Will Intel become the next Nokia?

This may be Intel's most in-depth issue. Its proud technology, production process, scale, and production capacity are sufficient to win in the PC era. However, the mobile sector needs another thing. The so-called "power consumption" is just an image. . The real question is whether you can completely change from a technology-oriented approach to user orientation.

This topic seems very amazed, at least Intel is still the core of the PC industry, how could it be mixed to sell the building to the point, but the clock back a few years back, who would believe that Nokia, Motorola are destroyed on the day?

Nokia was once a big player in the era of functional machines, but lost smart machine positions; Intel once and now is the overlord of the PC chip field, but in the mobile field has not been a success, even if the ARM camp seems to penetrate in the short term Less than the PC field, but after a few years, who is right?

Intel knows that the mobile sector cannot be lost. They are sincere and anxious. I have seen many mobile phone company owners have talked to Intel specifically to visit them, but they also said: "Don't dare to take risks." Intel is finally at the end of this year. Motorola has a so-called heavyweight mobile phone, not to mention how to mix Motorola's own, many people in the industry are like looking at Intel's jokes, a boss said: "They are anxious, so give Motorola a large amount Funds, motorcycles as long as they handed over to BYD, they dominate the project on the line."

In the past one year, you can't see Intel's achievements. Although they are very hard, why?

In early 2012, when an Intel insider talked about ARM's threat to X86, he didn’t care a bit: “They are (ARM) a small company after all, and their body size is not comparable to ours.” A very serious problem is that "ARM" is a coalition that contains a number of giants, or an industry chain, and can say this sentence with only one explanation: Big company's arrogance.

Why did Nokia mix with today? Apple's smart phone "semi-finished product" model is certainly a shock, but there are also problems within the company: the organization is growing, slow decision-making without responsibility; lack of innovation, innovation laboratory engineers "Focused" In the future, when launching products, product managers tend to choose products that can be launched most quickly in existing supply chains and channels - their past business is great, not innovative, user experience is great but may be Increase product development cycle and increase risk. When an organization was huge in the past, or was too successful, its past experience and resources were constraining it in the face of industrial change.

Intel is also experiencing this situation. They invested heavily in the mobile field, including organizing small and medium-sized bosses to participate in the summit in Shenzhen. The idea was very good, but the process was almost full of Intel’s “technical-oriented” thinking. The technicians told the bosses with an explanation: “Our The products are very good.” But the bosses – the cooperation thresholds and subsidy policies that their potential customers need... In the era of highly standardized and modular PCs, production of industry-leading products, the model pushed to manufacturers is no problem, but mobile The customer groups and demands faced by the field have undergone a qualitative change. A simple example is that with the same reference design, large companies can be implemented with exquisite production processes, but small businesses are basically unable to achieve them. They need chip solutions. Businesses provide them with a solution that is either foolproof or deeply integrated.

This may be Intel's most in-depth issue. Its proud technology, production process, scale, and production capacity are sufficient to win in the PC era. However, the mobile sector needs another thing. The so-called "power consumption" is just an image. . The real question is whether you can completely change from a technology-oriented approach to user orientation. This problem cannot be solved and Intel really has the opportunity to become the next Nokia.