OFweek smart home network news According to South Korea's ET News news recently, Samsung plans to launch 22 curved TVs to the global market, taking into account that Sony and LG have abandoned the surface TV this year, this is really surprising. This means that Samsung will be the only top TV manufacturer to produce curved TVs this year. The report also stated that the 22 curved TVs launched by Samsung will all be over 65 inches, which is expensive. In addition, there is also a “MU Series†QLED TV with a TV size of 65 inches to 88 inches. Not equal.
Samsung has promised its curved TV that they will be able to create an immersive surround effect. People once compared Samsung's surface TV with the surface of MAX. The IMAX screen in the movie theater adopts surface design, but its large screen size, combined with the dim light and viewing distance in the viewing room, can give viewers Create a sense of substitution that is extremely shocking. However, the curved TV placed in our living room cannot achieve the three conditions of curtain, light, and distance. If a 70-inch and above model is selected, the perception may be increased appropriately. So Samsung's curved TV design has been tagged by “ridiculousâ€, “terrible†and “make me angry TV†by foreign users.
Although curved TVs are not currently favored, and even Sony and LG have abandoned the production of curved TVs, the news also points out that Samsung’s production is because “its sales continue to growâ€. According to previous data, Samsung Electronics' curved TV sales in 2016 increased by more than 50% from 2015. The increase in sales volume leads to higher profitability. In fact, the curved TV market in Asia is much more fierce than in Europe and the United States. In China, curved TV is also very popular. It is not difficult to see that Samsung should be playing in the Asian market. Wishful thinking.
Samsung’s representatives revealed that although the global TV market has stagnated, the market for large-size TVs with 60-inch or larger continues to grow between 20% and 30% each year, and the proportion of curved TVs in the large-screen TV market Continue to rise. Samsung believes that curved TV can change the stagnation of its TV revenue.
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