With the rejuvenation of the shopping crowd, consumers will have direct online purchases if they have a clear shopping purpose. The reason why they go to the mall may be just to drop the road, meet people, eat, or just come here.
Then, under the impact of e-commerce, how can we attract consumers to shop in the mall?
Guoxing Lighting believes that it is necessary to strive to show the aesthetics of life in the design of shopping malls and attract more consumers' visual stops. The lighting design, as the "point of the eye" of the design of the mall, the beauty of its display can not be ignored.
The Spring Festival Department Store is one of the famous commercial entities in the Bazhong area. It is a collection of major brands. The one-stop shopping is mainly for the middle and high-end consumers in the region and is a local landmark.
Bazhong is a good spring department store
There are three layers of spring and department stores, each of which has different divisions. According to the positioning of the mall and the requirements of customers, Guoxing Lighting has designed different lighting layouts for different floors.
1F mainstream regional brand
Create a comfortable public lighting that highlights the brand's character.
The first floor of the Spring Department Store is mainly based on mainstream brands. Considering the differences in the personality of each brand, the use of lighting is also different. To this end, in lighting design, National Star Lighting focuses on the comfort and dynamics of public areas.
The combination of 4000K color temperature anti-glare downlight and 3000K T5 tube controls the brightness ratio between the public area and the brand window. After ensuring reasonable illumination in the public area, more emphasis is placed on the shop window, which can not only show the brand personality, but also Create a comfortable shopping environment for customers.
The first floor mall created by National Star Lighting - Corridor
Atrium in the mall created by National Star Lighting
First floor lighting intention map
2F Senior Regional Supermarket
Use invisible light to stimulate consumer desire
The second floor of the mall is a large comprehensive high-end supermarket. For supermarket lighting, in addition to guiding customers to shop more conveniently through lighting design, it is more important to sell goods during the highest value period. To this end, National Star Lighting uses a layered lighting design according to different display requirements, while maintaining the attractiveness of the goods, while maintaining the flexibility of the supermarket display.
The integrated lamp of T8 tube and ceiling lamp combines floodlighting, light, length and length to ensure that the necessary illumination does not make the illumination too high. For the main products of the season, the adjustable angle ceiling lamp can solve the display problem well, and it also takes into account the key lighting, highlights the characteristics of the product and stimulates consumption.
Supermarket snack area created by Guoxing Lighting
Supermarket commodity area created by Guoxing Lighting
Two-layer lighting intention map
3F Commodity Department Store
Focus on the point, from the visual guidance to convey the commodity partition
The third floor of the shopping mall is a daily necessities area. There is no obvious interval between each commodity area. The display of various types of goods changes frequently. The space design hopes to create a convenient and stress-free store in a relatively empty place, without reducing the department store area. The grade.
According to this, National Star Lighting adopts the “flooding + key†lighting scheme, and the anti-glare diamond downlight is used as the floodlighting basic lighting to make the illumination and color temperature of the overall space consistent, and then, according to the display needs of different commodity areas. Orbital spotlights or ceiling spotlights focus on lighting, bringing together customers' visual focus and increasing merchandise attention.
A corner of the department store department created by Guoxing Lighting
Three-layer lighting intention map
National Star Lighting,
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