[Text|High-tech LED reporter Wen Zhao] In the past 2014, China's LED packaging industry has developed steadily. The expansion of production capacity in the packaging industry is also significantly higher than in 2012-2013. Compared with the previous two years, the proportion of expansion of the large and medium-sized packaging enterprises with a production value of over 100 million in 2014 accounted for more than 60%. The expansion of SMEs is more cautious, the market performance is more competitive, and the industry's gross profit margin continues to decline.
At the same time, the diversified demand of the industrial chain makes it impossible for the packaging enterprise to rely on the monomer to satisfy all the orders in the market. As a packaging enterprise, only by positioning the market well can it realize its own product specialization and low cost. From the perspective of economics, it is more conducive to the development of LED packaging enterprises by investing limited resources into one or several sub-segments.
As Rui Li Ning, general manager of Hongli Optoelectronics, said, "So far, no matter which generation of packaged products, there will be no disappearance, even the most original two-pin plug-in LED, there is still a large share of the home flashlight and IR market. LED, there will never be a last product, only the next one."
In the case of Philips Lumileds, the previous high-power products were the source of all revenues for LED lighting. After the new CEO Frans van Houten took office, such a product line pattern was completely broken, and the company announced that it would turn to "integrated LED manufacturers." To date, Philips Lumileds has a full range of large, medium and small power devices that offer a wide range of products including COB, HV, flip chip and UV.
"The next 1 to 2 years is likely to be: the upstream blood flow into the river, the middle corpse traversing the wild, the downstream soldiers are ridiculous. The packaging industry has been the 'wind vent' in the past few years in the outdoor lighting, display and automobile three markets, in the future?" Mulinsen Lighting Marketing general manager Lin Jiliang threw an interesting industry speculation on the "High-tech LED" reporter.
No matter where the "wind vent" is, there will be many, and the current trend of the largest package in the field of Evergrande has already begun. Gong Wen, general manager of Shenzhen Jingtai Co., Ltd. believes that the number of LED packaging companies is large, but the scale is small. It is believed that after the natural elimination of the market, the total number of packaging enterprises will decline, but there will be a group of elite enterprises. Efficient, integrated, and segmented applications are the future of packaging.
As competition in the packaging sector intensifies, packaging companies are increasingly seeking multiple segments. New technologies such as EMC packaging and chip-scale packaging are gradually emerging in the market.
"EMC's biggest advantage is its ability to withstand high temperatures and UV resistance, so it is very suitable for 0.2W-3W." Zhang Luhua, director of Simeid Optoelectronics, said that these advantages make EMC packaged in high-power indoor lighting and outdoor street lights, tunnel lights, etc. The field of power lighting is very good. At the same time, compared to Cree's XP series and the scheme of making street light source with imitation lumens, the cost performance is higher.
As a pioneer in chip-level packaging, Hu Shuangneng, director of the sales center of Shenzhen Getian Optoelectronics Co., Ltd., clearly said in an interview with “High-Tech Reporterâ€: “In 2014, LED chip-level packaging technology has improved significantly, and its performance advantage. Obviously, with the further maturity and popularity of future technologies, the cost is bound to decline."
What is the future direction and trend of the LED industry? How do packaging companies face the current situation of lower and lower gross profit margins? How to find your own position in the future? And so on are the strategic issues facing every CEO of LED packaging companies.
As the industry's highest specification and largest industry event in the LED industry, it is also the best platform for the annual LED industry's year-end review, analysis and outlook. So far, the high-tech LED conference has been successfully held for four sessions. The 5th High-tech LED Conference will also be held at the Guanlan Lake Dongguan Club in Shenzhen on December 12-13, 2014.
At that time, packaging companies represented by Philips Lumileds, Hongli Optoelectronics, Mulinsen, Smect Optoelectronics, and Getian Optoelectronics will give a keynote speech on the future development trend of packaging and competition in the segmentation field, and review the LED packaging market in the past year. Quotes, from the strategic layout of enterprises to the development direction of market segments, brainstorming the development of the industry and exploring new development opportunities.
At the same time, the diversified demand of the industrial chain makes it impossible for the packaging enterprise to rely on the monomer to satisfy all the orders in the market. As a packaging enterprise, only by positioning the market well can it realize its own product specialization and low cost. From the perspective of economics, it is more conducive to the development of LED packaging enterprises by investing limited resources into one or several sub-segments.
As Rui Li Ning, general manager of Hongli Optoelectronics, said, "So far, no matter which generation of packaged products, there will be no disappearance, even the most original two-pin plug-in LED, there is still a large share of the home flashlight and IR market. LED, there will never be a last product, only the next one."
In the case of Philips Lumileds, the previous high-power products were the source of all revenues for LED lighting. After the new CEO Frans van Houten took office, such a product line pattern was completely broken, and the company announced that it would turn to "integrated LED manufacturers." To date, Philips Lumileds has a full range of large, medium and small power devices that offer a wide range of products including COB, HV, flip chip and UV.
"The next 1 to 2 years is likely to be: the upstream blood flow into the river, the middle corpse traversing the wild, the downstream soldiers are ridiculous. The packaging industry has been the 'wind vent' in the past few years in the outdoor lighting, display and automobile three markets, in the future?" Mulinsen Lighting Marketing general manager Lin Jiliang threw an interesting industry speculation on the "High-tech LED" reporter.
No matter where the "wind vent" is, there will be many, and the current trend of the largest package in the field of Evergrande has already begun. Gong Wen, general manager of Shenzhen Jingtai Co., Ltd. believes that the number of LED packaging companies is large, but the scale is small. It is believed that after the natural elimination of the market, the total number of packaging enterprises will decline, but there will be a group of elite enterprises. Efficient, integrated, and segmented applications are the future of packaging.
As competition in the packaging sector intensifies, packaging companies are increasingly seeking multiple segments. New technologies such as EMC packaging and chip-scale packaging are gradually emerging in the market.
"EMC's biggest advantage is its ability to withstand high temperatures and UV resistance, so it is very suitable for 0.2W-3W." Zhang Luhua, director of Simeid Optoelectronics, said that these advantages make EMC packaged in high-power indoor lighting and outdoor street lights, tunnel lights, etc. The field of power lighting is very good. At the same time, compared to Cree's XP series and the scheme of making street light source with imitation lumens, the cost performance is higher.
As a pioneer in chip-level packaging, Hu Shuangneng, director of the sales center of Shenzhen Getian Optoelectronics Co., Ltd., clearly said in an interview with “High-Tech Reporterâ€: “In 2014, LED chip-level packaging technology has improved significantly, and its performance advantage. Obviously, with the further maturity and popularity of future technologies, the cost is bound to decline."
What is the future direction and trend of the LED industry? How do packaging companies face the current situation of lower and lower gross profit margins? How to find your own position in the future? And so on are the strategic issues facing every CEO of LED packaging companies.
As the industry's highest specification and largest industry event in the LED industry, it is also the best platform for the annual LED industry's year-end review, analysis and outlook. So far, the high-tech LED conference has been successfully held for four sessions. The 5th High-tech LED Conference will also be held at the Guanlan Lake Dongguan Club in Shenzhen on December 12-13, 2014.
At that time, packaging companies represented by Philips Lumileds, Hongli Optoelectronics, Mulinsen, Smect Optoelectronics, and Getian Optoelectronics will give a keynote speech on the future development trend of packaging and competition in the segmentation field, and review the LED packaging market in the past year. Quotes, from the strategic layout of enterprises to the development direction of market segments, brainstorming the development of the industry and exploring new development opportunities.
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