According to a report by Kanalys, an independent analyst firm in Singapore, the smartphone market in India has finally changed. Canalys reports that Xiaomi’s shipments exceeded Samsung in the fourth quarter and became India’s intelligence. The first place in the mobile phone market. However, Samsung did not agree with this report. According to the report of Canalys, Xiaomi shipped 8.2 million units in the fourth quarter of October-December. Despite an annual increase of 17%, Samsung failed to maintain its lead and only 7.3 million smartphones took second place. The top two suppliers currently occupy more than 50% of India's smart phone market, with market leader Xiaomi accounting for 27% and Samsung ranked second with 25%. Canalys said that Samsung and Xiaomi, Vivo, Oppo and Lenovo are among the top five in India. The company estimates that with the quarterly decline of suppliers and channel partners after the boom in the third quarter, India’s smartphone shipments totaled less than 30 million units, and the overall market grew by only 6%. Ishan Dutt, an operator research analyst, said: “Millet’s persistence has already paid off.†Dutt said: “Millet entered the Indian market three years ago and the results achieved today are commendable. He believes that a variety of factors contributed to the growth of Xiaomi. The key to its success is to give India a high degree of autonomy. In Xiaomi's Indian operations, channel strategy, marketing, and product localization are already evident. “ Samsung's failure has been due to its lack of attention to the needs of low-cost consumer products. “It has not been able to win cost-conscious consumers, losing to market share in the market segment of 240 US dollars for a quarter in a quarter, to millet. Although Samsung has the ability to provide better profits and funds for the channel, but consumption The demand for Samsung devices has been weak, but due to its strong retail business, the company has superior R&D capabilities and better supply chain control capabilities.The championship battle between Xiaomi and Samsung will continue until 2018, Samsung It will readjust its low-cost product portfolio and work hard to restore its ideal position in the minds of Indian consumers." In response, a Samsung spokesperson said: “Samsung is the number one smartphone company in India. According to GfK, which has long tracked the final consumer sales, Samsung’s market share was 45% in the past November. At 40%, Samsung is an all-round player, leading the smart phone business in every segment of the Indian market in 2017. More importantly, Samsung is the “most trusted†brand in India.We have no dispute. Leadership is due to the love and trust of millions of consumers in India. " Interestingly, history is always surprisingly similar. As early as 2015, Samsung has taken a similar statement. Earlier Canalis said that Micromax has become India's largest smartphone manufacturer. Samsung also quoted Gfk's data at the time and stated that it has a 40% share of the Indian smartphone market. Asim Warsi, vice president of mobile business marketing at Samsung Electronics India, said at the time that “We continued to lead the market with innovative and exciting products throughout 2014. Our share of the smartphone market this year was 35.7%, more than second place. Doubled, and our sales accounted for 40.2%, which is more than four times that of the second. GfK data is based on actual retail sales data for more than 50,000 population cities. The success of Xiaomi in India will have a far-reaching impact on its global strategy and greatly boost its overseas ambitions. A large number of businesses in the world's two largest smartphone markets will establish confidence in partners and future investors. "But the growth in 2018 will be difficult to achieve," Doshi added. "As Xiaomi's market share in India has reached saturation, the Chinese market continues to shrink. Moreover, as Xiaomi's smartphone business begins to expand in other countries, it must face slower growth expectations." Xiaomi’s internationalization business has achieved remarkable results. It is reported that Xiaomi’s products have entered more than 60 countries in the world and ranked in the top five in 15 countries. According to Lei Jun, Xiaomi has entered the European market and is formulating a timetable for entering North America. Globalization will be rolled out globally. IDC’s latest quarterly smartphone data shows that millet millet India’s growth rate was approximately 300% compared to the same period of last year, becoming India’s largest handset brand in the third quarter of 2017 and the fastest growing smart phone brand in the Indian market. In addition, the latest report of research company GFK shows that in the past October, Xiaomi’s market share in the Ukrainian market has risen to 17%, an increase of 102% year-on-year. In Belarus, Xiaomi has been the market leader for the fourth consecutive month, with over 30% in July, August and September.