[Text|High-tech LED lighting channel Changsha station reporter Wang Jing] On December 23, 2014, Sunshine Lighting Hunan Province dealer year-end meeting and 2015 new product and market strategy conference was successfully held in Changsha, The theme of the "Together to share the new tomorrow" conference, the Sunshine Lighting Headquarters attaches great importance and the enthusiastic participation of Hunan core distributors. Chen Yiping, General Manager of Sunlight Lighting China, Chen Dong, Assistant Director of Sunshine Lighting, Lei Tao, Sunlight Lighting Product Manager, Chen Haijun, Manager of Sunshine Lighting Hunan Office, Wei Zhaohui, General Manager of Changsha Wangjia Lighting Appliance Co., Ltd., and distribution from cities and counties in the province A total of more than 100 people attended the meeting.
At the same time, Chen Yiping made a preview of the national market layout of Sunshine Lighting in 2015. He will intensively work on key markets, actively cooperate with major operation centers, comprehensively improve the service work for dealers in the second and third-tier markets, and increase brand promotion work. In the home, engineering, and circulation of the three markets simultaneously.
In addition, in 2015, Sunshine Lighting will optimize and upgrade the national channel outlets, comprehensively enhance the image of the store and strengthen the influence of the terminal market. Chen Yiping said that the current e-commerce is developing rapidly and the momentum cannot be stopped, but the sunshine dealers can develop e-commerce. Sunlight encourages the dealers with ideas to actively touch the net and develop e-commerce channels. Sunlight will introduce detailed O2O development plans. .
Chen Dong expressed his congratulations on the leap-forward development of the Hunan market from the previous annual sales of 3 million to 30 million. He said that in 2015, Sunshine Lighting will actively cooperate with Changsha Wangjia Lighting to further increase investment in the Hunan market. We will comprehensively deepen and enhance the home image store in Hunan market, further increase the market promotion efforts, and make a high prospect for the development of Sunlight in 2015 in Hunan market.
“The channel is king, the terminal winsâ€, especially in the era of LED lighting. Chen Haijun, manager of Sunshine Lighting Hunan Office, conducted a detailed analysis of the development status of Sunlight Lighting in Hunan market, and pointed out the lack of development of Sunlight Lighting in Hunan channel market. It is necessary to vigorously optimize and upgrade existing dealer channel stores to strengthen terminal impact. force.
He made a brief plan for Sunlight's work in Hunan market in 2015: focus on reorganizing the channels of prefectures and counties at all levels, re-evaluating the stores, helping dealers to establish a sound sales system, and suggesting that the current downturn In the market environment, dealers need to change their mindset. At the same time, through the establishment of a new store image and development projects, increase the promotion of single store and other aspects to enhance store sales.
He said that the rapid transformation of sunlight lighting from traditional lighting to LED lighting is obvious to all, and it is a big brand that dealers can trust.
Sunshine Lighting 2015 New Product and Market Strategy Conference 
Chen Yiping, General Manager, Sunshine Lighting China
At the meeting, Chen Yiping, general manager of Sunshine Lighting China, spoke first. Chen Yiping said that at the critical moment of LED lighting transformation, Sunshine Lighting, as a large enterprise in the traditional lighting era, began to develop and develop LED lighting as early as 2008. In the first three quarters of 2014, the total sales of solar lighting was 2.312 billion yuan, of which LED lighting reached 1.12 billion yuan, accounting for 46%, an increase of 53% over the same period of last year, which ranked first among all large lighting companies. Sunlight has maintained a high growth trend for three consecutive years.At the same time, Chen Yiping made a preview of the national market layout of Sunshine Lighting in 2015. He will intensively work on key markets, actively cooperate with major operation centers, comprehensively improve the service work for dealers in the second and third-tier markets, and increase brand promotion work. In the home, engineering, and circulation of the three markets simultaneously.
In addition, in 2015, Sunshine Lighting will optimize and upgrade the national channel outlets, comprehensively enhance the image of the store and strengthen the influence of the terminal market. Chen Yiping said that the current e-commerce is developing rapidly and the momentum cannot be stopped, but the sunshine dealers can develop e-commerce. Sunlight encourages the dealers with ideas to actively touch the net and develop e-commerce channels. Sunlight will introduce detailed O2O development plans. .
Assistant Director of Sunshine Lighting, Chen Dong
Sun Dong, Assistant Director of Sunshine Lighting, introduced the company's development history and current situation to the guests, indicating that Sunlight Lighting is the only private export enterprise in the lighting industry. In 2008, it began to arrange LED lighting. In 2013, it reached an agreement with upstream chip companies. In-depth cooperation has now fully transformed LED lighting and achieved gratifying results.Chen Dong expressed his congratulations on the leap-forward development of the Hunan market from the previous annual sales of 3 million to 30 million. He said that in 2015, Sunshine Lighting will actively cooperate with Changsha Wangjia Lighting to further increase investment in the Hunan market. We will comprehensively deepen and enhance the home image store in Hunan market, further increase the market promotion efforts, and make a high prospect for the development of Sunlight in 2015 in Hunan market.
Sunshine Lighting Product Manager Lei Tao
Sun Tao lighting product manager Lei Tao introduced the sunshine LED lighting products and the 2015 new home products. He pointed out that in 2015, the sun lighting will be market-oriented, focusing on product style, material and packaging in LED lighting and home lighting. Market demand has been adjusted to meet different market needs.
Sunshine Lighting Hunan Office Manager Chen Haijun
“The channel is king, the terminal winsâ€, especially in the era of LED lighting. Chen Haijun, manager of Sunshine Lighting Hunan Office, conducted a detailed analysis of the development status of Sunlight Lighting in Hunan market, and pointed out the lack of development of Sunlight Lighting in Hunan channel market. It is necessary to vigorously optimize and upgrade existing dealer channel stores to strengthen terminal impact. force.
He made a brief plan for Sunlight's work in Hunan market in 2015: focus on reorganizing the channels of prefectures and counties at all levels, re-evaluating the stores, helping dealers to establish a sound sales system, and suggesting that the current downturn In the market environment, dealers need to change their mindset. At the same time, through the establishment of a new store image and development projects, increase the promotion of single store and other aspects to enhance store sales.
Wei Zhaohui, General Manager of Changsha Wangjia Lighting Appliance Co., Ltd.
Wei Zhaohui reviewed the development history of Sunshine Lighting and Wangjia Lighting's establishment of Sunshine Lighting Hunan Operation Center in 2007, pointing out the achievements and shortcomings in the operation of the Sunlight Hunan market in the past few years, indicating the subsequent development. In the middle, Wangjia Lighting will fully serve the dealers and put customer satisfaction at the forefront.He said that the rapid transformation of sunlight lighting from traditional lighting to LED lighting is obvious to all, and it is a big brand that dealers can trust.
Sunlight lighting excellent dealer photo
In order to thank the distributors for their support of Sunshine Lighting and Hunan Operation Center, Chen Jian, Marketing Director of Sunshine Lighting Hunan Operations Center, explained in detail the order policy of this new product launch conference. The new product ordering will make the profit margin large, on-site distribution. Business orders are orders. According to statistics, the order site cash was 1.28 million, and the order exceeded 2 million, achieving the expected results. The success of this conference also marks the beginning of a new historical development stage in the Hunan market.
Participants taking a group photo
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