Design strength to analyze the competitiveness of Guangdong lighting products

Nowadays, the country's development is booming and the national standard of living is constantly improving rapidly. More and more economically large provinces in China have become "rich and enemy." The "China's Provincial Comprehensive Economic Competitiveness Development Report (2008-2009)" released recently shows that in 2008, Guangdong's economic aggregate has surpassed Saudi Arabia, Argentina and South Africa, ranking 16th among G20 countries.
The latest Blue Book on Provincial Competitiveness points out that in addition to Guangdong, the GDP of Jiangsu, Shandong and Zhejiang provinces has surpassed that of G20 countries. From the perspective of per capita GDP reflecting the level of economic development, Shanghai, Beijing and Tianjin are not inferior to some of the G20 countries, of which Shanghai can rank 12th.
Huang Qunhui, deputy director of the Research Bureau of the Chinese Academy of Social Sciences, said recently that if the entire industrialization process is divided into three stages: the initial stage, the middle stage and the latter stage of industrialization, and each period is divided into the first half stage and the second stage, China has entered the middle stage of industrialization as a whole. In the second half, the next step is how to transform from an industrial power to an industrial power.
Specifically, Shanghai and Beijing are in the post-industrialization stage. Tianjin and Guangdong are in the second half of the industrialization period. Zhejiang, Jiangsu and Shandong are in the first half of the industrialization period. Liaoning and Fujian are in the second half of the industrialization period, Shanxi, Inner Mongolia, etc. The 10 provinces are in the first half of the industrialization period. The 10 provinces such as Henan and Hunan are in the second half of the industrialization period. Guizhou is in the first half of the industrialization period, and Tibet is still in the pre-industrialization stage.
In 2015, the LED market in Guangdong exceeded 80 billion. According to the news report, the Pearl River Delta region will become an emerging LED lighting industry belt. At present, it will start from the middle and lower reaches of the industrial chain such as packaging and application, to the upstream substrate, epitaxial wafer, chip and other high-end. The penetration of technical products, LED packaging production accounts for about 70% of the country.
According to the data, the LED lighting industry in Guangdong has initially formed a leading position in Shenzhen, with Guangzhou to Shenzhen as the main axis. The industrial chain extends to both sides of the main axis, and Dongguan, Zhongshan, Foshan, Jiangmen and Huizhou are emerging. All towns (streets) in Dongguan are gradually promoting LED energy-saving street lamps.
The core competitiveness of Guangdong's lighting industry in the future As an important manufacturing hub of the lighting industry, the Pearl River Delta, in a revolution in semiconductor lighting technology, how to rebuild the productivity of the Pearl River Delta lighting industry? We believe that the main driver of product competitiveness and market vitality will be design. Lighting design is very important, especially in the future development of light economy and light culture, such as “Impression West Lake”, which is designed with the whole city with cultural heritage to form characteristic tourism value, which in turn drives economic development. This begins with a discussion of landscape lighting design and product design from the entire environment. From the professional lighting market to see the degree of demand, the company from the design perspective to see how to meet the needs of customers in the professional market, forming a new blue ocean of products.
Each company in the Pearl River Delta will promote itself with its own different advantages. As a big brand in the color TV industry, TCL has a deep understanding of LED, which is also a very important industry for the future development of TCL. LED is favored by the future lighting industry for its unique energy saving, environmental protection advantages, rich light color and good light efficiency. In the performance of the opening ceremony of the Olympic Games on August 8, 2008, we in the industry are more willing to regard it as a stage for LED display. The display art of LED, such as landscape and light distribution, has been integrated into the whole industry. s concern. Since then, various levels of performance have begun to use LED as the background lighting, so this part of the stage lighting has become a part of the power of the LED industry, so the future home lighting is getting closer. The design space of LED products will drive the entire lighting industry to a larger area.
From this point of view, LED as the dominant light source for future lighting, it has different characteristics compared with the original traditional light source, its application can cause the industry to re-recognize the lighting design, such as atmosphere, happiness, etc. Things don't come out of thin air. Designers need to know about lighting products, including designers who want to complete the design process of the industrial chain together with enterprise engineers. For example, in the design of table lamps, the traditional table lamp itself is not costly, but the streamlined idea The design makes the price of this table lamp double, design - here is the most important gold content, LED further expands the new design space of the whole product in the light source, in the process of industrial transformation, with the competitive advantage of Guangdong manufacturing capacity, grasp Living in the revolutionary opportunity of the lighting industry, if the design power is soft power, we will quickly and easily complete the transformation of this industry. The Pearl River Delta can be the highest peak in the global lighting industry in the future.
In fact, it is more difficult to create a place to become a design capital. However, it is possible in Guangdong that the ancient town is the capital of lighting. It is objective. When the product has no way out, what kind of product can be sold more? The competition in the future is the competition of intellectual property rights in the industry and the competition of patents. If you don't pay attention to these, you will have no advantage in the future, and you will not have the capital to survive in the industry (including patent research and authorization, etc.). These are all design forces. It is the revolution of the new lighting industry in the future. It is not only a simple industrial manufacturing, but also a revolution in designing soft power. Whoever gets the patent in this and masters the core competitiveness can have the right to speak in the future development of the industry.
According to the planning of Guangdong's future lighting industry, Guangdong will focus on the design of the entire lighting industry, and is committed to the lighting industry. It will become a clustering industry with design as the leading factor, which will stabilize the leading position of China's Pearl River Delta in the global lighting industry. . Now 70% of the LED industry in the country is concentrated in the Pearl River Delta. The manufacturing chain of Guangdong traditional lighting is also quite strong. The future market is definitely a promising one!

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