Although the concept of car networking began to prevail in 2009, it is a big concept. But after a few years, more and more people have clearly felt the difficulty of landing the Internet.
The essence of the largest extension of the Internet of the Internet is connectivity, and the specific way of connecting is software to determine the hardware. For example, Microsoft's operating system, Intel's chip decided PC Internet, Android and iOS decided to move the Internet. Therefore, whether it is the Internet in the PC era or the mobile phone era, the basis of the connection is a considerable number of hardware products, and the Internet of Vehicles ultimately connects not only the connection of people, but also the connection of the car: the vehicle is acquired through the network. The data needed to achieve the effect of making these tools work in a way that is more suitable for people's expectations. After all, the mobile phone can be handled by "providing network access and services for people in the car."
Well, the concept is introduced here, and I hope to explore the topic of this article: Why has the Internet of Vehicles been so difficult after many years?
Upstream standard battle
If the car network is just a central control display, it is only the internal disputes of the car companies. Compared with the PC's prior software and then the hardware is different, the specific carrier of the car appears before the network. Therefore, in the current Internet of Things, how can the Internet giants, hardware manufacturers and car service providers Will you give me a good opportunity? Since 2013, the domestic BAT has completed the layout of the car network with its own advantages: Baidu's MyCar, Ali's smart car box, Tencent's car ROM and car joint APP, and of course, Apple, Google and other companies. Look at it.
And some car companies have gradually launched their own open source platform projects, not only hope to accept Internet companies such as Baidu, Gaode, and even peers.
In addition, more and more hardware manufacturers rely on hardware products such as car navigation, driving recorders, and rearview mirrors to achieve their promise in the Internet of Vehicles industry.
In the context of the seemingly "hundred schools of contention", the Internet of Vehicles is inevitably a standard battle. After all, the car and car equipment manufacturers, network operators, service providers under the content provider are the core of the entire industry chain, because who controls the service provider, who can control the entire industry. It is a pity that this standard dispute cannot be put forward in a short period of time. This is also the most important reason for the slow development of the Internet of Vehicles.
Channel dispute in the middle reaches
In the view of Zhao Liqiang, CEO of Lianlian Technology, the competition for channels in the middle of the automobile industry chain is more intense than the competition for upstream standards. On the one hand, the automobile as a huge industry, there are many branches between the upstream and downstream, manufacturers, 4S stores, insurance companies and even some car media. On the other hand, the car is a highly transformative product, especially for most female users, except for driving and taking pictures, in most cases, the car is not a "beautiful" product. All of these make the car's sales channels and services more fragmented, and anyone can touch the car network, but no one can touch the car network completely.
To truly create a "car network" by jumping out of the range of mobile phones, a considerable number of cars are needed as carriers. In the direct access to the mobile Internet, enterprises in the automotive aftermarket are regarded as the simplest and quickest means through networked intelligent hardware access, but since 2014, an indisputable fact is the car terminal and OBD shipment. The downturn in quantity has directly led to problems such as single hardware product service content, low service stickiness, low renewal rate, and low awareness of car owners on the Internet of Vehicles. Instead, some influential solution integrators survived the war. The reason is mainly because the cost of the solution provider is lower, and it is possible to cooperate with multiple vendors to maintain a stable shipment of nearly 100,000 units per month, thereby realizing the realization of profits. At present, there are probably more than 10 companies offering such solutions in Shenzhen. Although there are some companies that are already listed, the shortcomings at the brand level are also very prominent.
Downstream demand dispute
As a downstream consumer, it will undoubtedly be the ultimate payer and actual recipient of the entire car networking industry chain.
Zhao Lianqiang, CEO of Lianlian Technology, cited an example of their cooperation with Deka Technology: Suppose you drive your car on the highway, when you need a toll booth, you find that you have no wallet (well, just hypothetical) When you are annoyed, you suddenly find that the toll booth has an automatic toll collection channel. At this time, you only need to activate a smart terminal in your car, such as a rearview mirror, car navigation, etc., you can pass the OBU of the smart terminal and the toll booth. The charging system is connected to realize the automatic deduction of the associated bank card. This example involves data connections between vehicles, toll collection systems, and banks, and you are not involved as a driver.
Therefore, it is not the leading technology and bloated APP that can make the Internet of the Internet. It is an intelligent information service system that has a “foolish†operation mode and allows users to experience more fun when they use it for the first time. Nowadays, many mobile applications only provide information, and summarize, analyze and then give specific solutions for the information. However, in the scene of the car, the user does not want multiple options, but directly gives the best advice, even It is a one-stop solution for services, such as real-time traffic conditions ahead, accurate navigation of routes, or the toll station that is going to arrive in the front is required to pay 10 yuan or 20 yuan.
Finally, I would like to mention that the most important thing in the future of the Internet of Vehicles is the connection and the standardization of the connection, so there will be a lot of content, such as cloud computing, big data, smart city, etc., but the most important thing is that The introduction of relevant laws and regulations at the national level. After all, God belongs to God's solution, and Caesar's must be solved by Caesar.
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