Yangcheng Evening News reporter Huang Qibing From TCL to Hisense, from Skyworth to Konka, the recent domestic color TVs have begun to push Internet TV. According to market research reports, the average growth rate of Internet TV, which started in the past two years, is expected to reach 50% in 2010, and is expected to become another color TV development direction after LED and 3D TV.
TVs are more networked Traditional TVs are not related to the Internet. However, due to the rapid development of the Internet, especially the expansion of video resources, traditional TVs that have been “robbed the audience†have transformed into the Internet. The TV is connected to the Internet, and the rich network video resources are transferred to the TV with better viewing performance.
This year, the four domestic manufacturers launched Internet TV, all of which have full network features, especially in the operation interface (UI), they have adopted a desktop menu-like operation interface similar to the computer. For example, TCL's mitv Internet TV has many wonderful functions such as “video downloadâ€, “online viewingâ€, “distance educationâ€, “online karaokeâ€, “game download†and “information express†on the UI interface.
Internet TV can be used to browse information, watch online video programs, download and other network functions. Moreover, through the remote control, you can perform various operations on the Internet TV. Hisense Lanqing LED TV also borrows the most popular Widget function in the computer menu. This is almost equivalent to the ability to operate a mouse or trackpad to click while the computer is on the Internet.
The "triple play" curtain opened behind the launch of the Internet video frequency, and is the most popular keyword "triple play" this year, namely the convergence of the wide-area network, the Internet and the communication network. For TVs, the interaction with the Internet is the most direct, and once the communication operators bring broadband and 3G mobile Internet to join, then the "triple play" is close at hand.
Technically speaking, the Internet TV is just a viewing terminal, a window, and important content, that is, in addition to watching the existing traditional TV programs, you can connect to the network to see what. At present, in terms of content, Internet TV licenses have been released, and CCTV CNTV, Shanghai Wenguang and Hangzhou China Digital Media have obtained the earliest licenses.
TCL has partnered with China Digital Media. Konka has cooperated with more than 20 content providers including Guangdong Telecom and the Ministry of Culture, including Zhonglu Lianxing, China Quality Education Learning Group, Sina.com, Thunder, PPS and Fast Broadcast. To create an open multimedia application platform. These will open up a vast space for development of Internet TV. Once the "three networks integration" is realized, it will not be difficult to obtain more online information from the Internet TV.
Internet TV has several key words to operate the TV connected to the Internet. The operation is not complicated. The TV has a dedicated network interface or can be connected to the network via a multimedia center. Since Internet TV generally adopts the desktop menu style of a traditional computer, all operations can be done by a remote controller. After connecting the network, just operate the remote control and select it in the TV interface. The whole operation is a bit like the manipulation of pay TV for some star hotels.
For the existing set-top box viewing mode, from the main interface menu to the "TV" column, basically the same as the existing TV viewing method.
Price is no doubt that Internet TV is priced more expensive than ordinary models. The reporter learned that compared with ordinary LCD TVs of the same size, the price of Internet TVs is at least 20% higher, and some models are more expensive. However, with the mass production in the market, especially after phasing out the old models, the average market price is expected to gradually decline.
If content Internet TV cannot connect to network video resources, it is obviously contrary to the original intention. In terms of content, Internet TV manufacturers have cooperated with program content providers. CCTV CNTV, Shanghai Wenguang and Hangzhou Huashang Media have all obtained Internet TV licenses. TCL and China Digital Media have joined hands, and Tongfang TV and CCTV CNTV have joined hands.
Charges for watching existing TV programs (satellite or cable TV) via Internet TV are paid for by the original traditional TV programs. The viewing through the network mainly generates two parts of the fee, and part of it is the cost of the Internet. For details, please consult the network operator.
The other part is the viewing fee of the program. At present, most Internet TVs have specific content partners, and free and paid programs are available. Li Yiqing, president of China Digital Media, revealed that China Digital Media has stored millions of hours of content in film, music, education, etc. The cooperation with TCL is mainly based on content packaging, and may take 35 yuan per month or Single point charging mode.
On-demand for some custom-like programs, users can watch on-demand. Accordingly, some on-demand programs may require payment.
Internet TV camp ---
1TCL LED Internet TV P11
Following the release of mitv Internet TV last year, TCL released the P11 spring new LED Internet TV this year. The P11 uses the second-generation mitv Internet TV operating system. All functional users can implement all three steps at most, and support multi-tasking, which can process pictures and music at the same time. In the interface, there are several options for channel, multimedia, network, entertainment, information, and my account. The operation is relatively simple. In particular, P11 highlights four major Internet TV technology engines such as “3D Displayâ€, “Internetâ€, “All Media Decoding†and “Digital TVâ€.
2 Hisense Blue Engine Multimedia LED TV Hisense launched 19-55-inch 13 Lanqing LED LCD TVs this spring, which can realize the integration of network multimedia, 3D display and LED LCD TV. The Lanqing LED LCD TV adopts the Blue Engine Widget multi-tasking operating system to realize superimposed viewing of TV programs and web content. For example, while watching a TV series, the weather forecast menu can be randomly called for weather inquiry, "one machine and two use". Through the Blue Engine Widget technology, you can choose to add new product features after accessing the Internet. For example, the online “stealing†game has been loaded into the Lanqing LED products.
3 Konka 98 series network sharp TV Konka network sharp series TV's biggest feature is to create an open content platform, with Guangdong Telecom, the Ministry of Culture's Zhonglu Lianxing, China's boutique education learning group, Sina.com, Thunder, PPS, More than 20 content providers such as Fast Broadcast have cooperated, with more than 100,000 genuine movies and more than 20,000 genuine MTV resources. A TV with a fully open platform can provide a variety of entertainment and information such as IE browsing, full HD somatosensory games, video calling and education online. In addition, you can also make video calls, family KTV, watch 3D movies, and more.
4 Skyworth E60 Cool Open LED Network TV
The E60 series is a new product with LED function, through the "cool open" UI interface. Based on the network "Cool Open" platform, it can realize online viewing of video resources, and can also search and download movies, music, FLASH resources, etc. online. The maximum transmission speed is 300Mbps. In terms of content, Skyworth and Thunder look at the cooperation to obtain high-definition video, as well as the specially created "Cool Open" website, providing genuine source and background services. Based on the local cool open platform, the streaming media solution for decoding and playing video resources such as H.264 is fully compatible with Blu-ray.
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