The importance of brand reputation for LED companies

There are only a few brands in China that are truly “big names”; many companies use money to burn the market, but few people return to the essence of thinking about the value of brand reputation and market reputation for the survival and development of the company.

From the market performance and achievements of Zhaoxin LED, it deeply analyzes the importance of building a full industrial chain and comprehensively enhancing the company's soft and hard power to promote the sustainable development of the company. Compared to these more "tangible" corporate competition factors, "intangible" brand reputation is really important. In the current stage of LED lighting companies to seize the market, it is worth the company to spend human, material and financial resources to build brand reputation? The answer given by Zhaoxin LED is not only an absolute affirmation, but also tells the industry's LED lighting companies, such as the market returns and social returns, to find out what the sources of LED lighting are.笠捣 笠捣 17 17 17 17 17 17 17 17 17 17 17 17 17 17 17 17 17 17 17 17 17 17 17 17 17 17 17 17 17 17 17 17 17 17 17 17 17 17 17 17!

For the enterprise, what is the reputation of the brand? In the 18th century, the famous economist Franklin once said: “Remember, credit is money.” As early as 1985, Deng Xiaoping also proposed that “All enterprises and institutions should Administrative judicial work must implement the principle of credibility above all." However, in recent years, when the quality of LED lighting products is frequent, the confidence of the market and the overall reputation of the LED industry are hampered. When the speed of LED lighting products is hampered, the reputation of the products and even the overall reputation of the brand is no longer just for individual companies. Things have become a major issue affecting the entire industry and even the LED industry.

It is true that the overall credibility of the LED lighting industry can not be separated from the joint efforts of LED lighting companies, which requires that all LED lighting companies in which the "reputation above all else" principle should be consciously practiced. We are very pleased to see that when the impetuous style gradually spreads in the industry, when some companies frenziedly use the money to burn the market, Zhaoxin has always used the products, services, and actions to practice the "letter" of Zhaoxin, just like the company. If you have never changed your mind, you will be able to create a reputation and develop your reputation.

If a company’s history of development is a film, then the scene of the Shanghai Yangtze River Tunnel, which has been hailed as a “miracle” by the global engineering community, is undoubtedly particularly touching the front of the Yangtze River Tunnel. Behind the bright smile is the countless day-to-night fighting. It is the tenacity of high-quality and timely completion of the project.

The wind in the tunnel is whistling. In the dark Shanghai Yangtze River Tunnel, 27 of the Zhaoxi people are racing against each other for a “tunnel battle.” The lights of the flashlight illuminate the optimized LED lights in the hands of the Zhaoxin people, and also illuminate their foreheads. On the sweat. This was in October 2009. When the entire nation was immersed in the jubilation of the 60th anniversary of the founding of the People's Republic of China, the Zhaoxin people have already embarked on the moonlight of the Mid-Autumn Festival and have embarked on this journey in a distant land. As the longest, largest, and deepest tunnel in the world, the significance of this project is self-evident, especially at the critical time point when the Shanghai World Expo is about to open. The people of Zhaoxin are fully aware that it is not only an excellent opportunity to display the advantages of Zhaoxin LED. It is a great opportunity to showcase the advantages of the LED industry. Based on the concept of “To do what is best” and “Let more people feel the advantages and charms of the light environment of LED lighting products”, Zhaoxin LED decided to optimize the lighting of this project.

According to the plan, Zhaoxin needs to optimize the lighting of 6,000 tunnel lights and replace the 10mm x 12mm reflectors on the LED lights with the new 12mm x 16mm reflectors to make the light efficiency more uniform and more coordinated. Although the construction plan was carefully planned before the construction, the construction difficulties faced by the people of Zhaoxin people are unimaginable to everyone: for each lamp, it is necessary to loosen and tighten the 20 screws, and then remove and install 70 reflective cups; In dark tunnels, only flashlights can be used, high-altitude operations, full-time stand-up work, and sometimes even standing still... However, such a large workload and the difficulty of such a strong job have never made the Brahms back down. With limited resources, they literally increased their work efficiency from 199/day, 240/day, 280/day, 320/day to 420/day, and finally upgraded and optimized two days in advance.

Today's Shanghai Yangtze River Tunnel, across the river and across the island, through the sky, not only shoulders the waters of the North and South Harbours of the Yangtze River estuary, but also fulfills the mission of “Century Crossing” in the Yangtze River estuary. It is also designed with elaborate LED tunnel lighting. It presents a classic that is hard to surpass, let LED charm shine. The quality of Zhaoxin LED and the spirit of Zhaoxin people are deeply engraved in the hearts of customers. Not only did the project pass the first acceptance, but it also gained the trust of customers and created a brand reputation of high quality and punctuality.

Shou Connaught advances, the consumer's "letter"

“Today, our brand is the brand that Chaoxin has settled in over 50 years. Through the commitment to market responsibility and social responsibility in the past 50 years, we have today’s little reputation, which is based on 50 years of corporate behavior and image accumulation. The reputation and reputation established by the public mind.” According to Liang Fengyi, chairman of Guangdong Zhaoxin Enterprise Group Co., Ltd., a company’s reputation and image can be formed through good products and services, forming a good market reputation and entering the hearts of consumers. Call it "brand". Brands do not "blow" out, but are shaped by good product quality and service.

In October 2001, the owner of the “Three Lakes and Creeks” property in the third phase of the Rich Lake Garden, a real estate business under the Zhaoxin Group, was announced at the announcement of Zhao Jian. The meeting has not yet started. The owners have whispered, and some of the owners said: “This year The weather is so bad. It has been raining from the New Year to July. It was originally scheduled to retake the building in November and it is definitely not going to be received. The compensation should also not be received. After all, this is the reason for the weather..." The Group signed a purchase and sales contract with the customer at the beginning of sales, and promised to pay the bank loan interest every day from the date of postponement. However, the results caused the owners to “fall through the glasses,” when a spokesman for the Showon Group stated that because of the weather, the project was postponed due to weather, and Zhaoxin could not make the building according to the original date. “Today is to inform everyone to collect the money. We will follow the contract. Commitment, from the date of the extension, to compensate the owners according to bank loan interest."

Liang Fengyi sighed and said that in the eyes of Zhao Xin, this is an ordinary act of fulfilling promises. However, through this move, consumers have seen the letter of Faith, and it is precisely because of this that the name of "Chaoxin" is suddenly there. When the consumer spreads out, what does a consumer say when he buys a house, recognizes a brand, and recognizes something? Recognizes “Chaoxin”! Good brand reputation allows Zhaoxin Group to gain a good reputation in the market and obtain a more lucrative market return in 2005. When real estate was far from hot today, the fourth phase of Fujing Garden under the Zhaoxin Group achieved excellent results with a sales rate of 98% on the first day of opening.

Harmony inside and outside, social "trust"

Due to the initiative in assuming social responsibility, as early as 1997, when the society generally did not form a dividend tax and individual income tax, it took the initiative to implement the payment of various taxes, and since the second restructuring in 2005, it has been vigorously driving the local high-tech industry. Development, Zhaoxiu won the government's "trust"; because he only loves talents, with a 50-year-old culture inspiring employees, Zhao Xian won the "letter" of the staff; because of the heart of the community, in 2000 when the first conversion of Chaosheng's profit steadily rose The charity fund for 300,000 yuan/year (up to 600,000 yuan/year in 2006) was set up, and the "Chaoxin Charitable Foundation" was established. It is not utilitarian, but only for poor families in mountain areas. The hardships of life and the hardship of poor families for children are difficult; during the Great Catastrophe and Wenchuan Earthquake, Zhaoxin Group successively launched five donations; during the Yaan earthquake, the Zhaoxin Group reacted for the first time and learned that Yaan Power was interrupted. In the predicament, the general manager of Pan Mingjian repeatedly called the Ya'an Civil Affairs Bureau and finally dialed the phone at 3:00 a.m. on the same day to immediately arrange LED flashlights and other aids. ......

“The Zhaoxi you see today is the result of our collective efforts over the past 50 years. Whether it is society, government, partners, or consumers, maybe they cannot see our management and strategy, but they We must be able to experience the corporate culture we have accumulated for 50 years and will continue to extend through our products and services as well as our consistent integrity style.” Liang Fengyi introduced.

Although LED lighting companies in the process of survival and development, they are always subject to various risks such as policy risk, technology risk, production and operation risk, capital operation risk, and financing loan risk, and through the company’s performance and market return through the company. It is not difficult to find that a good brand reputation is a trump card for sustainable corporate development. It can enable companies to achieve a multiplier effect in market competition; and this outstanding corporate reputation will also be accompanied by Zhao Xin opening its “consolidation of street lamps and developers. According to the special photo, deep study and enjoyment of the home, it leads the consumer market to a new journey of “Enjoying Light in a New Era Life”.

In the end, the words of Liang Fengyi, chairman of Guangdong Zhaoxin Enterprise Group Co., Ltd., concluded: “I really hope that LED lighting companies that still have a good life will be able to provide good products and excellent services to customers and consumers with integrity. In order to jointly create a healthy LED market environment, our LED industry can go further.” And this is what lighting weekly is looking forward to.