The big, most intuitive manifestation of television products is the large screen. Consumers are pursuing the ultimate viewing experience throughout their lives. The most obvious contrast is watching TV at home and watching movies in the theater. Many people hope that the TV in the home can be as comfortable as a movie theater. The strongest contrast is the size of the screen, so TV The bigger and bigger the screen. In addition to the large screen, the performance of the TV is also being upgraded: processors, memory, audio, resources, etc., each one is in the ultimate development, which is both a consumer demand and a manufacturer's goal. It is the basic driving force for consumption upgrades.
From 2015 onwards, the large-screen televisions on the Internet have spread to 65 inches. The most recent launch of similar products was the launch of Xiaomi TV 3S. Internet players such as LeTV had entered the game before, but the PK game of Internet big-screen TV was far from being completed. After winning the match, the recently launched mini whale TV is highly likely to become pre-emptive, putting pressure on the first few players in terms of price/performance and content resources. More importantly, we learned that micro whale TV has In the big screen market, there is a complete sequence of 10 products that spans up to 78 inches.
The 65U released by the micro-whale was unveiled with a shocking 65-inch size. The performance of the 65W micro whale was equipped with a mobile processor comparable to a desktop CPU, including a 64-bit ARM Mali 450 GPU core and HiFi. Independent decoding chip configuration. At the same time, in terms of the most critical screen, the microwhale is a Samsung 4K screen with a resolution of 38,402,160 pixels, a 90% NTSC wide color gamut, and a 5000:1 dynamic contrast ratio.
The same 65-inch screen, people have to think of millet TV 3S launched by millet in late September, plus music as compared, in addition to price advantage, the most important advantage is the massive resources. As the only micro-whale TV, which integrates multi-platform mass and quality content, and operates a centralized Internet TV, it has long established a unique "cocktail" content model. Cooperate with Tencent, Mango TV and other large content platforms to assemble its huge content resources and introduce massive heavyweight IPs; micro whale with congenital advantages join hands with Canxing, Noon Sunshine, Oriental DreamWorks, etc. to launch a phenomenal high quality variety IP China's New Songs, etc., will include resources such as TVB, BBC, and Hollywood into the content library; with "Micro-whale production," they will launch "fans and friends" and other popular hot variety and fine-quality homemade content. The content platform relies on the pyramid structure of “+†differentiated premium content resources and “homemade content†to modulate the entire category of “cocktails†and enjoy the most extreme film and television feast.
In contrast, another Internet TV rookie millet TV has lazily become a middleman in terms of resources, copying the contents of Youku, iQiyi, and Tencent videos. The content of the program is limited, and there is no specific target for itself. Consumers are responsible for creating content that suits consumers' tastes, and they cannot meet the differentiated needs of different users. Many people in the industry have expressed concern about this. How can television without independent content go long? More crucially, Xiaomi, who is an intermediary, has to implement a policy of sending people under the fence: the exclusive resources of the relevant video sites (iqiyi, Youku, Tencent) are charged to Xiaomi users and users of Xiaomi TV are watching. The contents of these cooperation platforms still need to be repaid. If you want to open all the platforms, you will need to pay an additional amount of around 1,000 yuan. After you pay for the whale TV, you will be entitled to a free membership fee of 199 yuan. You don't need to pay any fees. After all, it was started as a video resource and was praised for content. However, it is also tied to the resource structure. With the current development of resources and content, it is difficult to meet consumer demand. For the critical taste of consumers, the resources of film and television are really more than good and come from no one. In comparison, the "cocktail" content model of the Micro Whale TV is really a very generous one.
In addition to the PK of products, content, and experience, in the competition of consumer electronics, the ability to control the supply chain is another key point to test vendors. "Futures" has become a chatter for online users. It is reported that the celebrity TV of the micro whale 65U double-evening party has already started pre-sale. From now until the 17th, it is the pre-sale period. On the 18th and 19th, it will be officially launched.