During the high-profile World Expo, the Wenzhou elements that have been talked about include many LED pioneers: the LED lamps of concentrating technology light up the China Pavilion of the World Expo, and the LED energy-saving lamps of Dayi Electronics are installed at the Shanghai Pavilion of the World Expo.
Wenzhou Zhu Jianping is one of the pioneers of this emerging industry. However, just four years ago, his identity was the owner of the Lillies shoe industry.
Today, he has successfully achieved a gorgeous turn. About his turn, there is an anecdote--some time ago, Zhu Jianping led the guests to their shoe factory, but was stopped by the security guard: Sorry, who are you looking for?
The guard did not know the boss! It is not unusual to say that it is rare. Zhu Jianping’s current business card only has a title: the chairman of the company, and the shoe factory is handed over to others.
In Wenzhou, one of the LED industries that is known as one of the low-carbon economy, there are already many pioneers who have crossed the traditional industry like Zhu Jianping.
We will cultivate and develop new industries with the advantages of traditional industries, and promote the optimization and upgrading of traditional industries with the development of emerging industries. The reporter interviewed a number of companies a few days ago and tried to interpret this booming LED industry revolution from this perspective.
Start--the traditional industry back
The six US states located on the other side of the ocean will be replaced by LED street lights independently developed by Huatai Electronics this year. When the exact information is heard, Zhu Yiming, general manager of Zhejiang Huatai Electronics Co., Ltd., laughs and says that he has repeatedly defeated. Only then won.
Every exploration of the emerging field is bound to be accompanied by thorns and hardships.
The same is true for the LED industry in our city, which started almost simultaneously with the international market. There are no precedents to follow, no standards to refer to, we can only cross the river by step by step. Since 2005, the research and development of LED packaging and applications has invested an average of 10 million yuan in research and development funds each year, but the investment in the first four years has almost all gone, and there is no one-off. Zhu Yiming said.
Like Zhu Jianping, he is also a layman who has turned from the traditional industry. Zhu Yiming originally engaged in the production of precision molds and parts, and has accumulated a certain amount of funds for nearly 20 years. When many people have persuaded him, don't put all the funds in one basket. When you want to invest in the combination of stock market and property market, he decided to look for a new way for enterprise transformation, and immediately proceeded to a large number of emerging industries at home and abroad. In comparison, energy conservation and consumption reduction are global trends, and the most basic ones start with energy-saving lighting.
Since 2005, Zhu Yiming has resolutely entered this LED investment in burning money. He said: I like to do business in a down-to-earth manner.
This sentence is often heard in interviews with these LED pioneers. Leading Optoelectronics, Concentration Technology, Lampu Electric, Dayi Electronics, and Fangtai show that they started almost the same: they use traditional industries to feed back, endure loneliness, and keep their hardships.
Concentration Technology and Dayi Electronics have been lurking for three years before they can be proud of the Expo; Lampu Electric has low-key for ten years, lighting up the EMU compartment; Tongling Optoelectronics wants to use three three-year marathon long-distance running to capture the cutting-edge technology of core chips. Fangtai shows that it has been invisible for many years before it became the largest LED display manufacturer in southern Zhejiang.
Duel--industrial chain
The research on LED is not only a pioneering approach to new technology fields, but also a battle for international industry peers to compete for industrial commanding heights.
The foundation of this peak confrontation is research and development capabilities.
First, the company's research and development level and core technology; second, the overall technical support capacity of the industry chain. Wang Gang, an expert in LED research at Sun Yat-Sen University, believes that under the circumstance of insufficient R&D strength, whether the enterprise and the enterprise, the upstream and downstream industry chains can form a group of research and development, will be a breakthrough in emerging industries. A great motivation.
The forerunners are deeply touched by this. Just looking for a suitable driving power supply for LED lights, we have used thousands of power supplies produced by more than 150 companies to test them one by one. The result is not suitable. In desperation, we can only invest in gold, find talents, and develop ourselves. Zhu Yiming has a deep experience in supporting the lack of products. A batch of goods exported to Germany have experienced 20% of defective products due to power problems, and directly lost more than 2.5 million yuan.
Zhu Jianping also has the same feeling: the lack of matching of the upstream and downstream industry chains has increased the difficulty of our research and development, and the battle line has been pulled too long, often involving too much energy.
The research and development of emerging industries requires the integration of the industry chain.
In fact, Wenzhou has a fairly good supporting industrial base. As long as it is guided and supported in technological innovation, it can form a relatively complete industrial chain research and development body. Zhang Zhonghua, an academician of the Chinese Academy of Engineering, believes that Wenzhou has the advantages of industrial clusters of electronic components, optics, lamps and other industries. In addition, the financial environment is good, private capital is abundant, and the marketing network is wide. It is unique in Wenzhou's LED industry cluster cultivation and product promotion and application. Advantage.
Recently, news came from the Municipal Electrical Industry Association and the Municipal Lighting Association. They have actively started research and development and undertaken LED industry chain supporting projects.
The future - the LED Legion
The LED industry can be regarded as a real zero-use industry. With a few hundred square meters of factory buildings and dozens of workers, the output value of one day can reach millions of yuan. This is also the forerunner of the labor-intensive industry, the most talked about in the LED industry.
Entrepreneurs who have been in the process for a long time have already possessed a number of core technologies and national patents in their hands, which has also made the amazing explosive growth in the post-crisis era. Since the second half of last year, the order amount has increased by 50% for several consecutive months, and the annual output value has exceeded 50 million yuan. Zhu Yiming said.
Now, Huatai Electronics has become one of the global suppliers of public lighting systems in Germany, Russia, the United States and other countries, and successfully received all LED street lamp replacement orders from a Russian city and six US states, amounting to tens of millions of yuan;
The total investment of the first phase of Tonglian Photoelectric LED Project is 760 million yuan. At present, the factory building of 6,000 square meters has been completed. The core equipment for the production of epitaxial wafers has been tendered and is expected to be completed and put into operation in July.
At the same time as the Expo at the World Expo, Convergence Technology reached a number of contracts with customers such as Zhejiang Transportation Group, of which the single contract amount reached more than 50 million yuan.
The explosive growth of LED-first companies has allowed us to see confidence in nurturing and developing the Wenzhou LED industry cluster. In the interview, the relevant person in charge of the Technical Progress and Informationization Office of the Municipal Economic and Trade Commission said.
In March of this year, a "Wenzhou LED Industry Cultivation Plan (2010-2015)" clearly outlines the future of Wenzhou's LED industry: in the industrial chain, focus on the development of packaging and application fields, and strive to spread wafers and chips. In the upstream sector, breakthroughs have been made, and an industrial chain with relatively complete functions has been initially formed. In terms of products, key applications such as landscape lighting, outdoor decorative lighting, and large-size LED backlights have been expanded.
In the LED epitaxial wafer, packaging, application and other industrial chain upstream and downstream, and promote a number of traditional industries such as electronic components, lamps and other technology to achieve technological innovation and transformation and upgrade, and strive to achieve annual sales revenue of 5 billion LED industry in the city by 2012 Above the yuan, the experts gave the hope of building the LED Legion to the successors who went on and on.
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