Text / newspaper special contributor Qiu Jianwei
Twenty years ago, under the spring breeze of reform and opening up, the people of the ancient towns worked hard to create the lighting industry. 20 years later, the 478,000-square-meter southern border town gathered more than 5,700 lighting and related supporting enterprises, and “the ten-mile street merchants gathered together†With the grasp of opportunities, firm ideas, dedicated spirit and pragmatic style, Guzhen people wrote a "spring story" - creating a "Chinese lighting capital".
With the accelerated flow of industrial capital, the rapid concentration of competitive brands, the new round of industrial transfer in China, and the rapid development of brand enterprises that rely on the “three highs†(high starting point, high technology, and high talents), the policy of regional industrial clusters The medium- and long-term influencing factors such as environmental competition and coordination are rising, and the entrepreneurial optimization and sustainable development of Guzhen are facing new opportunities. At the same time, industrial clusters such as Guzhen are preferential in economic policy, intellectual property rights, anti-dumping, scientific and technological informationization, and human resources. Soft competitiveness areas such as regional brand culture will face enormous challenges.
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The core competitiveness of “Lights†is urgently needed. The competitiveness of any economic unit in the world is composed of two major factors: hard competitiveness = product + market + capital + land + labor; soft competitiveness = culture + system + manpower Resources + technology innovation + model influence.
Lighting industry management involves industry competition analysis, industry chain supply and demand transaction intelligence collection, brand and market strategy formulation, management and leadership strategy, industrial worker stability index and engagement improvement, professional managers' professional ethics system construction, brand and market business model The soft power of comparison and marketing competition mode optimization, these soft powers are currently lacking in the ancient town. In addition, the ancient town still lacks the research and analysis departments or institutions of the competitive structure of the global market. It is also impossible to use the informational knowledge to protect the industry, and it is more difficult to achieve the high value-added benefits from a single homogenization and low-level price scale competition. And high quality shifts.
For a long time, the lack of talent resources and the lack of intellectual property competitiveness are the biggest concerns of the “lightsâ€. The rapid industrial development needs, the need for the lighting industry art and management business school and the professional system of training and consulting institutions to support, in order to get rid of the development model is the same, thousands of managers are unstable each year.
"Lights" must also consider changing the "selling lights is not as good as renting a store". The return on the operation of the non-lighting resources of the red fire (do not make lights only earn the money of the lamp people), not only lure people outside the industry, but also many brands who insist on sticking to the brand for 20 years can hardly resist the temptation to put capital energy on the rent shop. The so-called "diversification" shift, as a result, the main business of lighting itself has stagnated and even declined year by year. At the same time, the operating environment under the high cost and pressure of the manufacturing base has forced many of the growing lamps to move to the periphery to survive.
At the same time, the "Lights" lighting museum, library, senior experts (professional managers) salon club, various forums, high-level activities of theme exchanges will enhance competitiveness and cohesion.
"Lights" needs to strengthen five kinds of forces. The first kind of power will never stop and coordinate development. "Developing the lamp industry and consolidating the status of the lamp capital" can be seen from the "high starting point and wide capacity" conceived by the government. A high starting point can be understood as a project that develops high-tech content, large brand value-added, good market prospects, strong driving force, low energy consumption and less pollution; wide capacity is the leading focus of the industry, and the concentration of support has a major impact on the overall situation. A specialized and personalized lighting enterprise with high industrial relevance, strong driving force and new economic growth point.
The second kind of accurate industry positioning 162 famous industrial clusters around the world, never to measure its long-term comprehensive competitiveness by the number of enterprises, such as Sweden's four industrial regions, Germany Baden Machinery Manufacturing Zone, India Bangalore Software Cluster, Taiwan Regional Hsinchu Industrial Park, Suzhou Singapore Industrial Park, etc., its competition index mainly observes whether it has the cohesive resources and capital, the polymerization industry, the professional division of labor, and interdependence to support the creation of the overall regional brand. "Luandu" should seize the opportunity of the country to develop modern manufacturing industry and take a new road to industrialization. Combine its own good industrial foundation to find the "selling point", reorganize the advantages of brand, information and technology, integrate the production and government, and drive the development of the lamp enterprise. It reflects the high-grade and high-grade of "lights" and forms the core competitiveness of new lights.
The third strength industry culture experience from Silicon Valley to Zhongguancun shows that the sustainable development of any industrial group needs to be supported by its compatible industrial culture. The ancient town needs to guide the overall values ​​and competition ethics in the industrial zone, build a credit system and establish excellent entrepreneurial spirit, advocate a managerial style that dares to innovate and be brave, and cultivate a lofty professional concept of professional loyalty rather than corporate loyalty. At the same time, the ancient town also has to write the development history and touching stories of the "lights", and carry forward the spirit of "first step" of the "lights" people, and will surely encourage the follow-up elites.
Foundry and perfect industrial service system, systematization from manufacturing environment, business policy, human resources, brand communication, market information, technology development exchange, legal quality, consumer communication, media and management consulting, corporate strategic value risk avoidance and assistance In order to improve the creation of a unique "four high" (high standard, high quality, high speed, high efficiency) "lights" large service industry new system, share the soft value chain to maintain or build a similar follow-up opponent Competitive barriers.
The fourth kind of power professional history gives the "lights" an unavoidable mission: to cultivate and reserve high-end expert talents with a global perspective, familiar with industrial clusters and strategic corporate scale, and able to formulate competitive strategies. Industrial competition is the competition of enterprises within the jurisdiction. Enterprise competition is the competition of entrepreneurs (professional managers), but it must lead the strong group of elites within the cluster. Its industrial navigators must have long-term leadership with continuous strategic thinking. group.
The fifth kind of power brand carrier company relies only on Op, Huayi, Shengqiu, Pacific, Oriental, and Kaiyuan. It is still difficult to fully represent and reflect the overall industrial spirit of “Lightsâ€. Moreover, the sharing of the scale structure, brand common values, competitive conduct, influence and consumer association, collaborative alliance concept and spiritual resources between these enterprises, it is still necessary to integrate and reorganize with the concept of the lamp, to pass the case. The focus of the brand reflects the light of the "lights" king. In addition, Zheshang, Huishang, Yueshang, Yishang, and overseas merchants, after gathering together and being inclusive, hammered out the new customs and culture of the industrial area. These forces will surely grasp the new pattern of promoting small trees. In the rapid setting, the result is a large and strong development model, which concludes and builds the model of the main brand of the "World Light Capital"!
In short, inferred from the development trend of domestic industrial clusters, through the above five kinds of forces, emancipate the mind and optimize the industrial structure, “Lights†will gradually converge with the internationalized professional cluster strategic model to optimize innovation: innovative integration, high-level planning, high At the same time, we will continue to optimize the display layout of the “Lights†exhibition street and beautify the town appearance, so as to enhance the wealth creation of merchants, promote the development of lamps and promote industrial upgrading.
The "lights" from "manufacturing" to "creation" has changed the world's attention. However, the macroeconomic situation and the market competition environment have undergone profound changes, the international environmental economic globalization has accelerated, and the world industrial structure The adjustment has been fully carried out; domestic M&A has been continuously upgraded, and independent innovation has become the main driving force for the development of the world economy. "Lights" will inevitably leap to the "creation of ancient towns" from product assembly to product manufacturing. This leap is an international model model that promotes industrialization with informationization, promotes informationization with industrialization, high technology, high economic efficiency, low resource consumption, low environmental pollution, and full use of human resources.
From the perspective of creating the model competitiveness of the lighting industry, we have made great efforts to improve the quality, and have cultivated a group of international famous brands of “name, excellent and specialâ€, and cultivated a batch of independent intellectual property rights, independent brands, monopoly scale and The internationally competitive light enterprise will finally break through the marginal limit of the development of the world industrial cluster and realize the majestic grandeur of the "world lights" in the industry!
Editor in charge: Lu Zuhui layout design: Liu Wen Art Director: Peng Anjun
Twenty years ago, under the spring breeze of reform and opening up, the people of the ancient towns worked hard to create the lighting industry. 20 years later, the 478,000-square-meter southern border town gathered more than 5,700 lighting and related supporting enterprises, and “the ten-mile street merchants gathered together†With the grasp of opportunities, firm ideas, dedicated spirit and pragmatic style, Guzhen people wrote a "spring story" - creating a "Chinese lighting capital".
With the accelerated flow of industrial capital, the rapid concentration of competitive brands, the new round of industrial transfer in China, and the rapid development of brand enterprises that rely on the “three highs†(high starting point, high technology, and high talents), the policy of regional industrial clusters The medium- and long-term influencing factors such as environmental competition and coordination are rising, and the entrepreneurial optimization and sustainable development of Guzhen are facing new opportunities. At the same time, industrial clusters such as Guzhen are preferential in economic policy, intellectual property rights, anti-dumping, scientific and technological informationization, and human resources. Soft competitiveness areas such as regional brand culture will face enormous challenges.
The core competitiveness of “Lights†is urgently needed. The competitiveness of any economic unit in the world is composed of two major factors: hard competitiveness = product + market + capital + land + labor; soft competitiveness = culture + system + manpower Resources + technology innovation + model influence.
Lighting industry management involves industry competition analysis, industry chain supply and demand transaction intelligence collection, brand and market strategy formulation, management and leadership strategy, industrial worker stability index and engagement improvement, professional managers' professional ethics system construction, brand and market business model The soft power of comparison and marketing competition mode optimization, these soft powers are currently lacking in the ancient town. In addition, the ancient town still lacks the research and analysis departments or institutions of the competitive structure of the global market. It is also impossible to use the informational knowledge to protect the industry, and it is more difficult to achieve the high value-added benefits from a single homogenization and low-level price scale competition. And high quality shifts.
For a long time, the lack of talent resources and the lack of intellectual property competitiveness are the biggest concerns of the “lightsâ€. The rapid industrial development needs, the need for the lighting industry art and management business school and the professional system of training and consulting institutions to support, in order to get rid of the development model is the same, thousands of managers are unstable each year.
"Lights" must also consider changing the "selling lights is not as good as renting a store". The return on the operation of the non-lighting resources of the red fire (do not make lights only earn the money of the lamp people), not only lure people outside the industry, but also many brands who insist on sticking to the brand for 20 years can hardly resist the temptation to put capital energy on the rent shop. The so-called "diversification" shift, as a result, the main business of lighting itself has stagnated and even declined year by year. At the same time, the operating environment under the high cost and pressure of the manufacturing base has forced many of the growing lamps to move to the periphery to survive.
At the same time, the "Lights" lighting museum, library, senior experts (professional managers) salon club, various forums, high-level activities of theme exchanges will enhance competitiveness and cohesion.
"Lights" needs to strengthen five kinds of forces. The first kind of power will never stop and coordinate development. "Developing the lamp industry and consolidating the status of the lamp capital" can be seen from the "high starting point and wide capacity" conceived by the government. A high starting point can be understood as a project that develops high-tech content, large brand value-added, good market prospects, strong driving force, low energy consumption and less pollution; wide capacity is the leading focus of the industry, and the concentration of support has a major impact on the overall situation. A specialized and personalized lighting enterprise with high industrial relevance, strong driving force and new economic growth point.
The second kind of accurate industry positioning 162 famous industrial clusters around the world, never to measure its long-term comprehensive competitiveness by the number of enterprises, such as Sweden's four industrial regions, Germany Baden Machinery Manufacturing Zone, India Bangalore Software Cluster, Taiwan Regional Hsinchu Industrial Park, Suzhou Singapore Industrial Park, etc., its competition index mainly observes whether it has the cohesive resources and capital, the polymerization industry, the professional division of labor, and interdependence to support the creation of the overall regional brand. "Luandu" should seize the opportunity of the country to develop modern manufacturing industry and take a new road to industrialization. Combine its own good industrial foundation to find the "selling point", reorganize the advantages of brand, information and technology, integrate the production and government, and drive the development of the lamp enterprise. It reflects the high-grade and high-grade of "lights" and forms the core competitiveness of new lights.
The third strength industry culture experience from Silicon Valley to Zhongguancun shows that the sustainable development of any industrial group needs to be supported by its compatible industrial culture. The ancient town needs to guide the overall values ​​and competition ethics in the industrial zone, build a credit system and establish excellent entrepreneurial spirit, advocate a managerial style that dares to innovate and be brave, and cultivate a lofty professional concept of professional loyalty rather than corporate loyalty. At the same time, the ancient town also has to write the development history and touching stories of the "lights", and carry forward the spirit of "first step" of the "lights" people, and will surely encourage the follow-up elites.
Foundry and perfect industrial service system, systematization from manufacturing environment, business policy, human resources, brand communication, market information, technology development exchange, legal quality, consumer communication, media and management consulting, corporate strategic value risk avoidance and assistance In order to improve the creation of a unique "four high" (high standard, high quality, high speed, high efficiency) "lights" large service industry new system, share the soft value chain to maintain or build a similar follow-up opponent Competitive barriers.
The fourth kind of power professional history gives the "lights" an unavoidable mission: to cultivate and reserve high-end expert talents with a global perspective, familiar with industrial clusters and strategic corporate scale, and able to formulate competitive strategies. Industrial competition is the competition of enterprises within the jurisdiction. Enterprise competition is the competition of entrepreneurs (professional managers), but it must lead the strong group of elites within the cluster. Its industrial navigators must have long-term leadership with continuous strategic thinking. group.
The fifth kind of power brand carrier company relies only on Op, Huayi, Shengqiu, Pacific, Oriental, and Kaiyuan. It is still difficult to fully represent and reflect the overall industrial spirit of “Lightsâ€. Moreover, the sharing of the scale structure, brand common values, competitive conduct, influence and consumer association, collaborative alliance concept and spiritual resources between these enterprises, it is still necessary to integrate and reorganize with the concept of the lamp, to pass the case. The focus of the brand reflects the light of the "lights" king. In addition, Zheshang, Huishang, Yueshang, Yishang, and overseas merchants, after gathering together and being inclusive, hammered out the new customs and culture of the industrial area. These forces will surely grasp the new pattern of promoting small trees. In the rapid setting, the result is a large and strong development model, which concludes and builds the model of the main brand of the "World Light Capital"!
In short, inferred from the development trend of domestic industrial clusters, through the above five kinds of forces, emancipate the mind and optimize the industrial structure, “Lights†will gradually converge with the internationalized professional cluster strategic model to optimize innovation: innovative integration, high-level planning, high At the same time, we will continue to optimize the display layout of the “Lights†exhibition street and beautify the town appearance, so as to enhance the wealth creation of merchants, promote the development of lamps and promote industrial upgrading.
The "lights" from "manufacturing" to "creation" has changed the world's attention. However, the macroeconomic situation and the market competition environment have undergone profound changes, the international environmental economic globalization has accelerated, and the world industrial structure The adjustment has been fully carried out; domestic M&A has been continuously upgraded, and independent innovation has become the main driving force for the development of the world economy. "Lights" will inevitably leap to the "creation of ancient towns" from product assembly to product manufacturing. This leap is an international model model that promotes industrialization with informationization, promotes informationization with industrialization, high technology, high economic efficiency, low resource consumption, low environmental pollution, and full use of human resources.
From the perspective of creating the model competitiveness of the lighting industry, we have made great efforts to improve the quality, and have cultivated a group of international famous brands of “name, excellent and specialâ€, and cultivated a batch of independent intellectual property rights, independent brands, monopoly scale and The internationally competitive light enterprise will finally break through the marginal limit of the development of the world industrial cluster and realize the majestic grandeur of the "world lights" in the industry!
Editor in charge: Lu Zuhui layout design: Liu Wen Art Director: Peng Anjun
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