According to the news from the Liangnong Town Industry and Trade Office, in the first half of this year, companies were generally subjected to multiple pressures such as rising raw material prices, RMB exchange rate adjustments, and export tax rebate policy changes. Yuyao’s many foreign trade enterprises have poor economic returns as Yuyao. The Liangnong lighting industry, one of the 14 block-shaped characteristic economies, has overcome many difficulties and achieved the goal of stable and rising economy. The total industry output value of 901 million yuan in the first half of the year, the lighting industry accounted for 70%, 1 In June, the town achieved a total export volume of 172.3 million yuan, a year-on-year increase of 22.1%. In particular, self-operated exports reached more than 15 million US dollars, an increase of 36.4% over the same period of last year. The growth rate is among the top economies in Yuyao. Then, how does the Liangnong lighting industry break through the encirclement? Recently, the reporter came to the town and made a shallow investigation into this phenomenon.
Transforming the development mode is the key to the long-term development of the industry
Liangnong Town has more than 400 lamps and related industry registered enterprises. Because it is located in the drinking water source protection area of ​​Siming Lake, it has certain restrictions on the development of the industry. Therefore, once the scale of the enterprise is expanded, it has to relocate to the development outside Liangliang. Zhang Jianpei, secretary of the town party committee, called this phenomenon the phenomenon of hatching. How to make existing enterprises produce more eggs and high-quality eggs in the incubator? Liangnong Town made a fuss about guiding enterprises to change their development mode, through transformational production. The new products conforming to the direction of industrial development and broad market prospects, extending the industrial chain of the lighting industry, etc., eliminated a number of backward processes and products, and upgraded the industrial level.
For a long time, Liangnong lighting products are mainly high-bar lights and outdoor lights. The technological content of products is not high, and the market competitiveness is not strong. It is difficult to expand the market in today's society, which advocates energy conservation and consumption reduction. In order to speed up the pace of industrial transformation and upgrading, Liangnong Town issued the "Opinions on Promoting Industrial Transformation and Enhancing the Comprehensive Competitiveness of the Industrial Economy", supporting the development of scale enterprises, encouraging independent innovation and brand building, encouraging enterprises to save energy and reduce consumption, and support Enterprises explore new markets at home and abroad, encourage enterprises to develop service outsourcing industries, and introduce talents. The town finances allocate a large amount of funds to support the development of enterprises in the context of their own difficulties.
Backed by the government, the company is in action. Since the end of last year, the town has implemented 13 technical transformation projects, with a total investment of 31.86 million yuan. This has enabled a large number of new products to be launched one after another, effectively expanding the export market of Changru Kanghui Lighting Co., Ltd. Specialized in the development of new products such as LED outdoor lights and small energy-saving lamps that are very popular in foreign markets, which are more than 70% energy-efficient than conventional lamps, so they have been favored by foreign markets. In the first half of this year, 300,000 sets of LED lamps were sold to Germany. Developed countries such as Italy and Switzerland have realized an output value of 22 million yuan. The town Guangyao Solar Lighting Manufacturing Co., Ltd., Huali Energy Saving and Environmental Protection Equipment Co., Ltd. and other enterprises invested in special research funds to enter new products such as energy-saving bulbs and filaments. Once the products were introduced, they were welcomed by the international market. New products were launched in May this year. Since then, the two companies have earned more than 10 million yuan in foreign exchange. Many enterprises have also increased the development of new products through common technical breakthroughs. In the industrial function area of ​​the town, a complete industrial chain of lamps and related industries has been formed, which has made the development level of Liangnong lighting industry new. .
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