Having experienced this ups and downs in 2016, “VR first yearâ€, the VR/AR industry has accumulated more precipitation and accumulation in 2017.
2017 has already passed. In this year, major manufacturers have spared no efforts to promote VR into the mainstream market. The VR headlines that were frequently voiced last year have caused the attention of manufacturers and are being solved. The price adjustments have made these high-end devices more intimate. VR/AR is also more integrated with traditional industries and gradually emerged in our daily lives as such devices or technologies. Although VR/AR is obviously not just needed, after this year, we have become more convinced of VR/AR.
On the first day of 2018, VR Net (WeChat public number: VR platform) editors came to take a look at each of the 17 major events in the 2017 VR/AR industry.
Magic Leap's first product finally appeared
This event is ranked first in the VR/AR industry event in 2017 and it can be said that it deserves it. Magic Leap had a demo video cost scandal but still got a round of financing. Just a few days ago, Magic Leap finally unveiled its first product, Magic Leap One. Although it attracted countless trumpet, calling it like Walkman, charging treasure, and folder, but with current technology, it can do this. The level is already quite difficult. Its developer version will be shipped in 2018, and VR editors will wait and evaluate with readers and friends.
The three major mainstream VR heads have cut prices
High prices have always been an important factor limiting the entry of high-end PC VR head phones into the average consumer's home. In 2017, HTC Vive, Oculus Rift and PSVR all lowered their prices. Although there was no change in the hardware configuration, only minor repairs were performed. Small supplements, but at least through lower prices, lower the threshold. As of press time, the prices for the three VR headsets are: HTC Vive priced at 5,488 yuan, Oculus Rift (including Touch) priced at 399 US dollars (about 2600 yuan), Playstation VR boutique package price of 3399 yuan.
Microsoft's MR Series Headline Listing
At the end of last year, Microsoft announced that it would jointly launch MR head displays with five PC makers, Lenovo, Hewlett-Packard, Dell, Asus, and Acer. Samsung, Fujitsu, and 3Glasses also joined the camp. Microsoft's move to make full use of the existing supply chain advantages, a large number of PC industry giants, the introduction of the MR head display is not only content-compatible SteamVR, due to the use of inside-out positioning, and without having to install complex software, in use The convenience in the middle of the game has made other PC VR heads unmatched, and it also has an advantage in terms of price. It is believed that a large amount of supporting content will be available soon.
Apple launches ARkit development platform
During the WWDC developer conference, Apple officially released the ARKit development platform. Immediately afterwards, there was an overwhelming number of articles for those who mainly researched the AR SDK. Apple's influence need not be said, and the number of mobile phones that can support ARKit has been quite scary. After ARKit officially came to the user's mobile phone with the iOS 11 system update, a large number of ARKit-based AR games also appeared in the App Store. ARKit has become the world's largest augmented reality platform. Its CEO, Cook, has repeatedly expressed his opinions on the future of AR technology.
Google Stops Developing Tango to ARCore
Google announced at the end of the year that it will officially shut down its technical support for Tango in March of next year and focus on the new AR development platform ARCore. But just like the Daydream platform, Google ARCore is only applicable to high-end Android phones, and due to fragmentation of the Android system is very serious, how many models can support this technology? The stop of the Tango project is also due to its hardware configuration. And the requirements of sensors are too high, and the support from mobile phone manufacturers is also very limited. From this perspective, there is still a big gap between Google and Apple in the AR field.
Intel can't give up Project Alloy
Intel unveiled this "fused reality" headlamp Project Alloy for the first time during last year's IDF conference, where users can even "seen" their hands with a real camera and interact with the elements of the virtual world with their hands. Helpless because "No hardware partner was found", this project was abandoned by Intel. Intel wants to persuade hardware makers such as Hewlett-Packard or Dell to use Project Alloy's design blueprints to build their own heads. However, these companies do not seem to be interested. Before long, Intel decided to abandon its own AR glasses brand Recon.
Domestic PC VR head new products frequently
HTC and Oculus have no new PC head display product plans, but domestic PC VR head display manufacturers continue to introduce new products, such as small 8K, big friends E3, ants as 2S and 2C, Hypereal Pano and so on. Compared with previous products, the new model has more market thinking and compromises on user habits. For example, the handle is more and more like a Vive handle (in line with the user's habits, and more conducive to content adaptation), head display hardware parameters are also "hanging" Vive and Rift in all aspects. In the domestic B-side market, it is crazy to seize the market share that originally belonged to Vive.
The VR market is surging
After watching the PC head display and then look at the VR one machine, domestic and foreign manufacturers get together to enter this field. Since the VR integrated machine can run without a computer or mobile phone, and the price is lower, the quality of experience is higher than that of a VR eyewear product, and it is more convenient to carry and use. It can be said that it has become the new favorite of the VR device market. In 2017, HTC released Vive Focus, Oculus released Oculus Go and showed a new version of Santa Cruz, PICO released Pico Goblin and Pico Neo CV, Storm Mirror released Matrix, Iqiyi also has a 4K screen VR one machine "wonderful."
Cell phone VR glasses are cold
Mobile phone VR glasses products have been “barbarously growing†in 2015 and 2016. Although the quality of poorly manufactured VR glasses is poor, at least ordinary consumers are aware of the existence of VR technology. In 2017, pre-cooling of VR glasses products, only Google launched the new Daydream View, Samsung launched the new Gear VR, Xiaomi launched Play2, other domestic manufacturers basically eliminated. An example can illustrate this: The source vendors that once sold VRBOX nests in the VR industry group have switched to fingertip gyroscopes and charging treasures.
HoloLens officially sold on the mainland
Microsoft's HoloLens can be said to be the only mixed-use headline at the moment. Although it is expensive and has not been sold to the mainland, it still cannot stop developers and geeks from craving for new technologies. Well, now, HoloLens officially entered the mainland market in May of this year. Although the price is still high, at least it is not necessary to go through the hard sea scouring, and not to check the logistics every day. HuloLens, which is sold at Microsoft Mall and Tmall flagship stores, includes commercial suites and developer versions. In addition, Microsoft also launched the MRPP Mixed Reality Partner Program to promote the development of mixed reality content.
Qualcomm Releases Snapdragon 835/845 Mobile Platform
In March 2017, Qualcomm held the Asia debut conference for the Snapdragon 835 mobile platform in Beijing and officially launched the Qualcomm Snapdragon 835 mobile platform. The Snapdragon 835 is designed to meet the high performance requirements and thermal limitations of the next-generation VR/AR. Value and energy efficiency limits, support for six-degree-of-freedom VR/AR motion tracking based on Qualcomm's self-developed sensor fusion technology, is now available on the Vive Focus and Pico Neo CVs. At the end of 2017, Qualcomm officially announced the Xiaolong 845 mobile platform, which has also been enhanced in the VR/AR immersive experience.
Apple starts to embrace VR
Apple has not officially provided support for VR headsets. During this year's WWDC, the tech giant finally couldn't sit still and announced that iMac Pro will support HTC Vive and release it for the Macbook product line. Set VR-Ready graphics processing unit. At present, these two products are already on the market, I believe we will soon see developers using Mac OS authored VR content. As mentioned above, Apple is making full efforts in the field of VR/AR. Although the price of its equipment is still quite impressive, this is still good news for us as VR/AR practitioners.
Palmer Luckey Leaving Oculus
Calling Palmer Luckey as a gifted teenager is not an exaggeration. Oculus, founded by him, was captured by Facebook for $2 billion in 2014. It is also the beginning of many VR practitioners entering the industry. However, in 2016, Palmer Luckey’s support for Trump’s event was exposed, causing his company to be affected. Palmer Luckey rarely made public appearances. Finally one day came news that Palmer Luckey had already left Oculus. As for the subsequent establishment of Anduril, the official website stated that the research and development of military VR/AR products are the main products, and there is currently no product appearance.
Facebook's first VR social product debut
Facebook officially launched its first VR social application, Facebook Spaces, at the F8 conference in April 2017. In the eyes of Facebook, with Facebook Spaces, VR will no longer be an abstraction, nor will it be a small part of people. Entertain yourself. In addition to Facebook Spaces, there are some vendors who are also fighting in the VR social field. There are BeanVR in China, Altspace, Rec Room, BigScreen and other products in foreign countries. Although the vision is very good, but VR users are few, VR social products there's still a long way to go.
3A Masterpieces Launch VR Edition
If last year's VR field was the most popular VR hardware, then this year's liveliest VR content, especially high-quality 3A VR games such as "Radiation 4VR", "DOOM VFR", "The Elder Scrolls 5: Horizon VR "Wait. Among them, "Radiation 4VR" is the most representative. After launching the Steam platform at the end of 2017, it quickly reached the VR game record with the most online players on the Steam platform. Although the beginning of the line due to the picture BUG harvest a lot of bad reviews, but B community to amend this issue, players can finally happily rub the garbage in VR!
Pokemon GO is finally red
"Pokemon GO" can be said to be very popular when it was just launched. Although many AR practitioners criticize it as not an AR game, it is this game that allows ordinary consumers to know that there is also such a novel gameplay as AR+LBS. After that, there are quite a lot of imitators, even Taobao App. Built a similar game. Of course, Ali products you know, in the end still have to help you spend money to buy. Since entering this year, "Pokemon GO" has finally become red and the number of active users has dropped drastically. It seems that we still have to ponder some new games.
Four Chinese VR films nominated for the Venice Film Festival
At the 74th Venice Film Festival in 2017, the VR unit was set up outside the regular four competition units (main race, Horizon, Venice Day, Future Lion). Among the shortlisted works are four Chinese-language works: "Individual Travel" from Sandman Studio, Pinta Studio's "The Old Man Who Picks Up Dreams", director Shao Qing's "Window" and director Cai Mingliang's work "Home in Lan Ruo Si". This is also the first time that Chinese VR works have entered the international benchmark film festival. I believe that there will be more excellent VR film and television works. The exploration of this new media form will also bring new ideas to the traditional film and television industry.
It is these things that let us see the VR/AR practitioners change their mindset and mentality. Apple, Google, Qualcomm, and Microsoft’s industry giants are making full efforts. Are you still questioning the prospects of the VR/AR industry?
In 2018, we look forward to further penetration of VR/AR into everyday life, into the hands of ordinary consumers and into the mainstream market.
In 2018, VR network (WeChat public number: VR platform) will continue to provide VR/AR industry with fresh information, hot spot analysis, dry goods consolidation, industry reports, etc., so stay tuned!
This article is original by VR net, please indicate VR net and chain back.
We've been around for over 16+ years. We make sure our sound is The Best Sound.
Our products include gaming headset, Bluetooth Earphone, Headphones Noise Cancelling, Best Wireless Earbuds, Bluetooth Mask, Headphones For Sleeping, Headphones in Headband, Bluetooth Beanie Hat, bluetooth for motorcycle helmet, etc
Manufacturing high-quality products for customers according to international standards, such as CE ROHS FCC REACH UL SGS BQB etc.
We help 200+ customers create custom Bluetooth headphones, earbuds, earphones, etc audio products design for various industries.
Customized Headphones, personalized gifts, promotional products custom , Bluetooth Earphones,Best Headphones
TOPNOTCH INTERNATIONAL GROUP LIMITED , https://www.itopnoobluetoothes.com