Seeing such a title, some readers might be skeptical at first. But don’t worry — your understanding of the display industry might still be stuck in the past. As one of the most respected tech media outlets, we can confidently say that there's solid evidence to back up this claim.








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OLED Display Technology – The Era of "Everything is Displayed"
Let’s start with the global OLED TV market. According to data from AVC, from January to July 2017, global shipments of OLED TVs rose by 91.1% compared to 2016. In China alone, OLED TV sales jumped by 109.7%. This growth was impressive and reflected strong consumer demand. In North America, OLED TVs held over 70% of the market share in the premium TV segment (over $2,000).

OLED: A Healthier Option for Entertainment
At the recent IFA 2017 exhibition, ZOL reporters visited the Berlin TV market and found that Europeans were surprisingly enthusiastic about OLED TVs. They didn’t seem worried about any potential issues. Besides big names like Sony, LG, Skyworth, and Philips, many local European brands were also launching high-end OLED models. More and more TV manufacturers are now embracing OLED technology.
Whether it’s from authoritative data sources or on-site investigations, OLED TVs are clearly in high demand globally. In fact, OLED TVs have been available in the mainstream market since August 2013. For over four years, we haven’t heard any reports of screen burn-in or other quality issues. If that’s not enough to prove that OLED technology is mature and reliable, let’s dive deeper.
Some may say OLED displays have three main issues: short lifespan, screen burn-in, and low yield. However, these problems were identified as early as 2013 and have since been fully resolved. Let’s take a closer look.
◠**Lifespan of OLED Panels** – Current OLED panels from LG Display can last more than 50,000 hours. If a family watches TV for 8 hours a day, that’s nearly 17 years of use. Considering that the average TV replacement cycle is only 6–8 years in most regions, OLED TVs are far more durable than expected.
◠**Eliminating Screen Burn-In** – OLED technology uses advanced image processing algorithms and component improvements to completely eliminate afterimages. This means no more permanent screen marks, even after long periods of use.
◠**Yield Rate of OLED Panels** – The yield rate for 4K OLED panels has reached 85%, which is impressive given the complexity of the technology. LCD technology took 10 years to reach an 80% yield, while OLED achieved this in just two years.

More Manufacturers Are Joining the OLED Movement
The production yield isn't directly relevant to consumers, but it does impact pricing. As production scales up, OLED TV prices are expected to drop. LG Display is expanding its OLED panel production, including a new factory in Guangzhou. BOE is also working on large-size OLED panels. With increased supply, OLED TVs will become more affordable.
Japanese brands like Sony and Panasonic have joined the OLED movement, signaling confidence in the technology. Japanese companies are known for their strict quality standards. For example, Toyota only introduces mature and reliable technology into the market. Similarly, Sony's OLED A1 model is praised for its durability and performance, even with features like screen vibration.

Photo: Isokawa Igawa, Quality Engineer at Sony Vision Products – Praises OLED Reliability
In July 2017, I had the opportunity to speak with Mr. Nao Ichikawa, a quality engineer at Sony Vision Products in Tokyo. He confirmed that OLED TVs are safe, reliable, and offer significant improvements over LCDs.
OLED TVs are not only durable but also visually superior. High-end models like Sony’s A1 and LG’s wallpaper-style OLED TVs showcase the technology’s potential. These innovations show that OLED TVs are not fragile but rather robust and future-ready.
In conclusion, OLED TVs are more reliable than LCDs. With more brands entering the market and real-world testing over the past four years, the maturity of OLED technology is undeniable.

“From One to One†– The Shift Signals the Arrival of the OLED Era
For high-end users, OLED offers unmatched picture quality and reliability. From sleek designs to innovative features like screen sound, OLED TVs open up endless possibilities for modern homes.
So, who still doubts OLED? The answer is clear.



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