Since May 11th, the six express delivery companies collectively announced that they had increased their dispatch fees by 0.15 yuan per ticket. This has led to continued high attention from media outlets and bases of various express delivery companies. As soon as the news was announced, the first common response from grassroots outlets was not to "applaud," but rather to be "skeptical." Up to now, the policy of increasing the payment has been implemented for more than two weeks. Shuanglu has also received continuous feedback from the owners and couriers on the WeChat background for the implementation of the increase in the payment. Through research and combing, Shuang Yu believes that the implementation of the increase in the payment of this year's payment is quite different from the initial payment policy. Even after the adjustment of the payment, many outlets have not improved their living conditions, but worse. The implementation of the uppayment policy is inconsistent with the May 11 policy announcement According to the policy of payment increase announced on May 11, six express delivery companies will collectively increase the dispatch fee by 0.15 yuan/ticket, and besides the great world, the other five express delivery companies will collect the fee-bearing face-to-face bills. Then, in the early stage of the implementation of the dispatch on June 1, various express delivery companies again issued notifications of adjustments to the dispatches to different extents, and further adjusted the method and scope of the payment of dispatch fees/surface bills, and so on There are different degrees of difference. At the same time, each express delivery company branch has a certain degree of autonomy in the process of implementing the increase in dispatch fees. The branch will decide to implement different payment policies based on the policies of local city counterparts and the different conditions of the outlets. As feedback from some city outlets: “Looking at peers did not increase prices. Our company previously issued a notice that it has risen. It has not gone up yet.†"Our outlets' original bills have been higher, so this time they haven't been raised. Those who originally had low bills have risen this time." Actual payment is implemented, Vientiane 1, notice up, really up What is worth celebrating is that there are indeed some express delivery network outlets that have achieved an increase in the dispatch fees, such as some outlets such as Yuantong, Shentong and Baishi. This is undoubtedly a gratifying event for the distribution of outlets. However, as for the receiving outlets, since the competition in the e-commerce market is still fierce, once the price increases by the own company, the customer may immediately turn to other express delivery companies, so it is difficult to pass on the rising delivery costs to the customers, which also results in a loss of some of the receiving outlets. Profit. Whether or not the express delivery company can insist on the implementation of the rising payment will not only depend on the determination of the headquarters on the matter, but also can withstand the pressure from the receiving outlets/cities as well as the key to the success of the increase in the payment. 2, said that rose but did not rise There are more network feedbacks. Although there is an increase in news fees, no fees have been paid. "I can only see the wind, but I can't see it!" "Want to always ask where this Maowu went? News reports, everyone knows, but where did the money go?" Since the outlets are at the grassroots level and the increase in the current payment is not significant at only 0.15 yuan/ticket, many outlets have not followed the bottom line to understand why they did not rise. According to the observations of Shuanglu, the payment has been said to have risen, but there are three main reasons for the lack of upward movement: 1) Some of the express delivery companies have adjusted their payment policy, that is, they do not increase their fees. Some express delivery companies, for example, did not increase their dispatch fees. However, the increase in surface bills was partly based on the method of returning shipments. At the same time, there was a way to adjust the payment structure by raising the basic fees and lowering the assessment fees. However, the total fee was paid. The amount is unchanged. Therefore, for these express delivery companies, they will not feel the increase in the payment; 2) Local express delivery companies are in a wait-and-see mode, and local fees have not risen. The implementation of the payment will be executed by the branch company, and the local branch will decide whether to increase the payment according to the conditions of the local market. If other express delivery companies are unable to move, the express delivery company branch may be able to simultaneously withhold this part of the payment, so as to maintain the "consistent" with the market. 3) The implementation of the increase in the payment has not been implemented into a three-tier network contractor. Due to the existence of the franchisee’s retention of the subcontractor’s payment, the subcontractor’s payment is mainly implemented in one or two outlets, that is, at the headquarters of the headquarters or branches, and it is difficult for the third-tier outlet contractor to enjoy the payment. To the increase in the payment of welfare. "Payment fees have already basically been divided up at the first-tier outlets. The following is basically nothing. Whatever the income from sending money is a bad check." 3, no ups and downs The payment has not risen. Instead, it has dropped. This is the most chilling point for grassroots outlets, and it affects the trust of the grassroots outlets to the headquarters. According to the understanding of the two companies, the increase in the payment of individual city express delivery companies has not yet been put in place, the local city express delivery companies implement the policy to implement the downward adjustment of the payment, which is far from the expected payment policy of the grassroots outlets, and it is also based on The survival and development of difficult networks have added to the burden. "We were telling jokes again. Where did the fees go? We didn't make up for Liao's compensation, but we still had to drop 3 bales in the region." "The rising payment has not been put in place at all. It immediately sent a notice to lower the 5 cents to send a fee. This is a matter for headquarters to give." 4, up and down According to the feedback from some city outlets, its payment actually rose on June 1st, but after that, the branch suddenly stopped sending fees. Repeated policies not only make it difficult for outlets to trust the company's policies again, but also make some outlets that have sent couriers to pay fees to be passive. "No. 1 did rise to yesterday, but today it is down again because the peers have not risen." "We did rise on June 1st, but yesterday's urgent notice of the down payment was a pit." "Suddenly, the company's fees don't increase for us. So what should we pay for the courier?" Why is it so difficult to raise the fees? Although the initial increase in the payment of this time, the six express delivery have unified the pace, but after the implementation, there have been various situations. In the final analysis, the reason is due to market competition. In the current e-commerce market, the unit price is as low as 3-5 yuan, and a courier company quits. There are other express delivery companies rushing to do business. The rise in payment will lose the most fundamental market foundation, ie, who will rise first and who will die first. The express company’s headquarters’ commitment to capital market profits, and the fact that the receiving market has risen by a certain percentage of its performance targets, may inevitably lead to modest compromises when faced with market challenges.