On October 13-16, 2016, Alibaba's 2016 Yunnan Yunqi Conference was held in Yunxi Town, Hangzhou as scheduled. As the invited guest of the conference, China's leading new media technology and solution provider, CEO Tang Xin of Shenzhen Invino Technology Co., Ltd. performed the theme “PIE Media+Light Service = New Content Ecology†on the evening of the 15th at YunOS Developer. The speech shared the advantages of Invenos PIE Media in new media technologies and solutions to all participating mobile Internet practitioners, and analyzed its PIE Media capabilities in terms of data, operations, and liquidity. With the cooperation of Alibaba Cloud OS and the appearance of the Yunqi Conference, it is a sign that Invenos PIE Media's service capabilities in new media technology services and solutions have been recognized by the industry.
PIE Media "amazing" unveiled in cloud habitat town
As the top cloud computing summit in the world, Yunqi Conference brings together the most powerful brains of the DT era each year, depicting the future blueprint for cloud computing. The annual conference will also attract the participation of tens of thousands of people. It is destined to be a technological revelation and an exchange of scientific and technological ideas. In addition to Invenos, the YunOS Developer special event also invites palm readers, Zonda Netvision, Duowei and many other mobile Internet and hardware vendors to discuss the new ecology of content under new media technologies.
Inveno is the only company in the country that has always focused on providing information and service aggregation and smart recommendation solutions for enterprises. It has independently developed the information intelligence recommendation engine PIE and upgraded PIE Media (paid media) to create Borderless media platform. At the conference, Invenos CEO Tang Xin proposed a new perspective of "PIE Media + Light Service" to create a new content ecology. This is also the first public appearance since the creation of PIE Media.
Cooperation with more than 200 domestic media and 150 overseas media provides a rich source of content for Invenos PIE Media. As of August 2016, Invinco PIE Media has 200 million end users worldwide, 12 million daily users, and more than one billion daily message exposures. Based on massive content and using intelligent engines as tools, PIE Media's two main functions are implemented. On the one hand, Invenos provides a wealth of cooperation models and product forms, and provides customized information recommendations based on the product characteristics of channel partners. Product and product recommendation strategies. For advertisers, PIE Media provides smart, open advertising SDKs and APIs to provide manufacturers with customized ad placement strategies. In conjunction with PIE Media’s big data and smart recommendation engine, Advertising is delivered to each audience precisely. On the other hand, Invenos focuses on the content aggregation and intelligent distribution services of the enterprise, the sharing of big data platforms, the aggregation of mass quality content, the labeling of users' portraits and content, and the customization of product solutions. Operational planning maximizes the satisfaction of partners' customized needs while maximizing the ability to realize advertising.
PIE Media Partners with Yun OS as an Important Partner for Light Service
At the meeting, Tang Xin pointed out that APP is not the best and not the only entrance to the form of service, and that light and convenient access form will be more acceptable to users. PIE Media will rely on its own strengths to become an integral part of the light services, and work together to open up the terabyte content ecological space. In this cooperation between Alibaba Cloud and Invenos PIE Media, PIE Media's information content will be delivered via Yun OS's system, such as watches, TVs, mobile phones, etc., through Yun OS's massive user sources to realize information, advertising, and other intelligence. Recommended, rich and accurate to provide users with light services.
From the perspective of operational capabilities, PIE Media and Yun OS have joined forces to enable them to have Ali Big Data, massive high-quality users, their own mass-quality content, and PIE intelligent engine recommendations to achieve superior resource integration. At the same time, PIE Media combines light services. When users experience information, reading, video, music, etc., they provide users with content that they are happy to see, and users can also make real-time feedback. The two can communicate with each other and jointly build a new ecology of content. Platform traffic, users, advertisements, etc., to maximize the realization. In the future, the most accurate and powerful liquidity will be realized in the “PIE Media+ Light Serviceâ€.
The "PIE Media + Light Service" model will provide developers and content providers with a comprehensive openness capability. It has fast access, content sharing, content distribution, cash flow realization, smart recommendation, brand promotion, back operations, big data analysis, and technology. Support features.
Developers gain access to light services and PIE Media for zero-cost access to Alibaba Cloud's massive users. PIE Media's powerful big data analysis and content-accurate recommendation capabilities and system-level PUSH capabilities enable content to be accessed and distributed at multiple points. In this "PIE Media + Light Service" built in a fully open platform, it can provide developers with a smart recommendation engine; real-time user data feedback, support for product operations and promotion; provide native-level data feedback for H5 products , allowing developers to understand more comprehensive user big data; opening up algorithmic capabilities for ordinary developers so that ordinary developers can share Yun OS's big data analysis capabilities.
However, for developers, the most concerned may be the ability to realize the flow and content, and it is also the development vision of PIE Media. And its liquidity can be divided into three types: First, use the Yun platform platform's advertising platform resources to provide developers with a wealth of advertising types, to achieve intelligent advertising recommendation and cashing capabilities; Second, developers can also be in products and services Embed self-owned advertising, or integrate into the Yun OS advertising system, realize intelligent recommendation and advertisement realization; Third, it can also realize the commercialization of content through cooperation with light service and PIE media content.
Therefore, it can be foreseen that "light service + sending media" will surely open up a brand-new ecological model of content. Through the opening of the underlying users and content data, combined with the support of the backend cloud platform and big data, at the same time, the content providers, advertisers, users, platforms and other parties will be integrated through the new ecology to realize win-win cooperation and ecological cooperation. New model. Inveno, as a leading provider of new media technologies and solutions in the country, combines its powerful technical service capabilities, while relying on a large number of high-quality user groups with ever-increasing Yun OS, will be a developer and advertiser for various mobile internet eras. Content providers bring trillions of flows and help them realize their commercial realisations quickly.