology, the NU7700's picture quality is very good. Whether it is color, brightness or fluency have maintained a first-class level.


"Sound" means sound effects, and the NU7700 uses a breakthrough bass technology less than 60hz to give the TV a powerful bass performance while taking into account the mid-range and high-pitched performance required for daily viewing. It can be said that in the field of built-in audio, the NU7700 has become a routine.

In addition to sound and picture performance is not bad, Hisense NU7700 in the TV's multimedia playback capabilities, system experience, video resources and even design have done the same level of excellence, especially the design of the use of all-metal ultra-thin body, ultra-high Screen share and only 9MM of the fuselage, for a high-performance television, Hisense NU7700 is no exception to subvert the "video view" works.

Smart TV/box information can focus on smart TV information network sofa butler (http://), China's influential TV box and smart TV website, providing information, communication, TV boxes, smart TVs, smart TV software, etc. Answering questions.

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