[Text / high-tech LED text / Xiong Yuheng] From the perspective of various packaging companies, it has become a consensus to control production costs through "integration of scale, adjustment of mind, and external supply chain integration". Since the supply chain is to be optimized, phosphors, which are important excipients, are the first to bear the brunt. So the question is, is there any room for the phosphor to cut prices?
According to data from the Research Institute of Advanced Industrial Research and Development (GGII), the average price of red powder in 2015 dropped to 25 yuan / gram, green powder dropped to 4.5 yuan / gram, yellow powder has dropped to 0.5 yuan / gram. It is also known that many low-end inferior phosphor manufacturers, the price of yellow powder is even less than 0.1 yuan, in the case of negative profits, and even the "coup" to buy red powder to send yellow powder.
"Now, the conventional phosphors of various households are comparable in performance, but the price has basically bottomed out, so the conventional red powder, yellow powder, etc. have no potential to be priced in the price. In the future, everyone pays more attention to the products of phosphors. Update and replacement, as well as after-sales service.†He Huaqiang, general manager of the Rare Earth South China Operations Center, mentioned this.
Chen Tao, general manager of Keyun's LED and Photobiology Division, also said that the current yellow-green powder is already in a low-profit, even non-profit state, and the red powder has only a meager profit, so on the price reduction space. In this regard, only Yantai Hilde general manager Bean Sails showed some optimism, "At present, there is no room for price reduction of yellow powder, and the price reduction of red powder and green powder is only within 10%."
Comprehensive analysis, the domestic phosphor enterprises are nothing more than the following four: first, enterprises with a background of state-owned assets, representative enterprises are research rare earths; secondly, related listed companies, representative enterprises are Keheng shares; again, enterprises with corresponding scale and related channels On behalf of the company is Hilde, Xinli Light Source, Intermec, etc.; in the end, it is a small-scale workshop-style enterprise.
"In the future, the market share of phosphors should be concentrated in the hands of several large companies, and most companies will slowly withdraw from this stage." For the future market pattern of phosphors, He Huaqiang said that SMEs have no living space. Companies with technological innovation or capital assistance can go further. Then the problem is coming again. Under the pressure of survival, how should the phosphor companies be laid out?
Through the investigation of the above three phosphor companies, it is found that everyone's future development route is strikingly similar. Bean Sails said that Hilde will not explicitly cut prices, but will use a guiding plan to help customers reduce consumption and help users reduce costs. The company's most important product layout in the future is to introduce a full color gamut phosphor to replace the original phosphor in the backlight field.
Researching rare earths is to continuously introduce innovative products to achieve new profit growth points on the premise of doing regular phosphor customer service. "At present, there are large quantities of fluoride phosphors for the backlight field in the field of backlights, and the subsequent quantum dot phosphors will be introduced to the market." He Huaqiang mentioned.
In contrast, the planning of Keheng shares is more clear. "In terms of lighting, Keheng only provides customers with high-index red and yellow-green powder; in the backlight field, our fluoride phosphors are in the final stage of research and development, which will become the focus of our layout this year." Chen Tao finally said.
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