A Wenzhou boss engaged in traditional labor-intensive enterprises, facing the technological monopoly of international giants, and the pursuit of domestic peers for many years, resolutely turned the focus of his career to high technology. Surprisingly, it took him more than a year to let the high-power LED technology developed by the fourth-generation light source break through the encirclement and cause domestic and international attention. The University of California, Optoelectronics experts gave this evaluation: If the invention of LED point light source in the world is in Japan, then the breakthrough of LED surface light source is in Wenzhou, China.
I usually like to wear a suit. I don’t talk loudly. The humility and smile of Zhu Jianping seems so calm. People doubt that words like impulsiveness or adventure should have no fate.
Zhu Jianping is a person who loves his party. In 1982, showing the early spring climate of the Chinese economy, Zhu Jianping resolutely set up a shoe factory called Lillis and began to live as a boss. For more than 20 years, he has been completely ignorant. He only changed the positioning of product sales to international trade in 1997. Today, the company's annual export volume has remained above 200 million yuan. Lalique has also become a well-known enterprise in China. Why did Zhu Jianping, who is in middle age, plunge into the field of high-tech products in a blink of an eye? The story is undoubtedly intriguing.
Transforming from traditional footwear
"The dissatisfaction with the status quo can always make people think of change, otherwise people will become a troubled machine." Zhu Jianping said.
Because Lai Lisi footwear industry belongs to the traditional labor-intensive industry and is restricted by the characteristics of the industry itself, the company does not have its own unique killer to seek development, and it is difficult to further enhance it. In addition, the lack of land, lack of labor, and lack of talents The confusion, the enterprise is like "Wang Xiao Er New Year", one year is not as good as one year.
Zhu Jianping is a person who does not show the dew. Since 2003, he has made a few secret investments, both success and failure, but he always feels that he has not found a real use. Although the footwear industry is not the most ideal industry, Zhu Jianping has always been reluctant to give up. In the end, he decided to open up a front line that is completely different from the shoe company.
It is impossible to mention Zhu Jiansheng, the youngest nephew of Zhu Jianping, the boss of Dasen Shoes. He and Zhu Jianping also realized that the future competition is more brainpower competition. In the final analysis, it is the competition of talents. The two hit it off. In 2003, they made a bold move: together they invested in the establishment of Zijin College of Nanjing University of Science and Technology, with an accumulated investment of more than 200 million yuan. The school is a two-institution, covering more than 600 acres, with more than 20 departments, enrolling more than 2,000 people each year.
It’s really hard to get it. After knowing a university professor, high-tech information flies like a snow flake. It’s dizzying. Which project should I choose to develop? Zhu Jianping believes that the appropriate objectives should have the following characteristics: First, the scientific and technological content is higher than the world's common level; second, the added value is high; third, the product has broad market prospects; fourth, the industrial chain is perfect; Environmentally-friendly industries advocated. His requirements are so high, so demanding, what kind of project is what he is looking for?
The optoelectronic industry is what it is!
One day in the spring of 2006, Zhu Jianping learned about LEDs during a chat with a professor during Zijin College. When he was chatting with a professor, he was known as LED (the short name of LED, which has the advantages of energy saving, environmental protection, long service life and good seismic performance. The recognized "fourth-generation green lighting source" product will be the trend in the future. At that moment, he moved his mind and felt it was it! However, to start in the optoelectronics industry, where should we start?
The three letters of the LED from the beginning of the day not only let him remember, but also let him always hang on his mouth. When he met with his cousin who worked in the Nanjing government department, he couldn't help but talk about LED. I didn’t expect to read the postgraduate cousin’s mysterious smile abroad. He said: “You are looking for the right person. Frank.G.Shi, a tenured professor at the University of California, has more than 10 years of research on LED technology. I have had many years of friendship with me. Coincidentally, he happened to be in Nanjing these days, and I will come to you."
Zhu Jianping was overjoyed and met with Frank.G.Shi on the following day. The two sides voted very well. Zhu Jianping made a decision: hire him and his research and development team as the company's technical consultants. According to Frank.G.Shi, LED lamps are 80% more energy efficient than incandescent lamps, 30% more energy efficient than energy saving lamps, and 20% more energy efficient than fluorescent lamps. Through experimental comparison and analysis, the 120-watt LED lamp has the same brightness as the 400-watt high-pressure sodium lamp. Due to its unique advantages and advanced nature, LED has been widely used in international fields in recent years, such as bright engineering, special lighting, decorative lighting, road lighting, medical and other fields, especially with the promotion of solar photovoltaic technology. LED technology with a natural matching advantage has gained wider use of space.
At the same time, China has included the LED industry in the 11th Five-Year Plan, and the LED industry has received key support and development. In June 2003, the “National Semiconductor Lighting Project†was officially launched, and the construction of an industrial base was launched. With the deepening of the national special promotion LED lighting project, the application range of the LED industry will continue to expand and the market prospect will be broader.
After Zhu Jianping returned to the temperature, he immediately handed the Lillies shoe industry to his lover and professional manager. In May 2006, he also pulled up a team and devoted himself to the business he called a “happy journeyâ€. In October of that year, Zhejiang Juguang Technology Co., Ltd. was established (later changed the “Gianguang†to “Concentration†to better conform to the characteristics of the product).
"Adventure" is a success
In fact, Zhu Jianping’s move is very risky. Once the unsuccessful deficit will be tens of thousands of yuan, or even more. At present, there are dozens of national counterparts in the field of LED research, and some have studied the time of three or five years. The results are often not obvious, let alone the technological monopoly that breaks through the international giants.
Zhu Jianping is an optimist and willing to accept the baptism of failures once and for all. As far as the company has only three scientific researchers, Zhu Jianping himself is a mechanical machine. He also feels strange. If he does not go in and try to be a layman, once he goes in, he will gradually feel a sense of openness and discover various resources through various channels. Gradually developed. In addition to the Frank.G.Shi-based R&D team as a technical consultant, later, the famous American chip manufacturer Purui Optoelectronics Co., Ltd. provided comprehensive technical cooperation; Taiwan's largest chip manufacturer, Taiwan Jingdian Group, engaged in technical exchanges and cooperation. In addition, as the manager of the Zijin College of Nanjing University of Science and Technology, he is able to take advantage of the university's scientific research strength (the current academician of Nanjing University of Science and Technology, 130 professors, 940 professors, associate professors) at any time to cooperate with the company's research and development work; Professor Zheng Yurong's optical design team is working together to continuously develop LED optics...
Faced with the complexity of technology, Zhu Jianping invested 70 million yuan as the starting capital for the first time. Measuring the success of a product is to break the technological monopoly of international giants. He has made Philips in the Netherlands and Osram in Germany a target of competition. The goal is to have independent intellectual property rights and world leading level.
In August 2007, the company completed 21 patent applications in one fell swoop, 2 of which were international leading technologies, which made Zhu Jianping put down the stone in his heart.
Speaking of the day of May 5, 2007, he is still excited. At 5 o'clock that afternoon, more than 30 researchers conducted team research in the laboratory as usual, and Zhu Jianping also personally participated. At this time, several people suddenly shouted: the light source is different! Everyone looks around, and sure enough: all the light sources in the world are lit up on the spot, and the light source in front of them is the surface light, filling the world blank! On June 5, the company applied for a patent. After a while, the information from Beijing was definitely a new invention. That night was the night when Zhu Jianping had fallen into the most fragrant since he joined the high-tech.
Philips, Purui Optoelectronics, Jingdian Group and other internationally renowned optoelectronic companies have expressed their urgent desire for cooperation after learning about the patented technology of concentrating company. They have visited the company many times and the company's development can be described as one step.
a bright road ahead
Products determine the fate of a business. In the process of Zhu Jianping taking reporters to visit new products, all kinds of new products are amazing: an intelligent product specially used for tunnel lighting - when the car enters the tunnel, the lights in front of the 100 meters will automatically light up, after the car It can also automatically turn off the power, which can save a lot of electricity in one day. There is also a street lamp called Xiao Sun that is 150 watts. It is so glaring that people who visit can't directly look at it. The brightness is higher than the usual 400 watt sodium lamp, and the brightness can be adjusted after 12 o'clock in the evening to play the role of secondary energy saving. There is a kind of patented material specially used for billboards. Zhu Jianping introduced: During the day, after sunshine, it will light for a few hours at night; when it can't emit light, the LED will then shine, after a few hours of illumination, the power is naturally turned off, then The new energy makes it glow for free.
At the end of last year, the first batch of street lamps in Longwan District of Wenzhou City was the first outdoor lighting products of the company. Nowadays, the people who ask for agents in China are coming, and Zhu Jianping, who can be cautious, only signs the contract of intent. He said: The price of new products and ordinary products is similar, and there is no fear of no market. Now it is necessary to set the sales strategy first, including logistics, talents, etc. The project needs to be further strengthened. The goal this year is to merge several peers and establish a group in the second half of 2008.
What is surprising is that agents in the United States, France, Germany, Greece, Italy and other countries have initially determined that once the technical certification is passed, two sales lines at home and abroad can be opened simultaneously. It is also worth mentioning that the company's civilian products are also under study. For example, a student lamp with only 2 watts has been successfully launched. It is as bright as an ordinary 15 watt incandescent lamp, and the DC power supply is flicker-free and can be well protected. The eyes of the child.
Zhu Jianping’s immediate goal is to make efforts to “concentrate†the first brand in the LED industry and strive to establish a concentrating optoelectronics industrial park within three years. Science and technology has given Zhu Jianping, a transformation from traditional industries, an infinite imagination space. The annual output value of enterprises in the future can reach billions of billions or more.
Some experts said: Zhu Jianping from the first step to the high-tech, but also indicates the first step towards listing, he will realize this dream in the near future.
Revelation of transformation:
Wenzhou is mostly a labor-intensive industry. Many enterprises are eager to transform like Zhu Jianping. From the successful transformation of Zhu Jianping, we may get the following revelations and help many Wenzhou still in the process of exploration. Business owners:
First, he has sufficient knowledge of the field of science and technology and has a knowledge base. Zhu Jianping has helped him a lot in his work; but this is still far from enough, involving disciplines, chemistry, optics, thermals, mechanics, etc. The need for highly professional talent, the Zijin Academy he founded provides a strong backing.
Second, the risks are high, and there must be sufficient working capital. Among them, the fate of the company is to have its own intellectual property rights and break the technological monopoly of the international giants to avoid "death before the teacher."
The third is the integration of resources. The internationalization and specialization of human resources are the main forces driving the enterprise, including the integration of regional and peer resources. For example, Wenzhou's lighting production originally has a complete industrial chain.
Third, the market prospects are broad, and both public and civilian use are inseparable, so that added value and output can be perfectly combined.
Fourth, it is not just to motive for “earning moreâ€, but to do something meaningful with an optimistic attitude, which also reflects the dual goals of realizing its own value and social responsibility.
Fifth, management is the key, strategy is the direction, no step by step, management should be reflected in every link, a person who has never done business is lack of experience, and those who have done business are facing new problems. So learn to keep up with the times. (Tang Haipeng)
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