Is it inevitable that smart TV prices will rise? What is the inside story?

As we all know, since the second half of 2016, due to the rising cost of component procurement and the impact of exchange rate factors, many Internet mobile phone manufacturers’ profit margins have been extremely squeezed and even sold at a loss. In the face of tremendous pressure, mobile phone manufacturers have recently chosen to sell some products. Make price adjustments, which means that you have to raise prices.
In fact, the same situation also occurs in the home appliance industry. Among them, the impact of the television industry should be the largest, especially the TV panel prices rose beyond the expectations of many industry professionals. Before that, Xiaomi TV, which had announced high prices, did not raise prices. In less than two months, it continued to hit face, raised prices twice, and the most recent price increase was on February 8. Xiaomi said at Guan Wei because of the Component purchase costs and exchange rate fluctuations, the current price of millet TV 3s is much lower than the cost, will be 48 inches, 55 inches of millet TV 3S prices were raised to 2599 yuan and 3999 yuan (excluding freight), It will begin at 0:00 on February 8th.

If it is said that LeTV continuously raises the price of TV to allow people to realize the increase in the cost of home appliances manufacturing, then Xiaomi faces a continuous increase in the price of face pain, which is enough to show that the increase in the cost of TV hardware has really exerted great pressure on TV manufacturers. The LCD TV panel is undoubtedly the largest increase in the cost of TV hardware. As a core component that occupies 70% of the TV cost, the TV panel industry has undergone great changes in the past year. Samsung, LG Display and other upstream panel makers have continuously shut down the LCD panel production line, leading to TV The night panel is in a state of insufficiency, and the price increase becomes inevitable.

As TV prices continue to rise, it is obviously not feasible to use price wars to attract market marketing. At this time, many manufacturers have shifted their competition to content and quality competition. For content competition, it is not difficult for us to understand that “there are content people who have the world”, which is enough to explain the impact of content on TV products. As a result, we have seen many television brands have begun to make a fuss about content, such as buying hardware to send content or buying hardware for content promotion. Video content includes Youku members, iQIYI members, Tencent members, and PPTV members. The use of television by users has gradually shifted from pure hardware to the pursuit of content.
In addition to content contention, the quality of television has also become the focus of TV manufacturers' promotion. At present, the overall consumer level of domestic consumers is increasing. Users are paying more attention to product performance and quality. The pursuit of price is far less crazy than it was a few years ago. Therefore, TV manufacturers are also tending to cater for product quality. Whether it is the appearance design of television modeling or size, or the selection of materials, they are all more carefully, only to gain users' favor.

At present, the TV panel supply chain is still tight, so TV prices may continue to rise. Therefore, users who plan to purchase TV may wish to start early.

Smart TV/box information can focus on smart TV information network sofa butler (http://), China's influential TV box and smart TV website, providing information, communication, TV boxes, smart TVs, smart TV software, etc. Answering questions.

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