Lianjian Optoelectronics put into operation LED display ads at the end of March failed to meet expectations

Lianjian Optoelectronics (300269) (hereinafter referred to as "the company") recently announced that the company's second extraordinary shareholders meeting held on May 31, 2012 deliberated and approved the use of part of the super-raised funds to set up Linkage Culture Co., Ltd. The motion, decided to use the over-raised funds of the initial public offering of 91.91 million yuan to increase the capital of Shenzhen Linkage Cultural Investment Co., Ltd. (hereinafter referred to as "linkage investment"), and then the linkage investment into Linkage Culture (Beijing) Co., Ltd. (below) Referred to as "linkage culture"). Up to now, the company has completed the capital investment in the first and second phases of the Linkage Culture as planned, with a registered capital of RMB 101 million and paid-up capital of RMB 50.5 million.

After the establishment of the linkage culture in June 2012, it is committed to building a national LED landmark outdoor LED advertising network. The linkage culture began trial operation in January 2013. Up to now, 81 LED display advertisements have been put into trial operation, covering Guangdong, Jiangsu, Zhejiang, Fujian, Hainan, Inner Mongolia, Xinjiang, Hebei, Shaanxi, Shanxi, Shandong, There are 14 provinces including Liaoning, Jilin and Heilongjiang and 3 municipalities directly under the Central Government of Shanghai, Chongqing and Tianjin, covering a total of 35 cities. The advertising point of Linkage Culture with outdoor LED display advertising time will continue to expand. It is expected that the number of LED display advertising points that can be put into operation as of the end of March 2013 is 150.

After a period of trial operation, the linkage culture adjusts the LED display advertising position of the trial operation according to the operation situation, and some advertising points cancel cooperation. The LED display advertising position that was put into operation at the end of March 2013 was adjusted to 72. The points include 11 provinces including Guangdong, Jiangsu, Zhejiang, Fujian, Hunan, Inner Mongolia, Hebei, Shanxi, Shandong, Liaoning, Jilin, and 4 municipalities of Beijing, Shanghai, Chongqing and Tianjin, covering a total of 32 cities; The construction of the new construction site has been postponed due to the approval process of the relevant departments, so it has not reached the target of 150 LED display advertising sites as expected by the end of March 2013, but the linkage culture will continue to be selected for the national urban landmarks. The advertising point of the LED advertising network.

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