Goethe said: can only be cast into silence. After experiencing a period of silence, Sony finally blew the clarion call of the king back with a new release of low-key, luxury, and connotation Z9D TV. There is absolutely reason to stir up as a meal, because this time Sony changed its marketing strategy: 65Z9D 32999 yuan, 75Z9D 43999 yuan price enough to make you covet.
From the location of this conference (Kerry Center in Pudong), the pre-conference confidentiality agreement, the live broadcast of the four-seat live broadcast, and the opening theme of I will make, new story new sony, it is easy to see that Sony released this time. It should be a very heavyweight product. The scale of the 200 guests and media attending the meeting was not so common in the past year or two. The arrival of spokesperson Hu Ge brought the atmosphere of this conference to a climax. Let's take a look at the new Z9D, the protagonist TV of this conference.
In addition to continuing to maintain a strong technical strength, Sony has changed the previous Tokgo defeated high-powered pricing strategy, in the price formulation is very easy to make, closer to the psychology of China's middle-class consumer groups. The official quotation of foreign 65Z9D is 6999 dollars, and the domestic price of 32999 yuan is obviously more attractive and competitive. If you are an enthusiast enthusiast who has the ultimate pursuit of picture quality, you may be abroad. Perhaps you really want to come to China Ocean. The overly tempting price policy is not that Sony has joined the price warfare of the Internet TV industry. Instead, it is no longer pursuing sales and market share, and is committed to meeting the needs of users in the mid-range and high-end segments.
This time, Sony chose to continue to “paranoid†on the road to technology. The only difference is that Sony’s marketing strategy is as smart as Z9D’s.
Smart TV/box information can focus on smart TV information network sofa butler (http://), China's influential TV box and smart TV website, providing information, communication, TV boxes, smart TVs, smart TV software, etc. Answering questions.
From the location of this conference (Kerry Center in Pudong), the pre-conference confidentiality agreement, the live broadcast of the four-seat live broadcast, and the opening theme of I will make, new story new sony, it is easy to see that Sony released this time. It should be a very heavyweight product. The scale of the 200 guests and media attending the meeting was not so common in the past year or two. The arrival of spokesperson Hu Ge brought the atmosphere of this conference to a climax. Let's take a look at the new Z9D, the protagonist TV of this conference.
Your husband Hu Ge
The latest release of the Z9D series is the flagship product in Sony's 4K HDR TV series, featuring the "Backlight Master Drive" that everyone expects and the "4K HDR Image Processing Chip X1 Advanced Edition". A number of innovative image quality technologies are combined to provide an advanced version of the Elite X9400D Dynamic Backlight System: With thousands of high-density backlight partition systems, each LED source can be precisely controlled to achieve exceptional image quality. Performance and light effects. At the same time, Sony also focused the light source on a point by using an innovative clustering LED structure, effectively reducing the diffuse light reflection phenomenon common to LED TVs, presenting a sharper color contrast and a wider color gamut, which also made the picture closer. The human eye dynamic range of images. Independent LED light control
Another highlight is the Z9D series adopts the new 4K HDR image processing chip X1 Advanced Edition (X1 ExtremeTM), the core of which is HDR dynamic image-by-image reshaping technology, 4K HDR 14bit smooth gradient, dual image database technology, Makes the real-time processing performance of the image 1.4 times that of the previous-generation image processing chip X1, achieving a major breakthrough in picture quality, so that the essence and every detail of the 4K HDR content can be fully tapped, coupled with a dynamic backlight system, and can be used by the user. More impressive 4K HDR quality enjoyment. In addition, the Z9D has a visual brightness of more than 1000 nit (the 4000 nit testing machine is displayed at the CES, and the higher peak brightness has better highlight detail performance when compared to the OLED TV), which can bring about a better HDR effect. Become the king of black science and technology this year. Left, X8500D; Right, Z9D
Left, X9400D; Right, Z9D
If the official news and technical introduction is not enough to persuade many technology-based “old driversâ€, the author went back to the market after many media left the scene to take a picture of the product demonstration, the promotion of the publicity film, and the comparison of hot technology TV products in the near future. Experience, the conclusion is: So far I may have seen the best TV. Left, a brand of Quantum Dot TV; Sony Z9D; Right, a brand of OLED TV
Internet TV has achieved positive and far-reaching development in the past year. The involvement of capital revived the original traditional television market. In the interview with Sony China President Gao Qiaoyang after the meeting, Sony learned that Sony is actively promoting cooperation between internal brother companies to enrich the value-added services provided by Sony's smart TVs, as well as with China Hua, Tencent Games, and QQ Music. , Sohu TV drama, Baidu, and other established a deeper cooperation, are consolidating the dominance of Sony TV in audio-visual entertainment. In terms of software and system, the Z9D adopts the latest Android 6.0, which has a greater progress in the user interface experience compared to the past, and supports external storage to meet the mass of App installation applications. Sony China President Gao Qiaoyang
I believe that many users are more concerned about, Z9D quality performance is clearly beyond the current market demand for most of the film, 4K film source is already small, not to mention 4K HDR. This Sony is actively promoting the popularity of 4K HDR technology in the broadcasting system And promotion, through the gradual improvement of the 4K HDR full-industry chain solution, to create a unique TV product experience and featured content new ecology for professional and home users, allowing more high-quality content to land, demonstrating the advantages of the Z9D. In addition to continuing to maintain a strong technical strength, Sony has changed the previous Tokgo defeated high-powered pricing strategy, in the price formulation is very easy to make, closer to the psychology of China's middle-class consumer groups. The official quotation of foreign 65Z9D is 6999 dollars, and the domestic price of 32999 yuan is obviously more attractive and competitive. If you are an enthusiast enthusiast who has the ultimate pursuit of picture quality, you may be abroad. Perhaps you really want to come to China Ocean. The overly tempting price policy is not that Sony has joined the price warfare of the Internet TV industry. Instead, it is no longer pursuing sales and market share, and is committed to meeting the needs of users in the mid-range and high-end segments.
This time, Sony chose to continue to “paranoid†on the road to technology. The only difference is that Sony’s marketing strategy is as smart as Z9D’s.
Smart TV/box information can focus on smart TV information network sofa butler (http://), China's influential TV box and smart TV website, providing information, communication, TV boxes, smart TVs, smart TV software, etc. Answering questions.