Set-top boxes are struggling to survive, who should be eliminated within one year?

The direct result of the experience brought about by new technologies and technologies is the upgrading of consumption. In the wake of the wave of Internet TV, traditional TV is somewhat scary, but I think that the most feared should be the traditional TV set-top box.

From a few years ago, market judgments came to the conclusion that the set-top box market is actually only a transitional market and will eventually be replaced. In particular, the increasing popularity of Internet TV, the set-top box's mission will be completed in the next 20 years and the same as the previous BP industry out of the market.

Annoying advertisement

Write this, you must Tucao. Because people are lazy, they haven't stopped Gehua Cable.


Then the problem came -

Advertising is the product of a market economy. Businesses rely on it to increase sales, consumers rely on it to make choices, and operators get revenue because of it. Reasonable and appropriate advertising is acceptable to people. However, the use of channel monopolies forcibly inserts advertisements to allow consumers to “look without looking,” and there is suspicion of strong buying and strong sales, which is disgusting.

"Tibetan" advertising in Gehua set-top box is just like this - you can't think of TV ads, you can switch channels, you think that the advertisements on the website can be turned off by eyes, and the ads for set-top boxes can be built into the software. Users can't cancel through their own actions. Avoid inevitable.


The most terrible thing is that at the time of booting, there are no three minutes. The TV is dead and it is replaced.

Trapped content

The selection of traditional set-top boxes is relatively simple. The source of the film can only be selected in the set-top box. If the source is not updated, you cannot watch it. The most important thing is that you need to collect fees every month.


Last year, the SARFT announced the launch of the first batch of 81 illegal applications to be screened, and the list of well-known software such as the live broadcasting, the Himalayan, and Panda listening. At the same time, the SARFT issued another ban on Internet TV and TV boxes and asked seven licensees to check and correct themselves against the four points that included “The TV and the box cannot be installed via the USB port”.

With various tosses and limitations of the platform itself, content is becoming smaller and smaller than Internet TV, and users' choices are getting smaller and smaller.

Troublesome operation

Between the set-top box and the TV, in addition to the card inside the box.


In the actual operation process, we will find that in the process of using the set-top box: Turn on the television to use the TV remote control, watching the program but also use the remote control of the set-top box; TV to plug the power cord, set-top box also plug the power cord, A cable box is connected to the set-top box, and there is a connection between the set-top box and the TV!

In this fast-paced era, this is already a sign of lagging behind society.


In addition to the most unbearable eye of advertisements for rape, there is nothing to be said.

Smart TV/box information can focus on smart TV information network sofa butler (http://), China's influential TV box and smart TV website, providing information, communication, TV boxes, smart TVs, smart TV software, etc. Answering questions.