With rising public income and an improved standard of life, a new wave of consumption upgrading is sweeping across various industries. More consumers are now prioritizing quality of life, and the air conditioning market is no exception. Since 2017, there has been a growing trend in the consumer market focusing on health, comfort, and smart technology. Air conditioners have evolved beyond just temperature control, incorporating features like intelligent hardware, self-cleaning functions, and enhanced air purification.
In terms of health, the target audience has expanded to include children, pregnant women, and the elderly—groups that require more attention to indoor air quality. This shift has pushed manufacturers to develop air conditioning systems that offer a comprehensive and comfortable user experience.
On March 19th, Hisense Air Conditioning launched its “Honghai Action†comfort frequency conversion initiative in Qingdao, collaborating with the China Household Electrical Appliances Research Institute to release the White Paper on Comfortable Frequency Conversion in the Air Conditioning Industry. The paper outlined six stages of development in China's air conditioning industry, from basic cooling needs to advanced intelligent systems.
Among the innovations, the third-generation comfort frequency conversion air conditioners, such as the Hisense Male God X model, stand out. These units feature intelligent temperature and humidity control, allowing users to manage both elements for optimal comfort. The 360° rotating air supply technology enables customized airflow patterns, creating either "wind blowing people" or "wind avoiding people" modes depending on user preferences.
Additionally, the product includes smart body sensing and dual cleaning functions for both indoor and outdoor units, significantly enhancing user satisfaction. According to Wang Yunli, General Manager of Hisense Air Conditioning, the company believes that modern consumers need air conditioners that can intelligently control temperature, humidity, cleanliness, and airflow for a more holistic experience.
The Hisense Male God X also features a smart human-sensing camera, allowing users to control the unit through gestures without the need for a remote. This innovation addresses the challenge of elderly users who may find traditional smart home devices difficult to use.
As the Chinese air conditioning industry moves toward rapid transformation, high-quality, differentiated products will be key to future success. With increasing consumer recognition of the importance of comfort and health, some industry experts believe that third-generation comfort frequency conversion products, like the Hisense Male God X, could become the next major breakthrough in air conditioning technology.
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