Smart watches are the best wearable devices for Samsung
Let ’s first take a look at why Samsung chose to launch watches instead of surpassing Apple through smart glasses or smart bracelets. Smart glasses is a relatively complicated product, and it will be more attractive when combined with search. This is Google ’s strength. Samsung Good at hardware manufacturing and software optimization, search seems to be a bit far from Samsung, and smart glasses are a bit too avant-garde, it is difficult to really popularize among mass consumers, such short-term hard-earned projects can only be done by companies like Google.
If smart glasses are regarded as the advanced form of the current wearable device, the smart bracelet can be regarded as the low-level form of the wearable device. This is also a form that is more acceptable to the public at present, but the problem with the bracelet is the function Single and no screen.
In Samsung ’s expansion strategy, what he needs is a product that can be attacked and retreated, such a product must be able to interact with the Galaxy series of mobile products, and must have a certain degree of independence, can not be separated from the mobile phone for nothing. After evaluation, smart watches are currently the most suitable product form for Samsung.
Three reasons why it is difficult for Samsung to make a big difference in smart watches
Apple does not currently launch the legendary iWatch, but this does not hinder. Pebble and other products will support pairing with iPhone (of course, Samsung Galaxy Gear does not support pairing with iPhone). Apple has enough time to polish its own products, and Launch at a suitable time.
In my opinion, although Samsung has launched a smart watch ahead of Apple, it is impossible to beat Apple because watches are difficult to become an eruptive category. From the perspective of product form, this will be a tepid one. product.
1. Smart watch battery life is too weak
The first reason is standby. The emergence of smart phones has greatly shortened the battery life of mobile phones. Nowadays, extending the battery life of TVs has become a major problem for major mobile phone manufacturers to overcome. The large-screen mobile phone that is charged daily is enough to upset users Yes, if you add a device with a battery that is not durable, it will only increase the user's irritability.
Samsung Gear has only 25 hours of battery life, which is still official data. Pebble has a battery life of up to 7 days, which is already very long compared to Samsung Gear, but have you forgotten how long the watch's real battery can last? It must be so long that you can't remember.
Pebble has done a lot of work in order to extend battery life, such as the screen, Samsung Gear equipped with 1.63 inch Super AMOLED screen, resolution 320x320, and Pebble equipped with 1.26 inch ink screen, resolution 168x144, Samsung Gear processor clocked at 800MHz, The Pebble processor's main frequency is only 120MHz. In addition, Pebble also uses a low-power Bluetooth 4.0 module. It can be said that Pebble is already a leader in smart watches in terms of battery life, but it is still difficult to satisfy, let alone Samsung.
2. The function is not enough to replace the mobile phone
Smart watches have two general directions in function, one direction appears as a mobile phone accessory, and the other direction appears as an independent product. Pebble is more biased towards mobile phone accessories, supporting Android and iOS, but the corresponding application needs to be installed on the mobile phone. If you leave the mobile phone, its own function is very small.
In addition to being a mobile phone accessory, Samsung Gear also hopes to become a product that can exist independently. At present, Gear only supports Note3 pairing. It will definitely be extended to other Galaxy mobile phones in the future. For iPhone, it is currently not supported, and I am afraid that it will not Will support.
In addition to basic functions such as viewing time, sending and receiving emails, Samsung Gear also supports dialing, voice control, and video chat. It seems to be very powerful, at least much more powerful than Pebble, but on the one hand, this is due to a significant reduction in battery life. On the other hand, it was paid for at a high price. In addition, although it has strong functions, it is still impossible to replace the mobile phone. In this way, its positioning is quite awkward. Will you use the watch to make a call in the subway? Will you write emails on your watch? Will you read articles on your watch? I am afraid that in the end, the most important thing is to use it to see the time.
3. High price becomes the biggest obstacle to its development
Pebble is priced at US $ 150, which is about 920 yuan, while Samsung Gear is priced at twice the price of Pebble, up to US $ 300. The domestic price is higher, and it is expected to be 2398 yuan, and such a seemingly powerful yet It seems that a product that can't be done can only be used for one day, and wears a watch that is priced out of a mid-range mobile phone and runs around. What does it mean?
I think that the price of smart watches is the biggest obstacle to their development. Pebble's price of less than a thousand yuan is relatively sincere, but Samsung Gear's pricing is really unacceptable. There is no noble gold and noble color. The appearance of the iPhone is generally recognizable at a glance. Who can buy it for wearing on your hand?
Smart watch layout is more meaningful, but it needs to develop an ecosystem
Maybe Samsung has never wanted to beat Apple with smart watches, because Apple may defeat itself. In my opinion, smart watches are currently an immature product form, and it is difficult to make a big difference in the short term. Smart watch manufacturers If you can stand loneliness and be willing to continue investing in smart watches, it may usher in the spring when the smart watch market is really heating up, but in addition to making good products yourself, you need to develop the smart watch ecosystem. The product does it.
Therefore, it is not that Samsung cannot beat Apple with smart watches, but it is the product of smart watches that is difficult to shoulder.
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