At the end of 2015, Xiaomi Company released the 70-inch model of Xiaomi TV 3. This TV adopts 70-inch Japanese original Sharp 4K screen, the next generation split design, standard independent TV sound, all-metal body design, own Flagship hardware configuration. The 70-inch millet TV 3 is priced at only 9999 yuan. It is understood that the Xiaomi TV 3 70-inch will be listed before the Spring Festival.
Millet TV is not the first one to use the dimension reduction attack, but it may become the last straw to crush the traditional TV industry. A few years ago, when the concept of digital TV was just beginning, it gave the domestic TV brand enterprises an infinite imagination. At that time, domestic and foreign TV brand enterprises stood at the same starting line at the same time. In the year of 2015, the impact of Internet companies on traditional TV brand enterprises has become the biggest threat to the traditional TV industry. Whether it is a traditional TV brand enterprise at home or abroad, in this year, the collective winter.
10% profit area of ​​traditional manufacturers
Xiao Qingsong, vice president of Xiaomi TV, has previously disclosed that traditional manufacturers have about 50 to 200 SKUs per year, and only 10% of them are profitable. In other words, the profit generated by 10% must be filled with 90% of the pits dug. This 10% product is necessarily a high-end product. In the "Internet smart TV manufacturers killing large size, what hidden mystery? The article also highlights that the large-size TV is the most important source of profit for all TV manufacturers. The launch of the 70-inch Xiaomi TV 3 is directed at the 10% profit margin of traditional manufacturers.
Split design will become the new standard TV
Then look back and forth to look at the screen properties of this 70-inch millet TV 3: using the original Japanese imported Sharp 4K screen, which is the only LCD panel produced by the world's only ten-generation LCD panel production line. Sharp Real 4K screen has the flagship TV quality, resolution is up to 3840&TImes; 2160, the resolution is 4 times that of 1080p, with a wide viewing angle of 176°, 6 millisecond response speed, quality and image quality are not to be said. At present, the screen price of TV determines everything. In this multi-screen era, hardware accessories outside the big screen of TV are all standard in the future. The split design of Xiaomi TV 3 also illustrates this point, the screen does not change, the host can be continuously upgraded.
Pan-entertainment entrance for young people
The era of Internet video free is over, and good content is bound to move to the payment model, which is a prerequisite for a good user experience. Xiaomi TV 3 has already achieved 70 inches in size, while the size of ordinary household projections is basically 100 inches to 120 inches, so the millet TV 3 with a price of 9999 yuan has also become a young user. The compromise solution, if there is a breakthrough in the content side, then young users are likely to develop the habit of paying for premium content, which is a good export for the entire ecological construction of Xiaomi.
TV console game or tuyere
Millet TV 3 70-inch built-in MStar 6A928 chip, equipped with Cortex-A17 quad-core 1.4GHz CPU and 4+4 core Mali-760 MP4 GPU, clocked at 1.4GHz, overclocked up to 1.7GHz, equipped with 2GB DDR3 three-channel memory. Can control HD video, large 3D games. Zichao believes that to a certain extent, Xiaomi TV has been actively preparing for the large-scale TV console game market. Just recently, Wang Feng of Langang Online began to lay out this field, created axe technology and developed the Tomahawk game. The host, the future TV console game market, may be a huge vent.
Content and copyright will continue to work
In the past, Xiaomi TV has focused on licensed content partners on the content side, and it is not enough to be unique in content. However, since Chen Hao joined Xiaomi, Xiaomi is obviously trying to strengthen his control over the content. Participating in the film company and investing in video websites, the purpose is actually to go to the content. In 2015, 70 of the 80 over 100 million box office films released in mainland China landed on Xiaomi TV. The content of Xiaomi TV has increased three times compared with last year, and has completely covered movies, music, sports, e-sports, information, games and other content. This year, Xiaomi TV will also strengthen exclusive copyright development in the field of video games.
Xiaomi TV has completed the original sedimentation period
For Internet products, the most difficult time is when you start. For the design of hardware products, it must inherit and innovate, especially the products such as TV. It is the most commonly used product of ordinary people. Xiaomi TV has basically completed the original precipitation period of TV products. Xiaomi co-founder and Xiaomi TV CEO Wang Chuan said: "Through three years, Xiaomi TV not only has the in-depth R&D and design capabilities of the product side, but also completes the construction of content from film and television programs, game software, TV shopping, etc. With the help of a complete ecology, it is possible to speed up the run."
The iron triangle of Xiaomi TV gradually formed
The recent return of Li Wanqiang undoubtedly made the overall structure of the Xiaomi TV system complete the closed triangle. Wang Chuan's products and designs, Chen Hao's copyright and content, Li Wanqiang's film industry and marketing. The three old boys formed the few iron triangles in the millet camp. Such a combination is estimated that the original Lei Jun was never thought of, but the fate is destined to be a relatively perfect combination. In fact, the Internet has developed to the present, and the era of single-handedness has long since passed away. The era of grouping and grouping is the main theme of this Internet era.
The gradual maturity of Xiaomi TV has increased the voice of Internet TV brands. It also hopes that traditional TV manufacturing brands can learn from them and learn from them. The era of mutual industry has arrived. In the year of change, all traditional manufacturing industries have Need to reflect.
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