There is nothing wrong with this road, but why did everyone fail to burn a fire while collecting firewood? Excluding the reasons why various manufacturers are fighting for their own interests, the rest is the wearable device itself. For the reason, after all, the industry's changers have never been so easy to do, not to mention that they may have accidentally killed their lives first.
When most manufacturers turned their attention to this area in preparation for sharing this big cake, they didn't realize that in fact they were just a pile of batter.
1. Is the wearable device far away from us?
In fact, there has never been an era where technology is so close to people's lives. Let's take a look at some of the focus of wearable devices on the market today. Smart watches, glasses and bracelets are no longer ideological products. They all have the ability and foundation for research and development, and are the most popular products.
That is to say, the manufacturers have to pinpoint the major joints that exert force, but the continuity of Ren Du's second pulse does not mean that the peerless martial arts can be built. It can be known by seeing how many manufacturers have gone astray.
2. Do we need wearable devices?
Taken together, wearable devices cannot currently replace smartphones. On the contrary, they are easily replaced by smartphones. And in the case of a function that can be replaced, a product has actually cut off the bridge of consumer demand. Consumers are not equal to technology enthusiasts. Most people will not pay for novelty and interest. They think more about whether they need to use it or not.
For example: when we have a short board that hinders the endurance of the mobile phone, or when the screen is too small and looks strenuous and is equipped with a tablet, we think it is necessary; when we feel that we bring a heavy notebook to Starbucks When the work is very troublesome, we think it is necessary to buy a thin and light Macbook air at a more expensive price; but usually we think that we take off the five Baidu's myopia glasses and buy a Google Glass that needs to be squeezed. It is not necessary; it is not necessary to put down a sports electronic watch with waterproof function that can be worn at any time and to change to a very fragile color screen that is the size of Oreo cookies.
3. What problems do wearable devices need to overcome?
The first question is whether the wearable device can be worthy of a smart name. Compared to products that only remind you how much unread information, people will not feel much more convenient than smart phones. If you still want to use your mobile phone, what do you want to buy from this white flower and silver as a ringtone and vibration function? .
The second is its appearance. At present, in addition to the physiological needs of myopia and presbyopia, people who wear ordinary glasses also have modeling needs such as black frames and sunglasses, and watches are given concepts of taste and value. The user groups who are willing to try new products for new products are basically the same as those who can consume high-end and high-end watches. Do they want the face brought by the long-established gemstone watches or the coolness brought by the new products. When the overwhelming advantage is not enough, the answer is clear.
Imagine if you go to a bar, someone with your head down fiddles with smart watches and rolls your eyes at smart glasses to attract you, or gently put down your Chanel sunglasses, and then slightly roll up your sleeves to reveal the Van Cleef & Arpels lover on your wrist The people of the bridge make you more enjoyable?
Of course, maybe you will feel that the author is superficial, but it is undeniable that if these options are really placed in front of consumers, which one is right? Whether it is from the perspective of actual demand or promotion of force, wearable devices are currently unable to please the majority of consumers. Because smart phones are powerful and versatile enough, the more space left behind for wearable devices in the same field, the more pitiful they are.
4. What are the worries about wearable devices?
With the advent of Google Glass, people have unprecedented concerns about personal privacy. Before Google Glass has yet to officially launch sales, many people have clearly expressed their opposition to it. Many places even ordered the prohibition of wearing Google Glass .
And we also know that on the development and evolution of wearable devices, the collection of user data can be said to be the most basic level. If you make good use of big data, it is an opportunity. If you do n’t have a good grasp on privacy issues, So for consumers, it is not about innovation, but about being uneasy and kind. At that time, the industry is not a matter of history and technology, but a matter of public opinion. So at this point, manufacturers must be very careful.
At present, the wearable device field is mainly subdivided into four categories: Jawbone Up bracelet that focuses on sports and health functions; Galaxy Gear smart watches that can operate independently of mobile phones; Google Glass smart glasses that provide Internet-assisted experience; main body functions Induction smart bracelet MYO and so on. They are very close to our lives on the basis of hardware, and do not interfere with our original lifestyle.
However, this irrelevant way will ultimately yield little effect. It can't make consumers feel that there is a demand, but instead makes most people wait and see. For a long time, the slow exploration will not only exhaust all the resources and efforts of manufacturers, but also make consumers impatient.
In fact, the author believes that manufacturers should try to get out of the circle of mobile phone development models, focusing on some areas where only wearable devices can do, or in comparison, wearable devices can do better, or simply To make products with the mentality of eliminating smartphones, after all, like smart TVs and smart homes, consumers need not products that have been added, but a device that has been renewed from beginning to end.
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