In home lighting, LED lights can not get rid of the fate of supporting roles.
Led light strip. High cost, unstable performance, poor positioning, market share is almost blank
"LEDs enter Foshan's home lighting field, just like the flies on the glass, the future is bright but there is no way out." A business manager who had been engaged in LED marketing complained. The reporter's investigation found that it is difficult to see LED lights in Foshan's home lighting market. "At present, LED lights in Foshan are mainly concentrated in model projects and image projects. It is estimated that 3-5 years of LED lights will become the protagonist of home lighting."
advantage
Energy saving, health protection, vision
Professor Liu Sheng, a Changjiang scholar and chief scientist of Guangdong Zhaoxin Enterprise Group Co., gave an example to reporters: There is a city in the United States, a 5,000-square-foot mansion, illuminated with daily lights, and the monthly electricity bill is $500. The monthly electricity bill for using LED lighting is $80, which is more than 6 times the difference. The data shows that LED energy-saving lamps save 80% energy compared to incandescent lamps and 50% less energy than fluorescent energy-saving lamps.
As a new type of high-efficiency solid-state light source, LED lamps have significant advantages such as long life, environmental protection and health benefits, and have been widely used in landscape lighting, signal lighting, communications, and consumer electronics.
Long life: semiconductor chip light, no filament, no glass bubble, not afraid of vibration, not easy to break, service life up to 50,000 hours (normal incandescent lamp life is only one thousand hours, ordinary energy-saving lamp life is only eight thousand hours ).
Health: Light and healthy light does not contain ultraviolet and infrared rays, and does not produce radiation (normal light lines contain ultraviolet and infrared rays).
Green and environmental protection: It does not contain harmful elements such as mercury and antimony, which is good for recycling and does not cause electromagnetic interference. (Ordinary lamps contain elements such as mercury and lead, and electronic ballasts in energy-saving lamps generate electromagnetic interference).
Protected vision: DC drive, no stroboscopic (normal lights are AC drives, it will inevitably produce stroboscopic).
High light efficiency: low heat generation, 90% of electrical energy is converted into visible light (80% of ordinary incandescent light is converted into heat, and only 20% is converted into light).
High safety factor: less voltage and current required, less heat generation, no safety hazards.
status quo
Market share is almost blank
In 2009, Aning entered a LED company in Foshan as a business manager, specializing in the business promotion of LED lighting in the home lighting industry. In May this year, he resigned as a “Northern drifting†family.
Anning still can't let go of the occupation he once worked on. "At that time, the company handed over the entire Foshan market to me. I know that I have to support myself for nearly a year. I have to automatically resign." Aning told reporters that the reason for resignation is that he can’t make money, and the business manager relies on performance. Make money. The LED home lighting market in Foshan is almost blank. The LED lighting market is basically concentrated in the public lighting field. The business of home lighting cannot be carried out at all. The monthly salary is very difficult, and their team has resigned collectively. I heard that until now, the company has not set up LED home lighting department.
The Foshan Research Institute of Sun Yat-Sen University is a research center specializing in semiconductor lighting systems. Huang Zhiguo of the Intellectual Property Department of the Institute believes that the LED home market in Foshan is indeed very low.
Yang Jianqing, director of the planning department of Foshan Branch of Guangdong Xingyi Decoration Co., Ltd. said: "There are basically no customers who use LED when they are in home decoration. At least I have not encountered it before." And some Foshan developers also said that they are using it in their own real estate. LEDs are not of interest as home lighting, "the cost is too high." More developers directly said that they are not clear about LEDs: "I don't know, anyway, our projects in Foshan are not using LEDs."
Quest
Cost performance positioning constraints
The advantages of LED lamps are obvious, but why are they absent in the field of home lighting? Insiders say there are three reasons. They also pointed out that as far as the Foshan area is concerned, due to the strong design and manufacturing capabilities of the traditional lighting fixtures, if the LEDs are cooled, the more beautiful lamps can be introduced, which is estimated to be 3-5. In the year, LED can become the protagonist of home lighting.
High cost
The high cost of LED at this stage is an indisputable fact. The general manager of Guangdong Jisheng Optoelectronics Technology Co., Ltd. told reporters that although the cost of LED light source is decreasing year by year, the cost of the LED light source combined with the heat dissipation structure and the driving power supply is also very considerable. The reasons are due to the material price factor. Much of it is the input of processing. “In addition, various manufacturers have launched their own design of lighting fixtures, which has also caused a significant increase in the cost of molds, processing fees, etc.â€
According to Huang Zhiguo, the cost of producing an ordinary LED lamp by domestic enterprises is generally maintained at around 200 yuan. The high cost is the biggest obstacle for LED to enter the home lighting market. "The cost is too high, which will inevitably lead to its high price. Many citizens can't accept it."
Unstable performance
A civil organization in Chancheng was renovated, and the indoor lighting was replaced by LED lights sponsored by member companies. "But I quickly changed back to the energy-saving lamps. There is no way. I always have problems like this. Every month I have to ask people to repair them. It is very troublesome. I don’t know if I can save energy. Anyway, the cost of maintenance is higher than the original energy-saving lamps. The cost is high." The head of the agency reluctantly told reporters.
Citizen Xiao Wu told reporters that once he was invited to participate in an LED business event, he got a beautifully-made LED light. "Going home, it took a while to feel bad, it feels a bit dazzling."
An authoritative source of semiconductor lighting systems, which is not willing to be named, told reporters that "At this stage, LEDs entering home lighting will face developmental bottlenecks such as performance uncertainty. For example, LED heat dissipation is a big problem; and the most terrible thing is that LEDs are directional. If you look directly at the naked eye, you will feel very glaring, and it will be very easy to fatigue if you can't use it for a long time."
Positioning
Star Art Decoration Yang Jianqing told reporters that customers are not willing to choose LED lights as the main lighting of the home because they feel that the grade is too low. "The LED lights can definitely be used for more luxurious decoration. Now the luxury decoration lighting is more popular with crystal. The price of the lamp is thousands of yuan."
Many people in the industry said that LED lights are actually an ordinary consumables, but they are sold for more than 200 yuan. Obviously, its positioning is rather awkward. "It belongs to the model of low and high, and it is a fast-moving product. High, ordinary people can't accept it; positioning high-end luxury goods, many people think it is not qualified."
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