When talking about why AR is not yet popular, everyone will say: AR hardware is not mature enough, the cost is too high, the content is not enough, there is no particularly rigid application scenario and so on. If a self-service AR content generation platform can achieve an AR application that was originally created in 3 minutes and hundreds of thousands of dollars in 3 minutes at a cost lower than the original 1/10. Is the problem of lack of AR content cracked? Such a platform may become a torque to promote the leap-forward development of the entire AR industry.
Shichen Information CEO Zhang Xiaojun
Electronic enthusiasts interviewed Zhang Xiaojun, CEO of Vision Information, to see his understanding of AR, the relationship between AR and artificial intelligence, the Internet of Things, and the advantages and value of EasyAR.
The magic of AR
Electronic enthusiasts: Seeing that you have already entered AR in 2012, what is the reason for you to choose this field to start a business? How to locate?
Zhang Xiaojun: Why did you cut into this field at the beginning? In the final analysis, it originated from the magic of AR. After seeing AR products in 2009, I was shocked and fascinated. I have been paying attention to the development of AR. Since then, I have been working on CV/AR core research and development at Sharp Asia Research Center and Shanda Innovation Institute. I am thinking of innovation from 2012. It is time to really invest in this industry as an entrepreneur.
So, in 2012, three partners were created and the information was created. At the beginning of the business, we predict that all APPs will have AR capabilities in the future. Therefore, the accumulation of localized AR content is our focus, and the platform for AR visual search portal and content will be our long-term vision. We have launched the visual + AR browser, the visual +AR editor, and EasyAR, which enable all industries with AR needs to use our technology and services, and use AR to enhance the application scenarios and services of the enterprise. Among them, EasyAR, which has been independently developed, has become the AR engine with the largest market share in the domestic market.
At present, the developer data of EasyAR is close to 20,000, which is actually quite a lot in the industry. Depending on the +App C-end users, there are more than 2 million, which should be the industry's first. In fact, there is still a small goal next year. I hope to further expand the C-end products and achieve a tens of millions of C-side applications. In addition, the number of paid companies on the platform has reached hundreds. Although the data looks very small compared to other industries, AR is still a relatively new industry, and it can be said that there is a better start.
AR transfer
Electronic enthusiasts: AR has been in development for decades, but this year it has been relatively mature applications, entering the development climax, how do you know about the development of AR?
Zhang Xiaojun: When we started doing AR in 2012, there was actually no such fire, and there was no such big market demand. At that time, it was purely interest. Including early 2014, we talked to investors about AR, and they didn't understand much. In 2014 and 2015, AR development has turned around. This is driven by three aspects. First, the popularity of smartphones and 4G networks. Second, industry giants such as Google, Microsoft, and Oculas have begun to lay out AR. This has greatly educated the market. Third, in the past year, several industry explosions, including early education products and games like Pokemon, have quickly stimulated market demand, and consumers have a good experience and understanding.
Especially this year we are feeling the earth-shaking changes in this market, that is, everyone suddenly knows what AR is, and then they will ask how to apply. These things have also given us great confidence, because the education market is really too difficult, but now it is partly because the market is pulling us forward, which is the development of the entire AR industry, and practitioners like us. It is simply the best change.
The relationship between AR and artificial intelligence and Internet of Things
Electronic enthusiasts: the relationship between AR, artificial intelligence, and the Internet of Things?
Zhang Xiaojun: I believe that AR must be artificial intelligence in the end. Because AR solved what problem? The two problems of visual search and visual enhancement, especially the basis of visual search is AR, which is equivalent to an AR terminal or assistant, which will eventually take over your eyes and then help you to observe and understand the whole world. The thing that works is artificial intelligence. But at this stage, the combination of AR and AI is not so close, but in the end it will definitely go together. This is an inevitable trend.
As for the relationship between AR and the Internet of Things, the layout of PTC has been well explained. In October last year, foreign counterpart Vuforia was acquired by PTC from the Qualcomm subsidiary Qualcomm Connected Experience (QCE) for $65 million. PTC is a company that makes industrial project software and the Internet of Things. The potential link is that AR is also an Internet of Things. It is just a visual-based Internet of Things. It is not based on a chip or a protocol IoT. It is the process of perceiving the world through visual means and then passing this data back.
What problem does AR solve in the Internet of Things? It is to solve the problem of information presentation and interaction, that is to say, after all things are connected, how do you present this information? For example, you need to observe a server. You can observe it through the Internet of Things. It may also be based on the information of the server on the mobile phone, the Pad, etc. This is the Internet of Things in the basic sense. But what can be done when the elements of AR are superimposed? When I look at this server with my eyes, all the information has been seamlessly and in real time superimposed on the server. The bandwidth, traffic and other data have been suspended on the server. What is the temperature of the server and the fan is not fast? They are very intuitive to present in front of you. From this perspective, I think AR is the most important part of the Internet of Things.
The advantages and value of EasyAR
Electronic enthusiasts: Based on this understanding, how are you planning AR products? Compared with the AR engine products such as Metaio and Vuforia at home and abroad, what are your core strengths and values?
Zhang Xiaojun: We have been focusing on two products: EasyAR and Vision+. EasyAR is a mature self-service AR content generation platform for developers. It is also a localized SDK+AR cloud product, which is open to enterprise users in a free + value-added manner. Enterprises choose our products according to their needs, and can access AR technology with high efficiency, low cost, low threshold and rapid access to create new AR products and services.
In terms of advantages, there are two comparison data that can give you the answer:
First, we provide a full range of AR features for users to create colorful applications. For example, we provide visual push of flat images, recognition and push of 3D objects, and space learning and spatial positioning. Compared with foreign engines, they are comparable in terms of performance, and may have different lengths. However, the cost of EasyAR may be 1/10 of that of foreign first-class engines; I think the most proud thing is that in terms of product and application, we are definitely the first in the industry, such as the rationality and applicability of API design, and The friendliness of the developer is definitely the best.
Second, EasyAR-based View+ is a very fast and convenient content creation and application platform. For example, if you want to build a standalone AR app, it may take hundreds of thousands and 3-6 months to do this before. This is actually a very costly and inefficient approach. Now with the Vision+AR platform, you can create an AR app in less than 3 minutes, even to a certain extent for free.
AR application
Electronic enthusiasts: In which areas do you mainly apply? What are the market partners?
Zhang Xiaojun: The two most widely used areas are education and advertising marketing.
In terms of early education, the most famous Dalian Xinrui and Xiaoxiong Neo are our partners. The products cover image cards, cognitive cards, coloring books, etc. In advertising marketing, they cover cars, games, industry, e-commerce, etc. Vipshop and Juhua provide users with a new type of online shopping and experience through AR.
Electronic enthusiasts: What problems do AR need to solve now?
Zhang Xiaojun: I think the most important problem in this industry is to tap the application scenario. The lack of application scenarios is still quite serious. For example, we are now mainly focused on early education and advertising marketing, but these two are not very high-viscosity and just need. The user scenario is the ultimate goal, which means that a killer app eventually appears. This application combines the needs of users while providing a good user experience, and then this killer application scenario in turn drives the development of the entire industry, which may bring earth-shaking changes to the industry.
We provide wire harness manufacturing services for cable harnesses and built-to-print cables used in many industries, such as computer, game machine, POS machine, ATM , audio/video, electro-mechanical, data communications, telecommunications, medical, etc.
Related Products:speaker cable,customized cable assemblies,electrical cable assemblies.
We have developed a tradition of high-tech engineering, prototyping, and quality custom cable manufacturing at very competitive pricing. Also with professional flow chart (wire cutting-stripping-copper twisting-crimping-crimping 100% inspection-soldering-molding-asssembling-testing-FQC100% -OQC1-OQC2) , which can help us support customers with stable quality.
Custom Wire Harness Assembly
- Electrified dimensional build boards with 100% continuity test
- Capabilities to test for fuse,diode,resistor, and relay presence
- Mating test fixtures for lower production wire harnesses
- Ability to free hand build harnesses for prototypes and design validation
- Separate layout boards for addition of fir tree clips, rosebuds, clamps,and labels after coverings added
- Capabilities to add board interlocks and test markings to harness as needed
Speaker Cable,Straight Bnc Cable Assembly,Idc Red Custom Cable Assembly,Customized Cable Assemblies,EV Cable Assemblies,Cable Assembly,Custom Cable,Customized Cable Assemblies
ETOP WIREHARNESS LIMITED , https://www.oemwireharness.com