Light and shadow matching of the theme cafe

Six Degrees Cafe

The theme is clear and exudes a strong cultural charm

The so-called theme cafe design is to reflect the architectural style and decorative art of the coffee shop with a specific theme; to give customers a personalized cultural experience with a specific cultural atmosphere, and to integrate the service items into the theme to personalize The service replaces the generalized service. The focus of the selection and design of the theme should be the cultural temperament, and the function as a selling point to attract relevant people. When selecting a theme, designers should avoid similar themes of their competitors. They should deepen their expressiveness on the theme. They should not be empty and have no content. The theme content should not be too cliché, or it would be easy to reverse the positioning.

External vitality, always attract people to stop

The exterior of the café is the magic weapon to attract the attention of the eye. It is the easiest to induce people's curiosity and make people think and act to see and see. Therefore, it is very important to keep the freshness and vitality of the overall office image at all times. The following points should be paid attention to: (1) The effect of the exterior image of the coffee shop: it must be consistent with the taste of the coffee shop, and at the same time pay attention to the performance of the personality and the shaping of the impression. And keep it beautiful. (2) The performance of the theme signboard “Easy to see the effect”: For the grasp of “Easy to see the height”, it is still possible to make it clear at a distance, and pay attention to the suitability of the specifications. (3) The charm of the store window: The performance of the window should match the style, and at the same time be attractive and inductive. (4) Easy access to the store: Have a proper store opening, and easy to see the inside of the coffee shop, but also have a sense of intimacy. (5) The entire facility of the store: must be able to perform a good store image, avoid defaced conditions, and even consider the performance of the store after the war.

Bright interior color and better lighting

The interior decoration of the general coffee shop is designed with a bright color and a better lighting effect. However, it is not that the dark background is not good, sometimes for the actual needs, emphasizing the contrast between light color and background, and the other light on the coffee utensils, the coffee brand is more conspicuous, prominent and full of three-dimensional sense. The lighting is purely illuminated or double-decorated, so pay more attention to the installation. In general, light-colored walls, such as white and beige, can reflect light up to 90%; dark backgrounds, such as dark blue, dark green, and brown, can only reflect 5-10% of light. In the same room, the various lamps should be kept in color or close to each other. The café with iron is suitable for chandeliers with iron pipes.

Case appreciation

McNaily Jackson Cafe

This is a McNally Jackson coffee shop in Manhattan. Part of the coffee shop is the bookstore, which is owned by the McNally Jackson Bookstore, Manhattan's largest independent bookstore, so the interior design of the coffee shop focuses on the theme of the bookstore.

The interior decoration of the coffee shop is very simple, and it creates a creative and fresh visual experience without cost. The most acclaimed aspect of the overall space is the chandelier design at the top. It seems to be very similar to the chandelier in the ODC restaurant in Vienna. The book is suspended in the air by a pole that passes through the chandelier, as if the book that ran out was frozen in the air, in an instant. solidification.

The theme is the soul of a coffee shop. The environment, products, services and publicity of the coffee shop are all designed and created around its theme. Then, while highlighting the theme, what should be paid attention to in the design of lighting, space and atmosphere? problem? Let's see what the designers have to do.

Dramatic plot to win, focus on the transmission of the theme

Compared with the general (such as Starbucks, Pacific) cafes, the theme cafes are designed with a more emphasis on the theme of drama, topicality and storyline. It is especially important to highlight the theme. The first is that the overall adjustment of the coffee shop should be matched with the theme. The shaping of the external image effect needs to be differentiated from the surrounding commercial formats, focusing on the transmission of brands and themes. Secondly, in addition to creating decorative lighting for the lighting, in the selection of key lighting, the color temperature of each spotlight, the beam angle, and the illumination ratio of the illuminated surface of the lamp to the surrounding environment are worth repeating. Deliberate. In addition, how to make the memory of the theme brand form a stop in the heart of the customer, and carefully consider the coffee brand display, the spatial implantation of the brand image, and the creation of a dramatic small segment.

Use lighting to create an atmosphere and adjust the mood with music

The ambience of the cafe is crucial, and the most crucial step in the design of the atmosphere is the light. Different lighting designs have different effects, so choosing lighting depends on the characteristics of the coffee shop. There are many types of coffee shop lighting design, such as incandescent lamps, fluorescent lamps and lanterns. The café can be tailored to the needs of the theme. In short, the lighting must give people a feeling of comfort, warmth or solemnity, and avoid the appearance of depression and melancholy. Background music can play a role in regulating the atmosphere and increasing the mood. Therefore, background music is essential. When configuring the background music, be sure to adapt to the theme of the cafe, choose a cheerful, elegant pop music.

Focus on the details, create a personalized space with light and shadow

The theme coffee shop can meet the needs and services of consumers with personalized service, attract specific people, provide a specific cultural atmosphere, give customers different feelings, and should put some effort into the local lighting of the decoration and detailing. For example, each set of sockets should have a set of lamps, preferably decorated with some lights with a lampshade, or decorated with some light-like lighting with a similar candle. In most cases, you can design some warm lights and drink coffee. The customer decorates a warm and intimate space.

Making full use of the role of light and shadow is another feature of the decoration design of coffee shop lighting. This feature can be used to intentionally decorate some holes, and put the lights into or design to illuminate the underside of some plants to make the space produce interesting light and shadow. It enriches the visual effect and adds a sense of space and layering to the space. The color, shape and space of the lighting accessories should match the theme. Use hanging paintings appropriately to enhance the aesthetics and highlight the theme.

Reasonable layout, give your family a sense of intimacy

Because the cafe is a place for consumption and leisure, the main point of design is to rationalize, integrate and comfort the use of space. Therefore, the spatial structure, functional combination, lighting, color and flow of people are planned to meet functional and aesthetic requirements. The lighting should be clearly layered and rich in elements. The furniture should be arranged in groups and the form should be changed in layers. Try to create a friendly and independent space for the customers. The space design and the overall decoration design style are matched with each other. Through the virtual and real methods, the space layout is like a gap, and there is a transparent, real and interspersed. The use of leaky walls, bead curtains, screens, wooden fences and other buffer channels and line of sight; and the use of the channel can be twisted and connected to create a feeling of winding path, to expand the role of space. Proper separation will satisfy the privacy of the guests.

postscript

The theme cafe is a place for people to relax, entertain, talk and relax. The color, shape and space of the lighting can create a warm and harmonious atmosphere. The chandeliers use eye-catching styles, which can have a great impact on the overall environment. A pleasing arrangement can increase the energy of the entire space and enhance the operator's fortune.